The Huizhou Tourism "All About Highlights" Themed Field Trip Activity Concludes Successfully

    To celebrate China Tourism Day on May 19, the Huizhou Municipal Bureau of Tourism, in conjunction with the Huizhou Municipal Bureau of Civilized City Work, the Communist Youth League Huizhou Municipal Committee, and the Longmen County People's Government, held the launch ceremony of a series of activities at R&F Nankunshan Hot Spring Health Valley. Wang Chunxiao, General Manager of Lvtu Travel Network, along with a team and 16 senior travel influencers, were invited to attend. The "Huizhou Tourism All About Highlights" themed field trip activity, jointly organized by the Huizhou Municipal Bureau of Tourism and Lvtu Travel Network, was successfully concluded on May 19, 2017, showcasing the rich tourism resources of Huizhou.

The event adopted an interactive format combining online recruitment via Lvtu Travel Network and offline field exploration. Ultimately, 16 senior travel influencers were selected and divided into eight teams for on-site exploration. Leveraging the authoritative media influence of Lvtu Travel Network and the multi-platform, multi-channel, and wide-reaching advantages of self-media influencers, the event aimed to build a new image for Huizhou’s tourism brand. Over the course of a 6-day, 5-night itinerary, the 16 influencers visited attractions such as West Lake in Huizhou, Luofu Mountain, Nankunshan, Shuangyue Bay, Daya Bay, and Xunliao Bay. They stayed in Huizhou’s star-rated and leisure resort hotels, experiencing a wonderful journey that included strolling around West Lake, enjoying the sea, climbing famous mountains, soaking in hot springs, and savoring delicious food.

The "Huizhou Tourism All About Highlights" themed field trip activity further enhanced the promotion of Huizhou’s tourism, established the city’s tourism brand, and improved the quality and overall image of Huizhou tourism. Through this field trip, combined with the influencers’ reach, eight major Huizhou tourism route themes were strongly promoted: “Explore Huizhou” – Nature Tour, “Challenge Huizhou” – Outdoor Tour, “Connect Huizhou” – Intimacy Tour, “Enjoy Huizhou” – Relaxation Tour, “Experience Huizhou” – Culture Tour, “Meditate Huizhou” – Mindfulness Tour, “Inherit Huizhou” – Folklore Tour, and “Savor Huizhou” – Gastronomy Tour.

Huizhou is a national historical and cultural city, known since ancient times as the "Famous Prefecture of Lingnan, Gateway to Eastern Guangdong," with over 2,200 years of administrative history and more than 1,400 years of city-building history. It boasts a combination of mountains, lakes, rivers, seas, springs, waterfalls, and islands, integrating both natural and cultural landscapes. The city currently has one national 5A-level tourist attraction, ten 4A-level attractions, and ten 3A-level attractions, with a forest coverage rate of 61.6%. In 2013, Huizhou was named "China's Most Beautiful City" and one of the "Top Ten Healthiest Cities in China." Since 2010, it has been ranked among the "Happiest Cities in China" for seven consecutive years.