The Road to Leadership — The 2017 Winter Expo Press Conference Held in Beijing

3Month29Day,2017the press conference for the International Winter Sports (Beijing) Expo (hereinafter referred to as the Winter Expo) was held in Beijing.Li Yingchuan, Assistant Director General of the General Administration of Sport of China, Han Zirong, Secretary General of the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games, Wu Jingmi, Secretary General of the Beijing Olympic City Development Promotion Association, Guo Huai gang, Head of the Secretariat and Administration Department of the Beijing Winter Olympics Organizing Committee, Park Xuedong, Head of the Finance and Market Development Department of the Beijing Winter Olympics Organizing Committee, Tong Lixin, Head of the Sports Department of the Beijing Winter Olympics Organizing Committee, Gao Yunchao, Deputy Secretary General of the Beijing Olympic City Development Promotion Association, Zhao Yinggang, President of the Chinese Ice Hockey Association,IDGXu Zhou, Vice President for Asia, Swiss Ambassador to China Jean-Jacques de Dardel, officials from the embassies of Austria, Canada, Finland, France, Norway, the United Kingdom, and the Czech Republic in China, corporate representatives, and over a hundred domestic and international media reporters attended the press conference.

2017Press conference venue of the International Winter Sports (Beijing) Expo

Li Yingchuan, Assistant Director General of the General Administration of Sport of China, delivered an insightful speech at the event, stating:2015On7July31, 2015, Beijing successfully bid to host the2022Winter Olympics, presenting significant opportunities for the development of winter sports and the ice and snow industry. With the continuous implementation of the strategy to expand winter sports southward and westward, winter sports have gradually spread to North China, Northwest China, and Southeast China. Participation has surged, public enthusiasm has risen, and the ice and snow industry has begun to take shape as a multi-format collaborative development landscape. He also highly commended the significance and outcomes of hosting the Winter Expo, which provides a win-win platform for exchanges and interactions between China and the global ice and snow industry. He expressed hope that the Winter Expo would continue to grow and contribute to the overall improvement and efficiency enhancement of the ice and snow industry.

Li Yingchuan, Assistant Director General of the General Administration of Sport of China, delivering his speech

 Gao Yunchao, Deputy Secretary General of the Beijing Olympic City Development Promotion Association, spoke highly of the successful hosting of the2016Winter Expo during the press conference, and pointed out: As the preparatory work for the2022Winter Olympics unfolds comprehensively, with the goal of engaging“3003million people in winter sports,”mass participation in winter fitness and the winter sports industry are presented with unprecedented opportunities for development. The Winter Expo plays an active role in raising public awareness, support, and participation in winter sports, and in supporting the preparation of the Winter Olympics.2017The 2017 Winter Expo will introduce first-class winter sports products across the board, creating a comprehensive ice and snow industry platform integrating professional manufacturing, industrial services, ice and snow tourism, and ice and snow culture. It will fully showcase and tap into the vast potential of the Chinese winter sports market and promote mutual interaction and cooperation within the global ice and snow industry.

Gao Yunchao, Deputy Secretary General of the Beijing Olympic City Development Promotion Association, delivering his speech

 IDGXu Zhou, Vice President for Asia, introduced the tremendous potential of China’s ice and snow industry development and the diverse highlights of the2017Winter Expo.2017The 2017 Winter Expo will be themed around“The Road to Leadership,Leading the Way”and will integrate various aspects including winter sports, the ice and snow industry, tourism and leisure, and youth training through exhibitions, forums, supporting events, and business matchmaking.2017The 2017 Winter Expo features eight major highlights: strengthening cooperation among government systems and organizations (sports systems, tourism systems, education systems, and various international professional organizations); promoting ice and snow activities in schools, extending the Winter Olympics demonstration school program led by the Education Commission into a365year-round Winter Expo; organizing ice and snow competitions andIPpromotional events; inviting international brands through promotional events in multiple European and American countries; setting up a snow slope at the Expo site, giving audiences the opportunity to experience skiing on real snow and feel the charm of winter sports up close; for the guest country of honor collaboration, inviting a leading global winter sports nation to be the partner country of the Winter Expo; adding an Olympic City Development Forum, where representatives from past Olympic Winter Games host cities and Beijing experts discuss the opportunities of the Winter Olympics and urban development; and hosting an Ice and Snow Entrepreneurship Challenge, using the Winter Expo platform to discover innovative startup projects in the ice and snow industry and inject new vitality into the sector.“blood”, incubating cutting-edge enterprises.

IDGXu Zhou, Vice President of Asia at2017, introduced the

The Winter Expo press conference also hosted a high-level dialogue themed“"Harnessing the Olympic Winter Games to Explore New Pulse in Winter Sports"”. During the event, Zhao Yinggang, Chairman of the Chinese Ice Hockey Association, shared the current development status of ice hockey in China; Swiss Ambassador Jean-Jacques de Dardel provided insights on the popularization of winter sports, education, and talent cultivation; Tang Mingxia, an official from the Austrian Embassy in China, elaborated on Austria’s recent overall development in winter sports; Zhong Shuai, President ofAST(China), Zhang Hongjun, Chairman of Cabrin Ski, and Nie Ningning, General Manager of the Marketing Center at Zhangjiakou Chongli Taiwu Tourism Resort Co., Ltd., analyzed the development of the winter sports industry, equipment innovation, and ski resort operations.

Dialogue guests from left: Zhao Guochen, General Manager of Tencent Sports Information Department, General Manager of Tencent Sports Operations, and Deputy Editor-in-Chief of Tencent.com; Swiss Ambassador Jean-Jacques de Dardel; Zhao Yinggang, Chairman of the Chinese Ice Hockey Association; Zhang Hongjun, Chairman of Cabrin Ski; Tang Mingxia, Commercial Officer of the Austrian Embassy in China's Commercial Section;ASTZhong Shuai, President of

Gathering domestic and international winter sports resources to ignite the momentum of winter sports

2017The400brands,9000channel partners,500media outlets, and12attendees are expected to attend the Winter Expo. The exhibition area will be divided into six major sections, with the forum consisting of1main forums and10parallel forums, along with related supporting activities. Industry professionals from around the world will gather at the Winter Expo to support the development of winter sports.

The Winter Expo exhibition area is divided into six major sections: International Regions, Winter Tourism Destinations, Venue Construction and Facilities, Personal Clothing and Equipment, Internet+, Winter Sports Events and Culture, and Interactive Experience Zones. It explores opportunities in the winter sports industry and culture across the industrial chain, educational resources, tourism culture, facilities and equipment, artistic culture, intelligent experiences, competitions and performances, safety interactions, and pan-entertainment. Additionally, the Winter Expo will launch the "Winter Sports in Schools" campaign to promote the process of getting“3billion people involved in winter sports”, allowing more young people to experience the charm of winter sports, and providing them with a personalized interactive learning environment through intelligent teaching materials and winter sports equipment.

2017The International Winter Sports (Beijing) Expo forum will include1main forums and+parallel forums such as the Olympic City Development Forum, Youth Winter Sports Popularization Forum, Winter Sports Technology Innovation Forum, Ski Resort Operations Management Forum, Internet10Winter Sports Forum, Winter Sports Tourism Industry Forum, Winter Sports Talent Development Forum, Winter Sports Industry Pan-Entertainment Forum, Winter Sports Entrepreneurship Competition, and Winter Sports Marketing Forum, all aimed at discussing new trends in China’s winter sports industry and events. The event will invite over a hundred industry leaders, including members of the International Olympic Committee, seven international winter sports federations, government officials, representatives from the General Administration of Sport, delegates from national winter sports associations, and experts, to discuss successful experiences and trends in the global winter sports industry, deeply analyze the current state of the Chinese winter sports market, and identify suitable development paths for Chinese winter sports enterprises.

2017The30Top Ski Resorts,50Top Winter Sports Clubs, and10Top Winter Tourism Destinations, among other supporting activities. These initiatives aim to provide deeper insights into the winter sports industry and showcase the allure of winter sports.

The future of international sports will turn its gaze to Asia, as winter sports events and the industry’s growth have brought increasing global attention to winter sports in the region.2022The hosting of the Winter Olympics in [year] will bring more opportunities for winter sports to the Chinese public“and benefits”.2017The Winter Expo will be held at the China National Convention Center from9[month]7to10[day], driving the development of the ice and snow industry and market while introducing new forces in winter sports and snow activities“and emerging trends”.

The official WeChat account of the Winter Expo (International Winter Sports (Beijing) Expo) and its website (http://wwse2022.com[URL])

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Introduction to the Beijing Olympic City Development Association:

The successful hosting of the Beijing2008Olympics and Paralympics has left China and Beijing with rich Olympic spirit and material heritage, becoming a valuable asset for Beijing as an Olympic host city. To mobilize broader social forces, further promote the Olympic spirit, consolidate and expand the Olympic legacy, and advance the construction of“a people-oriented, technology-driven, and green Beijing,”the Beijing Olympic City Development Promotion Association was established on the first anniversary of the Beijing Olympics in2009[year]8[month], under the active promotion and advocacy of the Beijing Municipal People's Government and the Chinese Olympic Committee.

The Beijing Olympic City Development Promotion Association is a non-profit social organization registered with the Beijing Municipal Bureau of Civil Affairs. Its mission is to promote the Olympic spirit, extend the Olympic legacy, advance the sustainable development of the Olympic and Paralympic movements in urban areas, serve the development of“a people-oriented, technology-driven, and green Beijing,”and contribute to building Beijing as a world-class city and an international center for sports and culture.

Introduction to International Data Group (IDG):

International Data Group (IDG)1964was founded in Boston, USA, and is now the world’s largest integrated platform for venture capital, market research, conferences & exhibitions, and media communication. IDGIt entered the Chinese market in1980, and over the past thirty-five years,IDGhas contributed to China’s rapid economic and technological growth, accumulating extensive experience in integrating Eastern and Western cultures for mutual development. It maintains broad and deep government partnerships as well as a stable and proactive local team.

IDGIts professional exhibition subsidiary, IDG World Expo (IDG World Expo), organizes over 300 international professional exhibitions and conferences globally each year. Leveraging the group’s integrated strengths in market research, media promotion, and venture capital, it holds rich experience and unique advantages in the international exhibition industry. As a professional service provider for industrial layout and market integration,1999since“China Hi-Tech Fair”in partnership with the Shenzhen Municipal Government, which has now grown into the world’s largest technology exhibition, making significant contributions to Shenzhen’s industrial upgrading and its image as a tech hub.“The Olympic Expo”, co-hosted with the International Olympic Committee and the Beijing Municipal Government, opened on2008,8,8, the same day as the Beijing Olympics, with ribbon-cutting by IOC President Jacques Rogge. It received widespread acclaim from the international community and the public.2010, it undertook the design, construction, and operation of multiple pavilions at the Shanghai Expo and organized over“joyful costume parades”900at the Expo site, earning the honor of“Outstanding Partner”from the Shanghai Expo Bureau.2016, it co-founded the“International Winter Sports (Beijing) Expo”with the Olympic City Development Promotion Association and related institutions, receiving strong support from the International Olympic Committee, seven international winter sports federations, the Beijing Municipal Government, and2022the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games. The first edition attracted nearly10million visitors and received high recognition and widespread praise from the global winter sports industry.