As society progresses, the proliferation of high-rise buildings has witnessed human development but also created a barrier between people and nature. “Returning to nature” is gradually becoming a new theme in urban life, and outdoor activities are increasingly becoming part of everyday life for everyone.
ISPO, currently the world’s largest comprehensive expo in the sporting goods and sportswear industry, features exhibits covering all major categories of the sports industry. Its influence extends to nearly 400 million end consumers, making it a major outdoor event that has garnered increasing attention in China alongside the growth of outdoor sports in the country.
At this exhibition, ISPO joined hands with the Swedish premium outdoor brandFj?llr?vento launch the “ISPO &Fj?llr?venEnvironmental Action,” which became the highlight of the show. Centered on the theme of “Outdoor Sports, Natural Sustainability,” the initiative aimed to encourage people to enhance their environmental consciousness, develop a passion for and protect nature. It advocated for everyone to actively become environmental guardians, protecting our home for survival, enjoying and embracing nature—starting from the little things around us, from every small action, even from the plastic bottles in our hands. The event received a positive response from attending guests and audiences, who eagerly threw discarded plastic bottles into eco-recycling bins placed throughout the venue, striving to be “Fj?llr?venEnvironmental Guardians.”
Fj?llr?venis a Swedish premium outdoor brand. For over 50 years since its founding, it has consistently upheld environmental principles, encouraging and inspiring people to enjoy outdoor life while protecting the natural environment and wildlife.
During this event,Fj?llr?venthe latest eco-friendly tech products—theRe-K?nkenseries backpacks—were given out as prizes.
Re-K?nkenEvery aspect of these backpacks originates from an environmentally conscious design.
The fabric is made using environmentally friendly technology, with the standard size produced from 11 recyclable PET bottles and the mini size equivalent to 9 PET bottles. Moreover, the backpack materials are fully recyclable. At the same time, the coloring process utilizesSpinDye?technology, where spinning and dyeing are completed simultaneously, significantly reducing water consumption, chemical use, energy consumption, and carbon emissions during production.
It also gives the fabric excellent colorfastness, making it resistant to sunlight, washing, abrasion, sweat, and even bleaching.
Fj?llr?venThe newly launched 2017 High Altitude Series, the BERGTAGEN series, also made its appearance at the exhibition. This product line includes comprehensive, essential outdoor apparel for high-altitude living.
In addition, the German premium handmade outdoor footwear brand HANGWANG showcased a major cross-industry collaboration product at the exhibition: an outdoor anti-slip outsole developed in partnership with Michelin. It provides enhanced safety for hiking and mountaineering activities, attracting considerable attention from media and outdoor enthusiasts.
The Swedish top-tier outdoor stove brand PRIMUS has long been a leader in outdoor stoves, guiding the development of outdoor cooking equipment for over 100 years since its inception. As early as 1953, it provided reliable equipment for Edmund Hillary and Tenzing Norgay (the first two successful climbers to summit Mount Everest).
It can be said that PRIMUS has witnessed the evolution of outdoor sports.
This time, PRIMUS also brought many award-winning products to the exhibition, making it an unmissable highlight of ISPO.