Sing the Heavenly Charm of Fujian Like You: Showcasing the Fresh Beauty of Fujian

“Spring rain falls,The Min River, banyan trees, ancient lanes, and mansions form a painting, greenery fills the branches, and after the rain, the sunset glow reflects on daffodils...” On December 14–15, Sun Li, president of the Fujian Provincial Song and Dance Theatre, and the well-known domestic vocal group “Meisheng Siji” (Four Seasons of Bel Canto) passionately performed the ethereal song “Fujian Like You” at the “Fresh Fujian” (Beijing) Tourism Concert & Tourism Promotion Event and the launch ceremony of the Tourism Influencers Alliance, respectively, showcasing the charm of “Fresh Fujian” and bringing the events to a climax.

In recent years, the Fujian Provincial Party Committee and Provincial Government have placed great emphasis on the development of the tourism industry, positioning it as an emerging leading industry to cultivate. The entire province has been fully committed to building a comprehensive eco-tourism destination and striving to promotethe “Fresh Fujian” brand. Earlier this year, Yu Weiguo, Secretary of the Fujian Provincial Party Committee, presided over a special meeting of the provincial government, proposing to align with tourism trends such as mass consumption, quality-driven demand, international competition, all-region development, and industrial modernization. By adopting the concepts and approaches of supply-side structural reform to accelerate the development of tourism, the focus is on highlighting all-region eco-tourism and precision tourism marketing, expanding full-factor and full-industry-chain marketing, amplifying the “Fresh Fujian” brand effect, and striving to achieve increased tourist volume, longer stays, and higher tourism spending.

To achieve this goal, Fujian’s tourism sector continues to innovate its marketing methods, actively integrating traditional media with new media to build an online-offline promotional matrix, employing multi-channel, comprehensive, and all-media precision marketing strategies. Leveraging platforms like WeChat and Weibo, through“internet celebrities,” influencers, experts, and humor writers to tell the story of Fujian tourism, sing the “Fresh Fujian” songs, and make Fujian tourism more dynamic, stylish, and captivating.

It is understood that asa “Fresh Fujian” tourism song, “Fujian Like You” was composed with lyrics written by lyricist Zou Youkai and music by composer Jiang Zhou. With its fresh melody and simple lyrics, the song paints a beautiful picture of Fujian’s mountains and seas. The melody is refreshing and melodious, while the lyrics encompass major scenic spots and cultural elements of Fujian, including the Three Lanes and Seven Alleys, tulou (earthen buildings), tea, and danxia landforms—making listeners eager to visit Fujian.

Since the beginning of this year, the song “Fujian Like You” has been performed at various domestic and international tourism promotion events hosted by the Fujian Provincial Tourism Development Commission, receiving widespread acclaim and adding a highlight to the promotion ofthe “Fresh Fujian” tourism resources.