The 8th China Satellite Navigation Technology and Application Achievements Exhibition (CSNE2017) was held2017year05month23day at the National Exhibition and Convention Center (Shanghai). It is currently the world's largest, most influential, and authoritative professional exhibition in the field of satellite navigation.
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In recent years, with the maturation of BeiDou satellite-related technologies, the state has vigorously promotedthe civilian application of "BeiDou." Chengdu Guoxing Communication Co., Ltd. (hereinafter referred to as Chengdu Guoxing), as a veteran BeiDou enterprise, showcased its newly developed outdoor positioning software "WoXing" for the civilian sector at this exhibition. "WoXing" is an outdoor sports app designed for the general public and represents another major effort by Chengdu Guoxing to expand its civilian market, shining brightly at this exhibition.
Chengdu Guoxing broke away from the traditional model of showcasing only hardware devices, making platforms and software the highlights of this exhibition. This exhibition also served as an important stage for Chengdu Guoxing to demonstrate its expansion into the civilian market, extending from traditional BeiDou hardware devices to software, platforms, and solutions.
A High-End BeiDou-Powered Outdoor Sports Platform
After more than20years of development, China's outdoor market has reached a total scale of tens of billions. The number of people participating in outdoor sports accounts for15%of the urban population. If the outdoor sports sector in China is no longer just a pioneering hobby for young enthusiasts, it has become a trend towards family-oriented and mass participation. However, at the same time, 80% of China's outdoor commercial landscape, which divides the hundreds of billions market, remains dominated by outdoor product sales, indicating an early stage of development in the outdoor sector. Meanwhile, in developed outdoor markets abroad, the shift from outdoor gear to outdoor services has long been completed. Within outdoor services, safe travel and timely access to authoritative information about outdoor activities are paramount. Therefore, a technological platform that can provide outdoor users with precise positioning and online guide functions could significantly transform the low-end supporting status quo of China's outdoor market."WoXing," as a sports app for outdoor enthusiasts, is an important attempt by Chengdu Guoxing Communication Co., Ltd. on its path to expanding the civilian market for BeiDou. Free from the constraints of traditional mobile signals and BeiDou devices“As one of the top outdoor product and service providers in China, Sanfo has been striving to establish comprehensive high-tech outdoor safety solutions for many years. Its in-depth collaboration with Guoxing has shown Sanfo the future of outdoor health and safety in China. As an industry leader, Guoxing’s“WoXing”platform investment and technical strength make us confident that the powerful partnership between Sanfo and Guoxing will redefine the new standards of service in China’s outdoor industry.”.
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A leading enterprise in the field of BeiDou— Chengdu Guoxing Communication Co., Ltd.
Chengdu Guoxing Communication Co., Ltd. (hereinafter referred to as the Company) was established in1999, and is a high-tech enterprise specializing in the technical development, application, production, and operational services of satellite navigation and positioning terminal products.
Located in the High-Tech West Zone of Chengdu, Sichuan Province, the Company leverages its advantages in capital, technology, products, and services. It adheres to the organic integration of industry, academia, and research, serving various fields of national defense and national economic construction by providing BeiDou satellite navigation, communication, and timing services. Its product range covers basic chips, components, terminals, and system applications. Over the course of10years of development, the Company has undertaken numerous key R&D, production, and support tasks for important equipment and has been commended for its achievements. It has now become a leading and backbone enterprise in China’s“BeiDou” satellite navigation and positioning terminal industry.
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Conclusion: According to Tan Qing, head of the Civilian Business Division at Chengdu Guoxing Communications:“Guoxing’s outdoor platform will not just be a mobile appapp, but a powerful system integrating robust BeiDou backend support, ground-based RF technology, and advanced IoT solutions. As for just how powerful it is, you’ll find out this July — we welcome everyone to come and experience it, and provide your valuable feedback.”.
The “I Go” app, as an important product for Chengdu Guoxing Communications Co., Ltd. in expanding its civilian market, also represents a key attempt in the company’s future development path. How to apply BeiDou technology to the general public domain is a path every BeiDou enterprise continues to explore. As a leading enterprise in the BeiDou industry, Chengdu Guoxing Communications Co., Ltd. will undoubtedly make its own contribution to the development of the BeiDou industry.