Let’s start with a bit of...2017Asia Bike freestyle?
I’ve run across the grandest of open roads,
and stood in the foggiest of valleys;
though these may not be the best of times,
they are certainly our strongest state yet.
Were it not for that sense of responsibility and original purpose,
we wouldn’t have held on till now:
BeChina’s most cutting-edge industry benchmark,
BeAsia’s best bicycle exhibition,
Bethe one and only that everyone talks about—the unique one:
“ASIA BIKE”!
So,starting now, are you ready torockcallit?
The 2017 (7th) Asia Bicycle Exhibition & Experience Day officially kicked off today at the Nanjing International Expo Center. With an exhibition area of 30,000 square meters and 201 domestic and international brands participating, the multifaceted two-wheeled world created by 2017 Asia Bike from September 14–16 is set to rock your world for three days straight!
This year’s exhibition features not only international brands such as Cannondale, COLNAGO, Compressport, Craft, Gusto, Lapierre, MET, PARLEE, PASSONI, Ridley, Rudy Project, Shimano, Specialized, SRAM, SUGOi, YAKIMA, 3T, but also rapidly rising domestic brands like Fuji-Ta, Jinlun, JAVA, Kelin, Langtu, Mysen, ofo, Qilida, SAVA, Xidesheng, Xiaomi Bikes, and ZGL. Whether it will be a “balanced competition” or a “clear winner” remains a suspenseful question worth anticipating. Beyond the eye-catching displays, another major highlight of the Asia Bicycle Exhibition every year is the ever-evolving series of supporting events with “new and exciting formats”! The 3-day Asia Bicycle Exhibition promises non-stop thrills!
Here, hear—the future of the industry
The 3rd Asia Bicycle Exhibition Industry Summit(Time: September 15, Location: Stage Area 9.3300)
Although the growth of the bicycle industry has slowed over the past year, with the continued rise of the broader sports concept, capital remains relatively highly focused on the sport cycling sector. The 3rd Asia Bicycle Exhibition Industry Summit closely follows industry hot topics, taking a high-level perspective that integrates the concepts of "bicycles" and "big sports." It will not only make the authoritative first release of the "2016 China Sport Cycling Industry Report," but also facilitate industry discussions and sharing around keywords such as “sports towns,” “events and tourism,” “cycling culture,” and “China Triathlon.” The summit will also invite seasoned professionals from both domestic and international backgrounds for dialogue, sparking inspiration through interaction.
Asia Bicycle Exhibition • Bicycle Academy(Time: September 14–15, Location: Hall 9, 9.7310)
"The top bike shop technicians" bring "the latest complete bikes and components" to help you solve "the most practical cycling technical issues" face-to-face — right here at the Asia Bicycle Exhibition • Bicycle Academy. The 2017 Bicycle Academy offers a two-day course, inviting top original equipment manufacturer technicians to share the latest professional techniques to support the healthy growth of bike shops.
Background of the Bicycle Academy: Through conversations with bike shops, we found that both shops and technicians are seeking more and higher-quality opportunities for technical upgrades and industry exchanges. Technicians from component brands not only know the products well but also bring rich experience, often providing more detailed insights and fresh perspectives. Therefore, the Asia Bicycle Exhibition is keen to integrate quality resources from the exhibition to foster the birth of such a premium platform.
Here, playto understand the industry’s new trends
Children's Cycling(Time: September 14-16, Location: Hall 8 & Hall 9)
Whether in the fast-moving consumer goods industry or the sports industry, the children’s market has always been a highly watched sector. In recent years, various children’s cycling activities have become increasingly popular in China. As the fitness trend sweeps through the new generation of parents, more and more families are keen to involve their children in healthy and joyful sports. The Asia Bike Expo has been organizing children’s safe cycling events since 2014, and it continues to this day. Its primary goal is to instill safety awareness and the spirit of cycling in both children and their parents.
The 2017 Asia Bike Expo continues to collaborate with brands and training institutions to create a series of fun children’s cycling activities spanning nearly 2,000 square meters over three days at the expo site — featuring events that emphasize little competitive spirits: the 4th Asia Bike Children’s Safety Cycling Challenge; those focusing on fun experiences like the Asia Bike & Jinhongxiang Industry & PUKY Kids' Training Camp, and Upland Park Kids’ Edition; as well as those combining experience and competition such as the 2017 German PUKY Ride Festival · Nanjing Station and the POWERKIDS “Run, Ride, Run” Experience Race. With exciting activities all around, everything is designed for safe and joyful cycling!
Demo Days (Experience Days)(Time: September 14-16, Location: 9A Registration Hall)
This year’s Demo Days at the Asia Bike Expo will run concurrently with the main expo for three full days, aiming to keep the excitement going throughout the exhibition period. As always, Demo Days will offer the latest complete bike models from major brands for test rides. In addition to the traditional mountain bikes and road bikes, new models will also be joining this year, including the latest offerings from ofo — any more expectations?
Additionally, it’s worth mentioning that this year’s Demo Days introduce two popular new formats from the industry — the [Cyclo-Cross Off-Road Cycling Experience], where you can experience the unique terrain of cyclo-cross races and even try out top-tier cyclo-cross bikes from around the world; and the [PUMP Dual PK Competition], where Beijing Benliu Extreme will bring a “modular wave track” PUMP TRACK venue, fulfilling the wishes of PUMP enthusiasts to challenge the most thrilling terrains indoors — right at the Demo Days site!
Here, Explore · All Industry Possibilities
Premium Two-Wheel Zone(Time: September 14-16, Location: Hall 8)
The Asia Bike Expo’s [Exhibition-within-an-Exhibition] zone, long known for showcasing luxury bikes with sky-high price tags, has been completely upgraded this year into the [Premium Two-Wheel Zone]. While the concept of “premium” remains unchanged, the new format will completely redefine your idea of “two wheels”!
The zone will not only showcase globally top-tier bicycles (mostly limited-edition handmade customs), such as the Italian Passoni XXTi with a retail price exceeding 200,000 RMB; but will also feature, for the first time, cutting-edge new models from world-class motorcycle brands like BMW, BOMBARDIER, DUCATI, and Vespa. The [Premium Two-Wheel Zone] will also invite high-end bicycle dealers, top custom DIY shops (studios), and technicians to establish China’s first premium bike shop exchange platform. Whether you’re a top-tier bicycle enthusiast in the industry or a brand or shop owner, this is your ultimate salon!
E-Assist Zone(Time: September 14-16, Location: Hall 9, Booth 9.7720)
At the recently concluded Eurobike show, electric-assist bicycles (Pedelecs) stole the spotlight, showing a clear trend of gaining massive popularity across Europe. More and more Chinese companies are also increasing their investment in the research, development, and promotion of e-assist products. For 2017, the Asia Bike Expo, in partnership with the Jiangsu International Trade Promotion Center and Germany’s ExtraEnergy, has jointly created the expo’s first-ever [E-Assist Zone]. Alongside introducing international e-assist products, the zone also aims to promote high-quality domestic e-assist bikes. It focuses on showcasing the concept of electric-assist cycling and strives to present a variety of e-assist products tailored for different usage scenarios and functions.
Racing & Triathlon Zone(Time: September 14-16, Location: Hall 9)
The 2017 Asia Bike Expo will continue to feature a dedicated Racing & Triathlon Zone at the expo site to promote cycling culture and spread the concept of healthy riding. The zone will provide a rich showcase platform for high-quality racing organizations such as “Ride the Sky Road,” “Around Taihu Lake International Road Cycling Race,” and the “24H Endurance Race,” facilitating more effective communication, exchange, and negotiation between event organizers, brands, clubs, dealers, and cycling enthusiasts. The zone will also continue to feature triathlon-related products as well as the POWERMAN Indoor Challenge, keeping the triathlon spirit alive!
More Fun Awaits!
"Online Shopping" Benefits:The 2017 Asia Bike Expo has partnered with two leading domestic e-commerce platforms, JD.com and Suning, to create an “Online Exhibition Hall” for visitors — a new format, a new experience. There will also be online activities such as on-site QR code discounts and shopping cart deals, all tailored for you!
"Trend" Benefits:“Xiao Lang Jiu Loves Discovery” – Nanjing’s First E-Bike eSports Challenge, bringing some trendy fun!
"Fitness Test" Benefits:Professional sports injury rehabilitation treatments provided by ReStart Heart Power Sports Rehabilitation, along with national-level physical fitness assessments and fitness guidance from the Nanjing National Fitness Center, will bring a wave of fitness testing benefits to all sports lovers!
"Sharing" Benefits:Follow the “Asia Bike Expo” WeChat public account, reply with “ofo,” and get 90 days of free cycling awaiting you (benefit claim deadline: September 16)!
The 2017 Asia Bike Expo & Demo Days are open only to professional visitors on September 14, and to the public on September 15-16, welcoming all cycling enthusiasts and the general public. For more information, please visit the official Asia Bike Expo website www.asiabike-show.com or follow the WeChat public account “Asia Bike Expo.”
Free Admission to the Expo!
Mobile registration: Follow the official WeChat account of [Asian Bicycle Exhibition] below, and reply with "registration" or the number 1 on the homepage to attend the exhibition for free.