By MOOK Scenic Spots Family / Compiled Report
Japan has recently welcomed the new era name “Reiwa,” prompting the release of many products to mark the new era and bid farewell to the old. Riding this wave, Japan’s Starbucks has also launched new items and transformed its stores with a nostalgic café-style ambiance, exuding a strong retro vibe.
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Japan’s Starbucks has traveled back to the Showa era to create a retro store design and has introduced old-school romantic new items. (Photo / Japan Starbucks, same below)
To welcome the new era, Japan’s Starbucks has gone against the current by taking customers back to the old Showa period, creating an old-school café with a “standing plastic sign stand” and launching new items: “Pudding Frappuccino,” “Royal Milk Tea Frappuccino,” and “Vienna Coffee.”
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Inspired by Japan’s classic old-school café dessert “Pudding Sundae,” the new Pudding Frappuccino has been introduced.
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The “Pudding Sundae,” featuring caramel pudding paired with a variety of brightly colored fruits and topped with whipped cream, has long been a signature sweet treat in traditional Japanese cafés. This time, Japan’s Starbucks captures the nostalgic flavor of the Pudding Sundae and presents it as a next-generation dessert drink in the form of a Frappuccino, sparking a hot topic on Japanese social media.
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20 Starbucks stores in Japan will feature retro-logo signage
In addition to the Pudding Frappuccino, classic Viennese coffee and ham & cheese egg hot-pressed sandwiches—staple items in old-school cafés—will also make their debut, complemented by exclusive retro signage outside the stores, creating the latest photo-worthy craze.
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