China’s Intelligence, Crafted by AfterShokz

During the Two Sessions, one term frequently appeared in public discourse—“China’s Intelligent Manufacturing.”

There was a time when you brought back souvenirs from abroad for family and friends, only to find they were made in China—you’d feel like you’d taken a fake trip overseas.

There was a time when “Chinese zhì ” (manufacturing/intelligence) first brought to mind “Made in China.”

There was a time when Chinese manufacturing meant large quantities, low price, and poor quality.

But now,China’s “Intelligence”Manufacturing= High Quality + High Cost Performance. With outstanding design and production craftsmanship, it delivers smarter and more reliable products, offering users a world-class experience.

Focused on Experience, Exploring Innovation

On January 5, 2017, U.S. West Coast time, CES—the bellwether of the consumer electronics industry—officially kicked off. As a brand already well-known in the fields of running and outdoor sports,Shenzhen AfterShokz Technologywas attending the show for the fifth time.

At CES 2017, AfterShokz Shokz featured the highly popular Trekz Titanium and Trekz mini bone conduction Bluetooth headphones as flagship products, supplemented by the newly released wired bone conduction earphones, the Sportz Ti.

Trekz TitaniumThe previous models were both critically acclaimed and commercially successful, creating a legend in user reviews, and their popularity remains undimmed.Trekz miniSportz Ti inherits all the advanced features of its predecessor while shortening the titanium alloy behind-the-neck frame from 18.7 cm to 14 cm and reducing the weight from 36 g to 34 g, offeringa lighter and more comfortable fit along with new color options,winning over even more female users.

Sportz TiIt is a new model that transplants the technology of Trekz Titanium into a wired headphone. It also uses ultra-elastic titanium alloy behind-the-neck design, is extremely lightweight, and moves the battery and circuit parts to a battery case near the plug.The headphone’s head-worn portion weighs just 20 g,making it especially suitable for users who are particularly sensitive to weight.

In a Huffington Post column titled “The Best Audio Gear of 2017” by columnist Rabbi Jason Miller, the bone conduction headphone brand AfterShokz Shokz stood out among big names like B&O. The Sportz Titanium was the only bone conduction audio product listed among all the “Best of 2017” categories. The Huffington Post listed Sportz Ti alongside Dash, Jaybird, B&O, and Plantronics as one of the best audio products of 2017. This is sufficient proof that the Chinese brand AfterShokz has secured an extremely rare spot in the audio product market, which is largely dominated by foreign giants, bringing Chinese Intelligent Manufacturing a hard-won place.

As early as CES 2012, AfterShokz launched its first-generation sports bone conduction headphones, the Sportz, officially marking its first foray into the consumer market, which immediately caused a sensation. Major media gave it extensive coverage, and The Wall Street Journal even devoted a special section to this product that could completely transform the human auditory experience.

In the Internet+ Era, User Experience Remains the Top Priority

Not long ago, the so-called Internet thinking was prevalent in the industry. Product displays and transactions were all completed online, and the fast, simple, and convenient experience made many believe this was the business model of the future. But last year, the success of OPPO and Vivo made many rethink: can fast, simple, and great cost performance meet all user needs? Especially now, with various “black technologies” emerging one after another,user experience is even more essential to better perceive the infinite charm of technology.

After a period of market cultivation and strong word-of-mouth from core users, AfterShokz bone conduction headphones have planted the seed of “black technology” in many people’s minds. To allow more users to experience the unique feel of bone conduction headphones, AfterShokz is also sparing no effort in expanding its offline channels. Recently,AfterShokz announced that it has officially begun collaboration with China’s leading retailer, Hongtu Brookstone.Going forward, users in East China will be able to seamlessly experience the charm of AfterShokz bone conduction headphones at the “Hongtu Brookstone” chain stores opened in cities such as Shanghai, Nanjing, and Yangzhou.

Manufacturing, intelligent manufacturing, and quality manufacturing — the trinity.

In the broader external environment,to win over consumers, companies should balance both “quality manufacturing” and “intelligent manufacturing.”Quality manufacturing is the foundation of intelligent manufacturing, but intelligent manufacturing, in turn, strongly ensures quality manufacturing. In this regard, every brand aspiring to elevate China’s manufacturing standards must fully address both aspects. Take AfterShokz, for example, which has consistently maintained its intelligent advantages while continuously improving product quality.

The third industrial revolution, centered on the digitalization and intelligent transformation of manufacturing, is about to arrive. The outdated image of “Made in China” — one that started with processing trade, paid a heavy price in resource and environmental overconsumption, relied on cheap labor, and lacked core technologies and independent brands — is fading away.“Created in China” will become the new calling card for China’s manufacturing industry as it grows from big to strong, achieves leapfrog development, and moves into the world’s forefront in innovation and overall competitiveness.

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Seeing is believing.

AfterShokz

2017 Asia Outdoor Exhibition, Hall 5, Running Zone

We’re waiting for you.

As “Created in China” gradually rises,

the Asia Outdoor Exhibition is ready to provide such a platform:

Let your brilliance shine through.

June 29 – July 2

Come to the Nanjing International Expo Center to see more outstanding brands.