The "Red Land · Hospitable Fang: Spring Plowing Dawn & Red Guests Arrive" Event Grandly Kicks Off

        On April 23, the large-scale series event "Red Land · Hospitable Fang: Spring Plowing Dawn & Red Guests Arrive," jointly organized by the People's Government of Kefang Township, Jianning County, and the Jianning County Tourism Bureau, and hosted by the Liyuan Village Committee of Kefang Township, Jianning County, and Lvtu Travel Network, was grandly launched in Liyuan Village, Kefang Township.

        The opening ceremony venue

        The event venue

        Multiple broadcasting, newspaper, and online media outlets including Fujian TV, Sanming TV, Strait Metropolis Daily, Southeast Express, China Tourism News, People's Daily Online, and Sina.com attended the event and provided comprehensive coverage. In addition, several well-known travel influencers were specially invited to participate in on-site activities, sharing their experiences and spreading the word through their personal media channels.

        Themed around the "green" of spring plowing and set against the backdrop of the "red" of the Red Army, this event blends the green vibrancy of spring revival with the distinctive local red culture. This innovative "red + green" thematic tourism model attracted nearly a thousand visitors from both within and outside the province who love outdoor activities and are passionate about red tourism culture. To allow visitors to not only immerse themselves in the beautiful landscapes of Kefang Township but also enjoy the fun of farming, the organizers carefully arranged a series of engaging activities: the first plowing rake auction of spring, a fun relay rice-planting race, fish-catching competitions, snail-catching contests, sheep races, and rural cuisine featuring "Red Army meals." The guests had a fantastic time and showed great enthusiasm.

        Attending leaders

        Red Army performance

        Show performances

        Kefang Township is a veteran revolutionary base area. During the Second Revolutionary Civil War, proletarian revolutionaries such as Mao Zedong, Zhou Enlai, and Peng Dehuai left their footprints throughout Kefang, establishing the Soviet regime on this land. Today, well-preserved sites such as Yangjiao Mountain Fortress, Taiping Army Mountain Fortress, revolutionary heritage sites, the Min-Gan Guerrilla Headquarters, the Red Army Hospital, the Soviet Bank, and the Red Army Arsenal remain.

        First Plowing Rake Auction of Spring

        Rice Planting Relay Race

        Sheep Racing Event

        Fish-Catching Competition

        Snail-Catching Competition

        Experience Red Army Meals

        Kefang is a rural destination rich in profound red revolutionary culture. Each village boasts abundant red tourism resources. After multiple renovations and reconstructions, most of the revolutionary sites have been restored. To help visitors gain a deeper understanding of the area’s unique red revolutionary culture, the Kefang Township government, in collaboration with Lvtu Travel Network, has launched a major seasonal event series beginning with the "Spring Plowing Dawn & Red Guests Arrive" spring activity. Leveraging the internet’s broad and rapid dissemination capabilities, the initiative effectively combines local red culture with rural tourism resources to create a distinctive red-themed travel experience. Visitors can learn more online about the local resources and the military life of the revolutionary predecessors who once fought on this land.

        The event venue

        With International Workers' Day approaching, the launch of the "Red Land · Hospitable Fang: Spring Plowing Dawn & Red Guests Arrive" spring event undoubtedly offers nearby tourists who haven’t yet planned their trips a host of new options. Kefang Township’s uniquely distinctive red rural tourism resources will also open up to the market, spreading red culture outward while bringing more visitors in.