On the morning of December 4, PurCotton's 100th directly operated store officially opened at Beijing Raffles City Shopping Mall. Leaders in attendance included Li Jianquan, General Manager of PurCotton, Li Wei, Executive Deputy General Manager, Liang Yaohua, General Manager of Beijing Raffles City Project, Ma Sha, General Manager of Raffles Mall, and diving queen Guo Jingjing, who also appeared on site and participated in the ribbon-cutting ceremony. That afternoon, PurCotton's seven-year anniversary celebration was held at Beijing Asia Hotel. In a lively and relaxed atmosphere, Mr. Li Jianquan shared the brand vision of "Cotton Changes the World." Guo Jingjing, as a user, also talked about her cotton lifestyle.

Guo Jingjing Participates in the Ribbon-Cutting Ceremony for the Opening of PurCotton’s Beijing Raffles City Store

User Experience-Oriented: PurCotton’s Large-Store Operation Model Officially Launched
The official opening of PurCotton’s Beijing Raffles City store marks the official launch of PurCotton’s large-store operation model. Spanning nearly 700 square meters, the store covers multiple categories including apparel, daily necessities, and personal care products. Unlike typical offline retail experiences, PurCotton’s large-store model aims to become a platform for exchanging ideas about cotton living. Here, consumers can clearly and intuitively experience the beauty of a cotton-based lifestyle. For example, the comfort and eco-friendliness of cotton wipes, the difference between all-cotton and synthetic sanitary pads, and how to efficiently and conveniently eliminate bacteria in daily life.
The launch of PurCotton’s large-store model is not only a new attempt at the “new retail” model but also a significant boost to promoting the concept of a cotton lifestyle.
Cotton Changes the World: Founder Li Jianquan Talks About the Big Vision Behind a Small Cotton Boll
The afternoon celebration was grandly held at Beijing Asia Hotel. A cotton-themed check-in backdrop, a brand development history exhibition area, a three-dimensional cotton-shaped letter display, and a fresh, modern atmosphere all exudedthe simple yet beautiful essence of PurCotton.
At the celebration, Mr. Li Jianquan introduced the 7,000-year-old natural fiber—cotton—starting with the “Ten Benefits of Cotton.” He explained PurCotton’s dedication to natural cotton from multiple dimensions such as its economic value, environmental friendliness, and comfort, as well as the brand vision of “Cotton Changes the World.”
Mr. Li Jianquan stated that PurCotton inherits 25 years of medical manufacturing expertise from Winner Medical, adheres to a rigorous medical attitude and a strong sense of social responsibility, and insists on “quality over profit, brand over speed, and social value over corporate value,” bringing customers more comfortable, healthy, and safe cotton care.
As a leader in the cotton lifestyle, PurCotton has always focused on the human living environment since its inception, committed to the application and development of cotton fibers, and promoting a high-quality, natural, eco-friendly, comfortable, and healthy cotton lifestyle. Through this lifestyle, it inspires people to rethink the relationship between humans and nature, encourages everyone to learn to respect and cherish every bit of energy bestowed by nature, and pursue a lifestyle that is natural, healthy, comfortable, and environmentally friendly. Starting with cotton, small changes in daily life can make the world a better place.

PurCotton’s Seven-Year, 100-Store Celebration: Cotton Spunlace Nonwoven Dress Show

Guo Jingjing Talks About Parenting and Perseverance, Says She Wished She Had Discovered PurCotton Sooner
In an interview at the event, Guo Jingjing said she wished she had discovered PurCotton sooner and regretted not being able to use PurCotton products when she was pregnant. Now, as a mother, she, like everyone else, always wants the best for her child. She even buys multiple products of the same category from different brands to compare carefully at home. She believes PurCotton’s products, made from natural cotton, are gentle and non-irritating, making them perfect for a baby’s delicate skin. Comfortable and healthy cotton products can also accompany a child’s healthy growth.

Guo Jingjing Gives an Interview at PurCotton’s Seven-Year, 100-Store Celebration

When asked why she has been able to stick with diving for so many years, Guo Jingjing replied, “Because I have goals. Nowadays, most people may seek novelty and speed. They might achieve a little success in one field and then become curious to try something else, wondering if they can succeed in a different area. But actually, many things require focus and perseverance, and PurCotton’s commitment to cotton really moved me.”
At the event, PurCotton member representatives also shared their experiences. From initially purchasing foreign brands from overseas, they came to support PurCotton. The consistently high product standards upheld by PurCotton over the past seven years are the reasons they chose and recommend this national brand. Nowadays, in online mom communities, PurCotton has become one of the most frequently mentioned and recommended star products.

Seven Years of Quality Commitment: Staying True to Our Mission and Looking Forward Together
Subsequently, PurCotton founder Li Jianquan, along with important guests including Guo Jingjing, took the stage together and touched the large screen. The light and shadows transformed and converged to form the celebration theme: “Seven Years of Consistency, Thank You for Being Here.” Seven years of persistence, emotion, and gratitude were illuminated at this moment.

Over the past seven years, PurCotton’s commitment to cotton and quality has earned it an excellent reputation among users and high sales—a true affirmation of the PurCotton brand. As the brand continues to grow, the comfortable, healthy, and eco-friendly cotton lifestyle is flourishing across the country. Seven years is just the beginning. PurCotton will continue this commitment, infusing the craftsmanship spirit of the brand into every Purcotton product, allowing users to feel the brand’s unwavering purity and sincerity through real usage.
From February 25–26, 2017, at Hall 3 of the Shenzhen Convention and Exhibition Center, PurCotton will join the pre-event gala of the Asian Women’s Sports & Fashion Exhibition. This is a perfect encounter between women’s sports and fashion, an exploration of a new consumer market centered on women’s sports and fashion, and a pink feast designed solely for women, presenting a new lifestyle attitude and way of life. At the exhibition, PurCotton will hold a latest new product launch, bringing new brand concepts and the best offline experience to all attendees.