Foreign tourists in Taiwan are also crazy about drugstores and cosmetics shops. Top 3 items most loved by foreigners at Matsumoto Kiyoshi

By MOOK Scenic Spots House, compiled report
 
During the Golden Week in May, Japan saw its longest consecutive holiday since 1948—10 days off—resulting in overseas travel tripling compared to the same period. Meanwhile, in mainland China, Hong Kong, and Macau, the Golden Week also recorded more than double the number of overseas travelers, and those visiting Taiwan often flock to drugstores to stock up on souvenirs.

According to statistics from Matsumoto Kiyoshi Taiwan, since its opening last October, the majority of foreign customers have come from mainland China, Hong Kong, Macau, Southeast Asia, and Europe & America. The top two best-selling categories are beauty and skincare products, and daily necessities. The bestselling item across all sections is face masks. With a wide variety of functions, sizes, and exclusive items, foreign tourists often buy them one after another.

The diversity of products and the free makeup trial area are what international visitors love most about the makeup section at Matsumoto Kiyoshi Taiwan. With over ten thousand items available at various price points and functionality levels, shoppers can find suitable products and try them out or get makeup services for free in the trial area, greatly boosting purchasing power. The top three makeup items are KISS ME Flower Beauty Mascara, MOTELINER Japanese Artisan Eyeliner Pen, and EXCEL Long-Lasting Eyebrow Pencil.

Matsumoto Kiyoshi stores are staffed with professionals who can answer questions and recommend products based on skin type, giving foreign visitors peace of mind when shopping. The top three best-selling skincare products are Versailles Rose Face Masks, Taiyoshahigh Moisture Hyaluronic Acid, Shiseido Anessa Sunscreen, with LuLuLun Matsumoto Kiyoshi Limited Edition Face Masks tied for third place (exclusive to Matsumoto Kiyoshi).

Additionally, Matsumoto Kiyoshi has launched its exclusive daily necessities brand “matsukiyo” Urban Living Collection, focusing on essential convenience items for everyday life. These are designed to be both practical and stylish, offered at reassuring and affordable prices. The top three best-selling daily necessities are Silk Flower Moisture Makeup Remover Pads, PITTA Washable Masks, Lion King Hakuatsu Time Patches, and MK Melody Interdental Brushes (all tied for third place, exclusive to Matsumoto Kiyoshi).