The Tengchong International Marathon is about to kick off, with 361° helping runners achieve extraordinary feats.

On November 18, the 2017 Tengchong International Marathon will officially commence. This marks the second consecutive year that 361°, a leading Chinese sports brand, serves as the Diamond Partner of the Tengchong International Marathon. Committed to delivering a more professional and higher-level racing experience for running enthusiasts, this year’s Tengchong Marathon has undergone a comprehensive upgrade, featuring a full marathon, half marathon, 10-kilometer road race, 6-kilometer fun run, and a 1-kilometer family run. As the official partner of the Tengchong Marathon, 361° will fully support participants in enhancing their performance during the race. In addition to offering a wide range of professional running technical support, the brand has also upgraded its services in athlete care and physiotherapy interactions, enabling more running enthusiasts to fully enjoy the joy of the sport.

Image: 361° becomes the Diamond Partner of the 2017 Tengchong International Marathon

 

Located in the southwestern part of Yunnan Province, Tengchong County is the only region on the Chinese mainland where volcanoes and geothermal features coexist. Its spectacular volcanoes, barrier lakes, Beihai Wetlands, and hot spring underground rivers create a series of geological wonders, earning Tengchong the title of "the First City on the Far Frontier." The Tengchong International Marathon will pass through four major scenic spots: the Heshun Scenic Area, Rehai Scenic Area, Volcano Park, and Ginkgo Village, allowing runners to enjoy the breathtaking autumn scenery of Tengchong while competing. It is worth mentioning that due to its location on the historic transportation route between China and West Asia/Southeast Asia, Tengchong was once a major battlefield for the China-Myanmar-India Expeditionary Force during World War II, making the Tengchong International Marathon a truly "Expedition Race." Encouraging all runners to give their all and, in this rare high-altitude long-distance running challenge, stay true to their original aspirations and fully unleash their passion for running — continuously challenging and achieving their goals — this is the very essence of marathon running, aligning perfectly with 361°'s belief that “with passion comes the extraordinary.” In recent years, 361° has been actively involved in the professional running field, participating in numerous international marathons and gold-label marathon events, aiming to share its brand message of “with passion comes the extraordinary” with more running enthusiasts. The brand seeks to inspire more people to experience the competitive thrill and charm of running, and through their passion, discover their own extraordinariness.

 

Image: Highlights from the 2016 Tengchong International Marathon

Image: With its stunning scenery, the 2016 Tengchong International Marathon was hailed as the “Most Beautiful Race Course”

Image: 361° running ambassador Li Wenjie participating in the 2016 Tengchong International Marathon

 

On the day of the Tengchong Marathon, November 18, 361° will create a series of customized exciting activities and “extraordinary” experiences throughout the event. From providing professional warm-up guidance, “Passion” nutrition meals, and professional running gear before the race, to setting up 361° energy supply stations, professional cheer packages, and pacing coaches during the race, and offering muscle stretching recovery guidance and professional physiotherapy services after the race — 361° provides participants with the most professional equipment support and high-quality racing experience in every aspect. This helps running enthusiasts realize their marathon dreams while achieving a better, more extraordinary version of themselves through the joy of running. To enhance the fun and interactivity of the Tengchong Marathon, runners who complete designated tasks at specified times and locations will also have the chance to earn an “Extraordinary Medal” and participate in a lucky draw to win the “perfect partner” for extraordinary running — the 361° Energizer Speed professional running shoes.

Image: 361° Energizer Speed professional running shoes

 

To help marathon participants engage in running in a more scientific and professional manner, on November 11 and 15, 361° will organize the 361° Brave & Extraordinary Training Camp in Kunming and Tengchong. Professional running coaches, nutritionists, pacers, and 361° running ambassador Guan Siyang will be on-site to share expert knowledge and competition tips. Because of passion, dreams are achieved, and extraordinariness begins. Stay tuned for more exciting challenges and achievements. See you in Tengchong on November 18!