Making travel enthusiasts scream and veteran guides yearn for more — China’s first “tour guide” mobile APP has made its passionate debut in the sweltering heat of July. Jointly created by international and domestic experts, scholars, internet celebrities, travel geeks, top writers, and industry operations experts, and under the continuous attention of national tourism media, the four major portal websites, and central-level media, the Leifeng Travel APP — which can fill a gap in the travel market — has finally unveiled its magical veil and is now officially launched.
It is reported that one of the platform’s standout features is its reliance on globally distributed tourism and leisure resources, centered around the vivid and continuously updated travel information accumulated by countless seasoned guides. It offers a wide range of travel routes that are rich in variety, distinctly personalized, broadly scoped, and offer excellent cost-performance, tailored for millions of travelers as well as families eager to explore. These routes help people step out of their small worlds and into the greater one, pursue their heart’s dreams, and enjoy their own ultimate life experiences. Travelers can consult online, book guides online, and enjoy a variety of professional services.
In the world-famous story adapted into a Hollywood blockbuster, *Alice’s Adventures in Wonderland*, the adorable little white rabbit with a pocket watch leads Alice into the wonderland, taking her on a thrilling and delightful fantasy journey. The lovely guides on the Leifeng Travel platform are just like that little white rabbit — they come to you, open a window to a new world, take you on an enjoyable journey through it, and finally safely escort you back to the very window where you started.
The distance always stirs our longing. But where is that perfect destination for you? The answer is: in the heart of the guide. Every good guide has a “heaven-measuring ruler,” measuring the world with their feet and sensing beauty with their hearts. They are living maps of travel and excellent advisors on the journey. A good guide can customize the best routes, carefully select suitable transportation, and meticulously meet every need... “Tour guide ” — a group of outstanding guides connected to a collection of excellent plans — can create dreamlike journeys.
A quirky guide under the Leifeng Travel banner once developed an exclusive deep-sea fishing and sailing route. Two deep-sea fishing enthusiasts traveled together, engaging in reef diving, coral viewing, offshore fishing, seafood barbecues, and hotpot feasts... Most amazingly, they even caught tuna weighing over 20 kilograms. How much would that cost on the market? Yet the 7-day, 6-night deep-sea fishing trip only cost 13,800 RMB per person.
On the Leifeng Travel platform, there are many more such unique and novel travel routes. For example, one guide can take parent-child groups to explore the high-end lifestyle of Los Angeles on the U.S. West Coast, including educational facilities, community environments, and local living circles — even offering opportunities to communicate face-to-face with local businesses. Other popular routes include trips to nearby destinations near Beijing, Shanghai, Guangzhou, and Shenzhen. Outstanding guides use their professionalism and diligence to discover and create brand-new travel products.
The creative spirit and service mindset of guides are the internal drivers for elevating the quality of the travel experience. As the standard-bearer of the “tour guide ” travel philosophy, Leifeng Travel is committed to continuously recruiting, screening, and training guides. It is reported that Leifeng Travel is launching a nationwide recruitment plan aiming to partner with one million guides, helping them start businesses, innovate, become their own bosses, and work for themselves. Recruitment drives have already begun in cities such as Beijing, Dalian, Xi'an, Chongqing, and Chengdu. Travelers can download the Leifeng Travel APP, follow its WeChat public account, or call the customer service hotline to sign up.
Additionally, Leifeng Travel emphasizes not only the platform but also the service, dedicated to creating high-quality, in-depth services that offer travelers the following premium experiences. First is the route introduction and planning service. For each travel route and attraction, detailed background information is provided, along with highly cost-effective and optimally suited travel plans. Second is professional service. Tailored services are offered regarding professional travel equipment and necessary precautions. Third is the butler service during the trip. When travelers urgently need consultation or assistance, online customer service responds immediately, providing support or advice anytime, anywhere, ensuring a safe and smooth journey from beginning to end. Additionally, personalized private custom services are available. For example, some clients want to “ride swiftly in the spring breeze, viewing all the flowers of Chang’an in a single day,” hoping to save time and see as many sights as possible. Others prefer leisure travel, enjoying the slow passage of time and the tranquility of the journey. Leifeng Travel tailors exclusive travel services based on different customer needs.
Leifeng Travel also actively organizes public welfare activities, inspiring travelers’ sense of social responsibility and effectively promoting charitable tourism. Its guides, besides enthusiastically explaining destination knowledge, are keen to take on the role of public welfare volunteers, proactively educating tourists on how to show care for the cultural environment, wildlife, and plants at their travel destinations.
Furthermore, Leifeng Travel provides platform support for university students' innovation and entrepreneurship in the travel field. Any university students passionate about travel — especially those majoring in tourism management — can rely on the Leifeng Travel platform to engage in travel planning-related work or become platform guides, pursuing innovation and entrepreneurship. In this era of mass leisure, Leifeng Travel has become a focal point of attention. The launch and future upgrades of the Leifeng Travel APP will create a vast platform full of infinite possibilities for the travel industry.