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Organized by the Austrian National Tourist Office,the large-scale online interactive event “The Most Beautiful Austrian Cultural and Natural Destinations in My Heart”8on the 19thhas come to a successful conclusion. Over the course of a month, the Austrian National Tourist Officethrough official content displays, user-submitted content showcases, and voting interactions,presented Austria’s diverse tourism resources from both the “Austrian Culture” and “Austrian Nature” perspectives, delivering an eye-opening and transformative experience to participants.
It is reported that the event7starting on the 20th of the monthand ending on the 19th of the following month,8spanned 31 days. During this period, cumulative participation exceeded2,000participants, with total likes reachingtens of thousands70of times. Users uploaded over3,000 photos in the dedicated area, submitted1000numerous text entries,and nearly 50videos. Participants came from all over the country, and with their strong support,29 Austrian tourist destinationscompeted to become the most popular“Most Beautiful Austrian Travel Destination”in the hearts of users, showcasing their beauty without reservation.In the end,Viennaandthe State of Salzburg, with their37053and34239one likestood out from the competition to become the[most beautiful Austrian cultural/natural destination] in the hearts of users,allowing Austria, which was relatively unfamiliar to many, to fully unveil its unique charm woven from culture and nature, sparking a wave of nationwide participation.
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Prior to the event, many Chinese people’s impression of Austria was limited to royalty, culture, music, and luxury shopping. Now, through videos, texts, and photos spontaneously uploaded by netizens, the audience has come to know a colorful and perfect Austria from a more authentic and objective perspective. Through the eyes of travelers, we’ve discovered and been amazed by Austria’s dual tourism experience that combines artistic culture with outdoor nature—its crystal-clear lakes, glistening glaciers, emerald-green forests, and the beautiful Blue Danube. We’ve also seen filming locations from the James Bond series, places where Princess Sissi lived, and even recreations of scenes from The Sound of Music.
It is believed that all participants inthe “Most Beautiful Austrian Cultural/Natural Destination in My Heart” selection event are most interested in the Best Contribution Award—theround-trip flight tickets between Beijing and Austria worth nearly ten thousand yuan, specially prepared by Austrian Airlines.”’s affiliation,Reporters learned from the Austrian National Tourist Office that due to the large number of participants, staff are currently working intensively to compile the event data. The final results will be announced shortly via the official Weibo and WeChat accounts of the Austrian National Tourist Office. Everyone is encouraged to stay tuned to get the winning information as soon as possible.
In recent years, with the rapid growth of outbound travel among Chinese citizens, Austria has become a favored travel destination for Chinese tourists, with the number of Chinese visitors to Austria experiencing explosive growth. It is believed that the successful hosting of this event will once again ignite a wave of interest in Austrian tourism and boost cultural exchanges between China and Austria. We look forward to the Austrian National Tourist Office continuing to bring more exciting activities to Chinese audiences.