10Month26Day, outdoor brand Explorer, in partnership with Sina Sports, held“SNOW ONEthe Super Ski Season & Celebrity Invitational”strategic cooperation press conference in Beijing, officially announcing the start of this winter’s competitions.Explorer co-founder and mountaineering explorerWang Jing,Sina Senior Vice President and Sina Sports General ManagerWei Jianglei, along with several top domestic and international ski resort executives and industry insiders, attended the event. Actors Xia Yu and Sha Baoliang appeared as celebrity representatives.
At the press conference, Wang Jing stated,this timethe“SNOW ONESuper Snow”brand has undergone a complete upgrade. With the drive of Explorer’s““Brave Heart””brand philosophy, the initiative collaborates with leading media platform Sina Sports, top-tier commercial ski resorts in China, and influential celebrities with positiveappeal,aiming to reignite public enthusiasm and attention for skiing and a healthy lifestyle, encouraging more people to hit the slopes.As a media professional in the sports industry, as well as an organizer and operator of the event,
Wei Jianglei commented:“‘SNOW ONE’ is a truly rare IP in China’s domestic market, and Sina Sports is the earliest sports media outlet in China to have a dedicated snow and ice channel. We’ve been at it for many years. With the successful bid for the Beijing-Zhangjiakou Winter Olympics, we’ve conducted numerous discussions related to snow and ice this year—for instance, this year’s Asian Youth Ice Hockey League. Our next goal is to launch a skiing league, where the top performers will be sent to Pyeongchang to watch the Winter Olympics. While Sina is building up its snow and ice projects, we’re also very pleased to collaborate with Explorer’s ‘SNOW ONE’ brand. After extensive collaboration and discussion between both teams, we are committed to pushing snow and ice sports to new heights. Sina Sports will leverage resources from Sina Mobile, the Sina Sports app, the Sina News client, Weibo, PC platforms, and more to help Explorer make greater contributions to the branding of ‘SNOW ONE.’”Wei Jianglei believes:“‘SNOW ONE’ is a very rare IP in China, and Sina Sports is the earliest sports media in the country to have an ice and snow channel, which we’ve been running for many years. With the successful bid for the Beijing-Zhangjiakou Winter Olympics, we’ve also done a lot of ice and snow-related exploration this year, such as this year’s Asian Youth Ice Hockey League. Our next goal is to launch a skiing league, and we will send the top performers to Pyeongchang to watch the Winter Olympics. While Sina is building up ice and snow projects, we’re also very pleased to collaborate with the ‘SNOW ONE’ brand of Toread. After a long period of collaboration and discussion between both teams, we are committed to jointly pushing winter sports to new heights. Sina Sports will leverage resources such as mobile Sina.com, the Sina Sports app, the Sina News client, Weibo, and PC platforms to help Toread make greater contributions to the branding of ‘SNOW ONE.’”
Star-Studded Competition Format – Xia Yu and Sha Baoliang Invite You to the Super Snow Slopes
This is the second consecutive year that Explorer has hosted thisevent, actively promoting snow and ice sports and encouraging mass participation. It is reported that this season’s Super Snow incorporates more fun elements into outdoor skiing to better align with public interests and tastes. The highlight of this press conference was the announcement of the celebrity invitational, where Sha Baoliang and Xia Yu will serve as team leaders, guiding their respective celebrity squads incompetition.PKSina Sports will provide full live coverage and documentation of the celebrities’ performances and behind-the-scenes moments, while also promoting the event extensively through new media platforms such as Weibo Sports.To involve more celebrities,snowy name-tag tearing, tug-of-war, and snowball snatching competitions incorporating elements from popular variety showshave also been added, truly achievinga perfect combination in winter sports competitions ofhigh participation and high entertainment value.
In addition, building on last year’s well-received ice and snow training camps and mass competitions suitable for all skill levels, and with an even more comprehensive event mechanism compared to the previous edition, Explorer has prepared a super deluxe gift pack.Winners of the Super Snow Eventswill2018[year missing]3[month missing]travel to Squaw Valley Ski Resort in the United States with Xia Yu to exchange skiing skills with the U.S. National Ski Team. Meanwhile,Explorer300[number missing]designated stores and Tmall & JD flagship stores have fully launchedthe “Hot Snow, Burning Winter” winter promotion campaign. Participants in the Explorer“Hot Snow, Burning Winter” lucky drawwill form the PyeongChang Spectator Cheer Squad,2018and will2[year missing]experience the excitement of the Winter Olympics firsthand in
[month missing]. It is reported 12thatfrom December 9 to December 17,Trailblazer will join hands with Sina Sports to launchSNOW ONE SuperSkiing Season:12December9,10th at Fulong Ski Resort,Sha Baoliang will make his first appearance, leading celebrity team membersto delivera performance;From December 11 to 15, mass-level skiing training and experiencecompetitions will be held simultaneouslyat Fulong, Shijinglong, and Nanshan;On December 16,and 17,the second roundof the celebrity competition,with captain Xia Yu,will conclude at Fulong.In addition, Nanshan Ski Resort will alsoWillplanthe "Fun Christmas Family Experience Challenge",further enhancing user engagement.
The snow runway show steals the spotlight, with a contrasting fashion walk that electrifies the crowd
Another highlight of the launch event was the snow runway show, boldly integrating snowy scenery with Trailblazer’s latest ski products, which broke away from the traditional stage-and-audience setup. Through an entirely open, immersive experience, it showcased the unique“"Snow Contrast Fashion Walk".With this move, Trailblazer aims not only to introduce a more comprehensive outdoor gear solution,but alsoto explore inspiration beyond conventions through unconventional collisions and experiences, interpreting its in-depth exploration of how the outdoor market has evolved in China—from pioneering to popularization to explosive growth—and targeting new opportunities in the ice and snow sports industry.
During the roundtable forum,representatives from top domestic ski resortssuch as Nanshan Ski Resort and Shijinglong Ski Resortshared theirinsightson“"Contributing to the Winter Olympics by helping get 300 million people on the snow,""Start a discussion,"and announced a collaborative consensus with Trailblazer, pledging efforts in various upgrades, training systems, and future planning. The forumacknowledged Trailblazer’s Super Snow Ski Competition’s significant contributionto effectively boosting the development of ice and snow sports in China,,integratingindustry resources across the supply chain and upstream-downstream snow sectors to drive economic growth at host ski resorts.
Under the strategic partnership between Trailblazer and Vanke, Trailblazer will take the lead in collaborating with Shijinglong Ski Resort on the"2-Hour Happy Snow Experience", opening 100 beginner trial slots from December 11 to 17 for lucky participants who engage with Trailblazer and Sina on social topics. Additionally, Nanshan Ski Resort will offer 200 ski ticket packages and co-host a Fun Christmas Family Race with Trailblazer on December 25.
Brands,+platforms,+and celebrities create a multi-dimensional effect to encourage public participation in ice sports.
As this year’s“SNOW ONESuper Snow”strategic partner, Sina Sports will provide comprehensive integrated coverage of the event, leveraging both online+and offline channels to engage the public. In tandem with the outdoor brand“Trailblazer’s”"Winter Passion" winter promotion theme and related products, users will be inspired to love sports, embrace trends, and fully experience the charm of snow and ice activities.
Wei Jianglei, Senior Vice President of Sina.com and General Manager of Sina Sports, stated:"The development of the 'SNOW ONE' competition IP requires the support of multiple platforms. Sina Sports hopes to leverage its own resources and platform in the future, bringing our passion and knowledge of snow and ice sports to help Trailblazer make the 'SNOW ONE' brand stronger in China, attract more consumers, and allow them to fully enjoy Trailblazer’s products and services. As a leading Chinese outdoor brand, Trailblazer has already made a deep impact in China. With the arrival of this year’s snow season and the launch of 'SNOW ONE', we hope more people can enjoy skiing on the slopes and enjoy Trailblazer."
Speaking about the collaboration,Wang Jing, Co-founder of Trailblazer and renowned mountaineering and explorationexpert, said:“"Based on our shared philosophy towards extreme sports, both parties aim to comprehensively upgrade last year’s snow and ice events—already with a user base—through the influence of our respective brands, the promotional power of our platforms, and the appeal of celebrities. As a national brand, Trailblazer carries the mission of enabling everyone to embrace a healthy lifestyle. We hope more people will pay attention to and fall in love with snow and ice sports, supporting the Winter Olympics with real action."”
Trailblazer has always advocated the“"Brave Heart"”brand philosophy, encouraging every outdoor enthusiast to bravely take that first step they’ve never dared to, and to face the unknown and challenges head-on.In the future, Trailblazer will continue to offer top-tier outdoor and sports products and services to the public. Riding on the positive momentum from Beijing’s successful bid for the2022Winter Olympics, through active technological R&D, years of product experience, and continuous upgrades in external partnership models, we aim to lead the outdoor industry into a new era of competition.