By MOOK Scenic Spots House, compiled and reported
FamilyMart, after previously collaborating with Twinings to launch a series of beverages, has now set its sights on Taiwan’s booming ready-to-drink tea market by teaming up with Taiwan’s century-old renowned tea producer “Taiwan Agricultural and Forestry” to unveil a brand-new co-branded tea drink series, “Time-Traveling Tea Journey,” which went on sale at all nationwide outlets starting May 8.
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FamilyMart and Taiwan Agricultural and Forestry have collaborated to launch the “Time-Traveling Tea Journey” series of tea drinks. (Photo/FamilyMart, the same below)
This summer, FamilyMart is making its foray into the Chinese tea drink market by joining forces with Taiwan Agricultural and Forestry, which has a 120-year history, to revive the classic flavors of “Fairy Red Tea” and “Fairy Rich Milk Tea,” drawing attention from netizens.
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Using ice-brewed tea bricks, the exquisite aroma of Fairy Red Tea is preserved in the tea.
After a year of adjustments and R&D, a unique technology was developed to quickly freeze freshly brewed tea juice into ice-brewed tea bricks. All it takes is for the store staff to brew it with hot water, and you can enjoy Fairy Red Tea with a refreshing aroma. This not only simplifies the preparation process but also allows consumers to savor the freshest freshly brewed flavor.
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The specially designed retro-style teacup has become a favorite among netizens.
In addition to the amazing tea drinks, a brand-new tea cup packaging was launched for this collaboration. The blue-and-white retro packaging has attracted significant attention and is expected to become the latest internet photo-worthy highlight.
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Moreover, FamilyMart has transformed its Caesar store into a Let's Café “Time-Traveling Tea Journey Series” themed shop, featuring marble textures paired with vintage blue-and-white ceramic patterns. The retro decor makes you feel as if you’ve stepped into a tea shop from the early Republican era.
[Info]
FamilyMart Let's Café “Time-Traveling Tea Journey” Series
On Sale Date: Starting May 8
Price: Fairy Red Tea 45 TWD (35 TWD for FamilyMart members only, limited offer from 5/8–5/21)
Fairy Rich Milk Tea 65 TWD (49 TWD for FamilyMart members only, limited offer from 5/8–5/21)
Available at 7-Eleven too! Five trending new products from major convenience stores
https://www.mook.com.tw/article.php?op=articleinfo&articleid=20655