"From youth unbound by convention, my nature loves the hills and dales." "Hideaway" is one of the core concepts in Taoist philosophy and also a form of life pursuit and aspiration among the Chinese. The immense pressures of modern work and life have further fueled people’s desire to reconnect with nature and escape the hustle and bustle of the city, giving rise to the birth of the"Hillside Hideaway"brand of campsites.
"Hillside Hideaway" is a chain campground brand under Shanghai Wowo RV Camp Management Co., Ltd., representing the consumer demand for freedom and a reclusive life in the wilderness, as well as a new vacation concept of "quality holidays, connecting with nature." The "Hillside Hideaway" selects the most beautiful natural settings, combines them with unique lodging options, and offers a wealth of campsite activities to provide an authentic camping culture experience.
Established in 2015, Shanghai Wowo RV Camp Management Co., Ltd. is affiliated with Shanghai Jinju Financial Leasing Company, with the goal of introducing the decades-old RV travel and vacation culture popular in Europe and America to China. Wowo Camps integrates campsite operation and management, RV manufacturing and rental, as well as educational management training services, providing comprehensive support across the entire campsite industry chain and driving the development of the camping industry and the dissemination of camping culture from the ground up.
Drawing extensively on the construction experience of outstanding international campsites and adapting to China’s specific conditions, Wowo Camps has leveraged the superior natural advantages of scenic areas nationwide. It has successively established and put into operation high-quality RV campsites in locations such as China Snow Town, Hulunbuir Grassland, Tengger Desert, Xi'an Bailuyuan, and Shaanxi Taibai Mountain. Throughout this process, Wowo Camps has consistently adhered to a quality- and ecology-oriented business approach, striving to make its "Hideaway" series of branded campsites industry benchmarks and to become leaders in China's "mindful tourism era." It is foreseeable that the successful launch of the "Hillside Hideaway" brand will mark a new stage in Wowo Camps’ branded and scaled development strategy..
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