Awakening Foshan — The Launch Conference of the Foshan Tourism & Cultural Industry Alliance Successfully Held ...

On October 18, the launch conference of the "Foshan Tourism & Cultural Industry Alliance" was held in the banquet hall of Xiqiao Mountain Guoyi Hotel. The event was hosted by Xiqiao Mountain Guoyi Film and Television City, with nearly 100 attendees including relevant provincial units, industry professionals, and media reporters. Shao Kaijian, Deputy Director of Nanhai District Culture, Sports and Tourism Bureau, Xian Liusheng, Deputy Mayor of Xiqiao Town, Li Qirui, Deputy Director of Xiqiao Mountain Scenic Area, He Jiajin, Deputy Secretary-General of Foshan Tourism Association, Lin Chaohua, General Manager of Nanhai Longtaowan Paradise Co., Ltd., Ou Xinjian, Party Branch Secretary of Songtang Hanlin Village, Wu Zhenyu, Director of Nanhai District Museum, Luo Jiuhao, Executive Deputy General Manager of Gaoming Yingxiang Ecological Park, Li Liwen, Executive Deputy General Manager of China International Travel Service (Guangdong) International Travel Agency, Fu Changgeng, Chief Operating Officer of Nandu Daily Foshan Platform, Fang Ming, Deputy General Manager of China Unicom District Branch, Zhan? , Deputy General Manager of SF Express Foshan Branch, Fan Xiaohu, CEO of Guangzhou Qianmei Technology Co., Ltd., and Lu Daming, Founder of Foshan Hi-Tech Co., Ltd., attended the conference. Li Liwen, Executive Deputy General Manager of China International Travel Service (Guangdong) International Travel Agency, and Lin Chaohua, General Manager of Nanhai Longtaowan Paradise Co., Ltd., delivered opening speeches.

Joining forces to fully leverage historical cultureCreativity

Foshan has long been one of the "Four Great Ancient Towns." Since modern times, however, manufacturing has dominated the city’s economic development, while culture took a backseat. Today, as China experiences a nationwide entrepreneurial boom with an increasing share of the cultural industry, Foshan’s historical capital—an untapped wealth—holds hidden value that can revitalize urban development.

 How can Foshan revive its historical cultural splendor and make it a cornerstone for a second wave of entrepreneurship? To tackle this challenge, the conference adopted the theme "Awakening Foshan," aiming to awaken the spiritual and cultural consciousness of Foshan’s people, and to stimulate creativity and dynamism both individually and across the entire city. Foshan has already taken action in recent years by transforming its old urban districts into comprehensive projects integrating commerce, entertainment, and tourism. Beyond the old town, many historical sites in Foshan remain to be developed.

Just as tiny streams converge into the ocean, and sparks can set the prairie ablaze. It is reported that the newly established alliance primarily focuses on promoting Foshan’s tourism and culture, creating a platform for cultural publicity, and enhancing the influence of Foshan’s cultural tourism brand. Members of the alliance adhere to three principles: shared resources, interconnected products, and linked brands. Its ultimate goal is to mobilize the resources of Greater Foshan to establish a cultural tourism landmark for the city.

Colorful Activities Mark the Official Launch of Foshan’s First “Tourism Culture Year”

"Xiqiao Culture" is hailed as the "Lighthouse of Pearl River Civilization," blessed by nature and enriched by the influences of Confucianism, martial arts, religion, and other cultural arts. Built against the mountains, Guoyi Film and Television City—the initiator of the alliance—took the lead by launching the first “Foshan Tourism Culture Year.” At the conference, Mr. Huang Xiuqi, General Manager of Guoyi Film and Television City, spoke on behalf of the company. He emphasized that Guoyi would take the “Cultural Tourism Year” as its main direction, integrating Foshan’s martial arts culture, Zen culture, culinary culture, and long history into its products and creations, striving to evoke the memories and pride of the local people.

Additionally, he introduced the development plan for Phase II of the “Film and Television Town” and the overall plan for the “Tourism Culture Year.” It is reported that the “Cultural Tourism Year” will feature activities centered around highlights such as martial arts training, the “Film and Television Little Stars” program, and the inheritance of Foshan culture, along with a custom-designed full tracking and shooting program. At the event, Guoyi Film and Television City also launched its core product—the Tourist Passport. With this passport, visitors can enjoy free entry into the park.

The atmosphere at the conference was lively, with active participation and diverse opinions from attendees. When asked by reporters about how alliance activities would be carried out, Huang Xiuqi responded that the alliance would establish relevant regulations and plans, and hold regular forums to discuss progress. Additionally, on promotional platforms, alliance members could collaborate collectively, further deepening cooperation among Foshan’s scenic spots.

The successful convening of this alliance launch conference marks the formation of strategic partnerships among Foshan’s various scenic spots, organizations, businesses, and media. Guided by the principle of “mutual benefit,” the “Tourism Culture Alliance” will infuse new cultural elements into Foshan’s tourism industry, allowing the Lingnan metropolis to embrace a brighter future with a brand-new outlook.