In the golden October, the call of winter has begun to sound,27On the day “Galaxy UnitesRong, Shines the Future,” the brand launch event of Cuiyun Mountain International Tourism Resort · Galaxy Ski Resort and17-18the commencement ceremony for the ski season were held in Beijing, adding a new force to Chongli, the snow capital.The newly unveiled Cuiyun Mountain · Galaxy Ski Resort made a dazzling debut, generating an enthusiastic response from all sectors of society.
The event site was buzzing with excitement, with guests and media gathered together.
The attendees included government officials, industry associations, domestic and international partners, industry leaders, well-knownKOLfigures, strategic cooperation partners, cross-industry brand representatives, and other key guests and delegates who convened at the iconic Beijing landmark, Yintai Center.insportsThey jointly witnessed the grand unveiling of Cuiyun Mountain · Galaxy Ski Resort. The event also attracted nearly a hundred mainstream media outlets nationwide and live-streaming platforms including Douyu, all focusing on the strategic development model centered around the "Galaxy"IPand its future plans. The atmosphere on-site was extremely lively.
Domestic and international guests signed in orderly at the event.
Galaxy-themed, uniquely spectacular
The universe, the galaxy, snow and ice — various elements merged seamlessly and cohesively, running through the entire event venue, together forming this uniquely spectacular "Galaxy" brand launch event.At the entrance, a cosmic gate composed of three galaxy light bands first caught the eye of the guests. Passing through this time-space corridor crafted from ski runs and starry light bands, a shining vision of the Cuiyun Mountain · Galaxy Ski Resort gradually emerged before everyone’s eyes.
Guided by a flight of light-year steps, the guests traversed2.6tens of thousands of light-years to reach the "Galaxy Fusion" experience zone, creatively themed around the "Celestial Galaxy" and the "Galaxy Ski Resort." Here, not only can one experience the magnificent spectacle of twinkling stars in the vast universe, but also quickly gain comprehensive information about the Cuiyun Mountain · Galaxy Ski Resort. A particularly eye-catching panoramic map of the ski resort also came into view in the background.
The light-year steps lead into the "Galaxy" experience zone.
The magnificent and colorful Celestial Galaxy experience zone.
The main venue featured a fully immersive surround lighting setup,3Dpanoramic immersive visuals that, within continuously transforming scenes, allowed guests to constantly feel the360360-degree audiovisual feast from Cuiyun Mountain. During the event, rich interactive sessions were also arranged, allowing guests to enjoy the specially crafted "Galaxy Tasting" afternoon tea amid the soothing melodies of a string quartet, and to explore the fun dry ski equipment in the interactive experience zone, where thrilling sensations brought the charm and allure of the galaxy to life..
Customized delicious afternoon tea from the Galaxy.
Delightful and joyful string quartet music.
International exchange, discussing the Galaxy together.
The agenda of this launch event was tightly and orderly arranged. At the event, representatives from the Chongli District Government, Hebei Tourism Investment Group, the Italian Embassy, Italy’s Galaxy Ski Resort, and the Beijing and Zhangjiakou Ski Associations, among others, jointly congratulatedCuiyun Mountain · Galaxy Ski Resort on joining the Chongli snow circle, offering insights and strategies, and eachdelivered visionary and insightful speeches.
Cao Jianwei, Deputy District Chief of Chongli District
Cuiyun Mountain· Leaders from Galaxy Ski Resort alsoelaborated comprehensively on various aspects including policy positioning, leveraging the Olympic Winter Games, industrial layout, ski resort planning, and construction.They highlighted the innate unique qualities and inherent advantages of Cuiyun Mountain · Galaxy Ski Resort.
Cuiyun Mountain· Fabio, General Manager of Galaxy Ski Resort
shared with the attending guests their collective outlook onCuiyun Mountain·Galaxy Ski Resort’s market opportunities in the promising future of winter sports, as well as its significant role in advancing the industrialization of winter sports.
The attending guests listened attentively
A gathering of industry leaders, all eyes on Galaxy
It is worth mentioning that Cuiyun Mountain·Galaxy Ski Resort, as the youngest and most dynamic ski resort in the Chongli winter sports scene, has attracted widespread attention since its debut. At the event, it not only forged strategic partnerships with nine renowned domestic and international institutions, but also brought together a host of industry bigwigs and cross-sector players, including industry experts, cross-industry elites, opinion leaders, seasoned skiers, live-streaming influencers, and student representatives from prestigious universities.
IncludingItaly’s Galaxy Ski Resort, Yongle Sports,goskiand Ski Tribe among the signing partners
At the end of the event, a “Galaxy Talk” face-to-face salon themed “How Galaxy Ski Resort is Cultivating the Domestic Mass Ski Market” brought the atmosphere to a climax. Guests shared their insights, expressing that amid the overwhelming trend of mass ski market growth, the galaxy-themedapproach and brand ecosystem model introduced by Cuiyun Mountain · Galaxy Ski Resort represent a distinctive and independent path — a truly remarkable beginning. Especially during discussions on topics such as the widespread application of skiing technology, enhanced experiences for female skiers, and the rapid rise of the university skiing market, there was strong resonance among the audience.IPand the rapid emergence of the university skiing market sparked collective resonance.
The “Galaxy Talk” face-to-face salon featured lively exchanges
As the discussion deepened, attending media also posed a series of more in-depth questionsranging from the origins of Galaxy Ski Resort and its differentiated breakout strategy to broader topics such as local development support in the Chongli area, market regulation, and the process of industrial transformation. The interaction remained frequent throughout, drawing an exceptionally enthusiastic response. Off-site audiences also listened to the guests’ insightful remarks via a live stream on Douyu.
On-site media engaged in extensive interaction
Many attendees also took to WeChaton the scrollingdisplay screens to share their hopes and blessings forCuiyun Mountain · Galaxy Ski Resort. To express gratitude for the guests’ enthusiasm and expectations, the organizers also provided a wide range of practical and diverse winter sports gifts.As the winning names were announced on the electronic screen, the venue erupted in waves of excitement time and again.
Drawing awards via WeChat wall posts
The special Galaxy Award was born to everyone’s delight
Guests enthusiastically congratulated the launch of Galaxy Ski Resort
The short afternoon drew to a perfect close amid such a thrilling and emotionally charged journey. The beautiful and captivating name “Galaxy” left a deep impression on all attendees and also broughtthe most anticipated expectations for the upcoming opening of Chuiyun Mountain · Galaxy Ski Resort.
Guests gathered for a group photo to celebrate the upcoming opening of Chuiyun Mountain · Galaxy Ski Resort
With2022the Winter Olympics approaching, Chuiyun Mountain · Galaxy Ski Resort will inject new elements and vitality into Chongli and even the entire snow and ice industry through its unique model. It will stride forward into a new historical development opportunity and make its own resounding galactic voice heard. Chuiyun Mountain · Galaxy Ski Resort—this winter,12we look forward to seeing you here in [month missing, retain as is] !
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