Since its founding in 1952, Phenix has been dedicated to the professional development and research of sportswear. As a renowned brand in extreme outdoor and ski apparel, Phenix enjoys worldwide acclaim. For nearly six decades, it has consistently supplied professional products to the International Ski Federation and many national ski teams and clubs. Its products utilize functional materials that respond swiftly to environmental changes across seasons, delivering exceptional cold resistance even in sub-zero temperatures, making them the gear of choice for numerous world champions in extreme outdoor sports.

As a strategic partner of the Norwegian National Alpine Ski Team, Phenix has accompanied the team to various skiing competitions for 20 consecutive years, earning countless honors. In 2016, Phenix renewed its collaboration with the Norwegian team at the end of the year and will continue to better serve high-end skiing events and the skiing community in the future.

With its launch in China and presence in Chongli, the Phenix brand seeks to share an unrelenting pursuit of winter sports with skiing fans, enabling more of the public to engage with and feel the unique allure of snow and ice activities. New arrivals are now available in China for the first time, featuring the same professional-grade equipment used by the Norwegian ski team—grab them while they’re hot. Welcome to the store to enjoy exclusive VIP services.

Store Information:  

Phenix Store in the North American-style Commercial Street of Taiwoo Ski Resort, Business Hours: 09:00–18:00

Phenix Store in Room 2-9 of Secret Garden Genting Hotel, Business Hours: 09:00–18:00

Phenix Store at No. 12-13, China Food Street, New Trade Zone, Chongli County, Business Hours: 09:00–20:00