Convenience stores now have sausage buns too！Taiwan’s top 3 most loved steamed buns feature a new grilled pork bun

By / Scenic Spots Family compiled report
 
 
Steamed buns are considered a national favorite. To make it easier for consumers to enjoy hot steamed buns anytime, anywhere, 7-ELEVEN has set a new precedent among convenience stores nationwide by launching the first microwaveable meat bun—“Grilled Pork Bun.” The production process and packaging have been meticulously designed, highlighting that it is not frozen but freshly refrigerated at 4°C (same as salads and rice dishes), and is now officially on sale. It’s convenient as it can be heated and eaten right away！

The newly launched “Grilled Pork Bun” took over half a year and multiple discussions with chefs to adjust the dough to the optimal microwaveable formula ratio, resulting in a chewy yet non-sticky texture. The packaging is also ingeniously designed, using an inner box with a microwave venting bag to ensure the bun is evenly heated. In terms of flavor, it features the “grilled meat” taste favored by young people, with fillings made from directly grilled pork and charcoal-roasted to create a successful first microwaveable meat bun for convenience stores.

7-ELEVEN stated that since launching the steamed bun machine in 1991 (Republic of China 80), it has been a bestseller for 28 years. To allow more people to enjoy the deliciousness of steamed buns, they have specially introduced a new microwaveable production process, extending the sales front to all 7-ELEVEN stores nationwide. With both “microwaveable buns” and “steamed bun machines” as dual sales models, there are nearly ten varieties in total, offering consumers more diverse choices.

7-ELEVEN found that Taiwan’s top 3 most loved steamed bun flavors are, in order: Fresh Meat Bun, Fresh Bamboo Shoot Meat Bun, and Hong Kong-style Char Siu Bun. These are all classic flavors that have been bestsellers for over 20 years, with peak sales during breakfast and brunch hours. Sales have been growing year by year, with over 7 million buns sold annually, creating an alternative “little golden bun” business opportunity for convenience stores.

In addition to steamed buns, 7-ELEVEN has also launched the so-called “Taiwanese hamburger”—the “Sausage Gua Bao.” Using Uni-President garlic-flavored sausage