Speaking of Fjällräven’sK?NKENbags, do you think of celebrity street style photos or seeing them on people walking toward you one after another?
Fjällräven’sK?NKENcan be considered a household name and a truly iconic outdoor“street bag.”Why have outdoor backpacks become so wildly popular? The reason is quite simple, because their exposure rate is simply too high—from the Swedish royal family to various celebrity street style stars, almost everyone has a passionate devotion toK?NKEN.
Swedish Royal Family group photo
Hollywood actress Jessica-Alba and her daughter
Swedish supermodel fairy Tilda Lindstam
Leggy goddess Karen Mok and pop diva Jolin Tsai
How did such a simple square bag become everyone’s favorite?
K?NKENIts charm lies in the fact that you can always find the one that suits you best. Although it’s an unchanging rectangle, apart from a little foxLogo, the entire backpack has no other patterns, but it comes in an overwhelming variety of colors.K?NKENJust how many colors are there? According to incomplete statistics, since the first bag was launched, there have been60different colors created.
K?NKENIt has become a hot item in the fashion world, and it’s here to help you become a fashion icon byK?NKENpulling out all the stops. Even if you already own manyK?NKEN, this one is still indispensable.
2017In the year, the Swedish Arts and Crafts Design Association (Svensk Form) listed theK?NKENbackpack as part of the art object registry and provided it with protection. To celebrate this,K?NKENlaunched theK?NKEN Art series, featuring five classic colors paired with different artistic pattern shoulder strap designs.
This time,K?NKENmakes you stand out not just with its highly artistic shoulder strap patterns, but also as a unique piece of art. There are just people in this world who stubbornly stick to doing one thing until they turn it into a work of art.
Just think about it—this kind of weekend, bringing along the highly artisticK?NKENTake a spontaneous trip whenever you feel like it.
Sunshine, a gentle breeze, and the uniquely wonderful you.