10Month26Day, the outdoor sports brand Outdoor Researcher teamed up with Sina Sports in Beijing to hold“SNOW ONEthe Super Ski Season and Star Invitational”strategic launch event, officially declaring the commencement of this winter’s competition.Co-founder of Outdoor Researcher and mountaineering explorerWang Jing,Senior Vice President of Sina.com and General Manager of Sina SportsWei Jianglei, along with multiple domestic and international top ski resort executives and industry insiders, attended the event. Actor Xia Yu and singer Sha Baoliang appeared as celebrity representatives.
At the launch event, Wang Jing stated,this timethe“SNOW ONESuper Snow”series has undergone a complete upgrade. We hope that driven by Outdoor Researcher’s““Brave Heart””brand philosophy, through collaboration with renowned media platform Sina Sports, top-tier commercial ski resorts in China, and celebrities with positiveinfluence andappeal,we can spark public enthusiasm and attention toward skiing and a healthy lifestyle, encouraging more people to hit the slopes.
As a media professional in the sports industry, also an organizer and operatorof the event,Wei Jianglei said:“‘SNOW ONE’ is a very rare IP in China, and Sina Sports is among the first domestic sports media platforms to have a dedicated snow and ice channel, having been doing this for many years. With the successful bid for the Beijing-Zhangjiakou Winter Olympics, we’ve had many discussions about snow and ice-related initiatives this year, such as this year’s Asian Youth Ice Hockey League. Our next goal is to launch a skiing league, where the top performers will be sent to PyeongChang to watch the Winter Olympics. While Sina is building its snow and ice programs, we’re also very pleased to collaborate with Outdoor Researcher’s ‘SNOW ONE’ brand. After extensive discussions and team collaboration, both sides are committed to pushing snow and ice sports to new heights. Sina Sports will leverage resources from Sina Mobile, the Sina Sports app, the Sina News client, Weibo, PC platforms, and more to support Outdoor Researcher in further enhancing the ‘SNOW ONE’ brand.”
High-profile All-Star Format – Xia Yu and Sha Baoliang Invite You to the Super Snow Slopes
This is the second consecutive year that Outdoor Researcher has hosted thisevent, actively promoting snow and ice sports and encouraging mass participation. It is reported that this season’s Super Snow incorporates more fun elements into outdoor skiing to better align with public interests and preferences. The star invitational, highlighted at this launch event, will be led by Sha Baoliang and Xia Yu as team captains, each guiding their respective celebrity squads inThe event actively promotes winter sports and encourages public participation. It is reported that this season's Super Snow has incorporated more fun elements into outdoor skiing to better align with the interests and tastes of the general public. The star-invited competition, highlighted at this press conference, will be led by Sha Baoliang and Xia Yu as team captains, each guiding their respective celebrity squads in friendly rivalry.PKcompetition. Sina Sports will provide full live coverage and documentation of the celebrities’ performances and highlights, while also promoting the event extensively through new media platforms such as Weibo Sports.To involve more celebrities,snowy name-tag tearing, tug-of-war, and snowball grabbing competitions incorporating elements from popular variety showshave also been added, truly achievinga perfect combination in winter sports events ofhigh participation and high entertainment value.
In addition, building on last year’s well-received ice and snow training camps and mass competitions suitable for all skill levels, and with an even more comprehensive event mechanism compared to the previous edition, Explorer has prepared a super deluxe gift pack.The winners of the Super Snow Eventswill2018[year missing]3[month missing]travel to Squaw Valley Ski Resort in the United States with Xia Yu to exchange skiing skills with the U.S. National Ski Team. Meanwhile,Explorer300[number missing]has launched its “Hot Snow, Burning Winter” winter promotionat designated stores and on Tmall and JD.com flagship stores. Participants in the Explorer“Hot Snow, Burning Winter” lucky drawwill form the PyeongChang Spectator Cheer Squad,2018[year missing]2[month missing]and will experience the excitement of the Winter Olympics firsthand
. It is reported, 12that fromDecember 9 to December 17,Explorer will jointly launch with Sina SportsSNOW ONE SuperSki Season:12December9,10 at Fulong Ski Resort,Sa Bao Liang will make his first appearance, leading celebrity team membersto deliverperformances;From December 11 to 15, mass-level ski training and experiencecompetitions will be held simultaneouslyat Fulong, Shijinglong, and Nanshan;On December 16,and 17,the secondcelebrity race,with captain Xia Yu,will conclude at Fulong.In addition, Nanshan Ski Resort will alsowillplanthe “Fun Christmas Family Experience Challenge”to further enhance user engagement.
The snow runway show steals the spotlight, with a contrasting fashion walk that electrifies the audience
Another highlight of the launch event was the snow runway show, boldly integrating the snowy setting with Trailhead’s latest skiing products. It broke away from the traditional stage-and-audience format, using a fully open, immersive experience to showcase its unique““snow contrast runway walk”.With this move, Trailhead aims not only to introduce a more comprehensive outdoor gear solution,but alsoto explore inspiration beyond conventions through unconventional collisions and experiences, interpreting its deep insight into the evolution of China’s outdoor market—from pioneering to popularization to explosive growth—and targeting new opportunities in the winter sports industry.
During the roundtable forum,representatives from top domestic ski resorts such as Nanshan Ski Resort and Shijinglong Ski Resort,China’s leading ski destinations,shared their insightson““contributing to the Winter Olympics and everyone’s efforts to get 300 million people on the snow,”and announced a consensus on collaboration with Trailhead, pledging to work together on upgrades, training systems, and future planning. The forumalso recognized Trailhead’s Super Snow Skiing Competition for its significant contributionto boosting the development of winter sports in China,byintegratingthe industrial chain and upstream-downstream snow resources to drive economic growth at host ski resorts.The industrial chain and upstream and downstream ice and snow resources drive the economic development of the host ski resorts.
Under the strategic partnership between Trailhead and Vanke, Trailhead will take the lead in collaborating with Shijinglong Ski Resort on the“2-Hour Happy Snow Adventure” initiative. From December 11 to 17, 100 beginner experience slots will be available for lucky participants engaging with Trailhead and Sina on social topics. Additionally, Nanshan Ski Resort will offer 200 ski ticket packages and host a Fun Christmas Family Race in partnership with Trailhead on December 25.
Brands,+platforms,+and celebrities create a multi-dimensional effect to encourage the public to embrace ice sports.
As this year's“SNOW ONESuper Snow”strategic partner, Sina Sports will provide comprehensive integrated coverage of the event, leveraging both online+and offline channels to engage the public. In tandem with the outdoor brand“Trail Explorer’s”"Winter Passion" winter promotion theme and related products, users will be inspired to love sports, enjoy trends, and fully experience the charm of snow and ice sports.
Wei Jianglei, Senior Vice President of Sina.com and General Manager of Sina Sports, stated:“The development of the 'SNOW ONE' event IP requires support from multiple platforms. Sina Sports hopes to leverage its resources and platform in the future, drawing on our passion for and understanding of snow and ice sports, to help Trail Explorer make the 'SNOW ONE' brand stronger in China and attract more consumers, allowing them to fully enjoy Trail Explorer’s products and services. As China’s first-generation outdoor brand, Trail Explorer has already made a deep impact in China. With the arrival of this year’s snow season and the launch of 'SNOW ONE', we hope more people can enjoy skiing on the slopes and enjoy Trail Explorer.”
Speaking about the collaboration,Wang Jing, Co-founder of Trail Explorer and renowned mountaineering and explorationexpert, said:“Based on the shared philosophy between both parties regarding extreme sports, we hope to achieve a comprehensive strategic upgrade of last year’s snow and ice event, which already had a user base, through the influence of our respective brands, the promotional power of our platforms, and the appeal of celebrities. As a national brand, Trail Explorer carries the mission of enabling everyone to embrace a healthy lifestyle, and we hope more people will pay attention to and fall in love with snow and ice sports, supporting the Winter Olympics with concrete actions.”
Trail Explorer has always advocated the“"Brave Heart"”brand philosophy, encouraging every outdoor enthusiast to bravely take that step they’ve never taken before and to face the unknown and challenges head-on.In the future, Trail Explorer will continue to provide the public with top-tier outdoor and sports products and services. Riding on the positive momentum of Beijing’s successful bid to host the2022Winter Olympics, through active technological R&D and years of product experience, along with continuous upgrades in external collaboration models, we aim to lead the outdoor industry into a new era of competition.