Airbnb Launches Its Largest Brand Campaign in China – Love Makes Travel Incredible

Beijing, May 16, 2017 /PRNewswire/ --

        Recently, Airbnb officially launched its first video advertisement in the Chinese market, incorporating the surprises of accommodations during travel, the warmth and love encountered along the way, and reinterpreting the meaning of love and travel in a unique way. The launch of this video also marks the full-scale commencement of Airbnb’s Chinese brand promotion campaign, which is the most extensive brand publicity effort since Airbnb entered the Chinese market. Through Airbnb, you can stay in different corners of the world, experience local traditions or unique offerings, and perceive “Love Makes Travel Incredible” in extraordinary ways.

 
Airbnb – Love Is Having a Home While Traveling

       When it comes to love, perhaps everyone has their own favorite definition. But on an Airbnb trip, you can experience more moments of love in unique ways, found in every corner of the world. Love might be waking up with your loved one under the first rays of sunlight in a treehouse; it might be the smile of a host you’ve never met before as they welcome you at the door; it might be the surprise of riding a classic bicycle in London; or it could simply be the laughter shared while squeezing into a tuk-tuk with friends. Embracing the endless surprises of the world and feeling all the moments when love meets you during travel—that’s the truest essence of what Airbnb offers.

 
Airbnb – Love Is Bringing Your True Self and Daring to Experience

        Ms. Chen Muru, Head of Market for Airbnb China, said: “The Chinese market is one of the fastest-growing for Airbnb globally. To welcome the continuous expansion of the Airbnb community in China, we have specially launched a brand campaign tailored for the Chinese market. This campaign aligns with the meaning behind Airbnb’s new Chinese brand name — ‘letting love welcome each other.’ Love exists in 3.2 million homes across 191 countries and regions, and in the surprises prepared for you by every Airbnb host. We hope that no matter where you travel in the world, love will welcome you, and through Airbnb, your journey will become truly unique.”

        In addition to the video ad, Airbnb’s large-scale outdoor advertisements have also gone live in five major cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu.At the same time, ads across Moments (WeChat’s social feed) have been fully rolled out, showcasing a variety of unique homestays and local life experiences, interpreting the meaning of travel through love. Airbnb will offer Chinese travelers more diverse, fun, and heartfelt accommodation and travel experiences, letting love welcome you.

 
Stay in unique global homestays with Airbnb and experience local life

About Airbnb (Airbnb)

        Founded in 2008, Airbnb’s mission is to create a world where anyone can belong anywhere, allowing people to connect with local cultures wherever they go and gain unique travel experiences. The Airbnb community platform offers millions of unique accommodation options in 191 countries and regions and 65,000 cities, including apartments, villas, castles, and treehouses. Additionally, through the “Experiences” feature, Airbnb users gain unprecedented opportunities to engage with local communities and culture, while the “Guides” feature allows travelers to access authentic local insights known only to residents. Airbnb is people-centric, helping people share unused spaces in their homes—or their passions, interests, and knowledge of their city—while also earning some economic return.