Giant gashapon machine pop-up photo wall & old-fashioned mooncake gift box discounts

By / Scenic Spots Family compiled report

In Taiwan, the century-old brand "Jiuzhennan," dedicated to promoting traditional Chinese pastry culture for 130 years, has launched newly designed Mid-Autumn gift boxes. With minimalist designs and eye-catching colors, they bring a refreshing sense of surprise. This time, they are also making their first tour at SOGO Department Store Taipei Zhongxiao Branch and Kaohsiung Branch, setting up a "Moonlit Summer Slow Food Light" pop-up gashapon machine.

Extending the brand’s bright color scheme for this season, a dreamy and photogenic wall has been created to let consumers gather friends under the romantic lights, savor Jiuzhennan’s star pastries, and create exclusive memories together. The gashapon also contains various discounts—perfect for trying your luck on the weekend.　

As a leading brand in the Chinese pastry industry, Jiuzhennan constantly breaks traditional thinking in pastry-making, allowing people to enjoy a guilt-free culinary experience during the Mid-Autumn family reunions. To better meet modern dietary preferences for low-calorie options, this year they have introduced small, adorable one-liang (50g) mini mooncakes, with only 150 calories each. Their dainty size makes them deliciously guilt-free.　

Jiuzhennan’s "Cantonese-style mini mooncakes" use a time-honored recipe to simmer syrup with pineapple, dark plum, hawthorn, lemon, malt, sugar, and water over low heat, precisely controlling the sweetness. The crust is made by blending old dough with fresh dough, with a subtle hint of peanut oil aroma—a unique taste exclusive to the century-old pastry shop Jiuzhennan. The fillings feature three of the most popular flavors: lotus seed with pine nuts, black bean paste, and date paste with walnuts, resulting in thin crusts, generous fillings, and rich aromas.　

Following this year’s fashion trends, Jiuzhennan has also launched the season’s most stylish eco-friendly shopping bag—the "Colorful Moonlight Dance Tote." Made from the hottest transparent rainbow film material, with a fashionable design, waterproof material, and a mesmerizing iridescent translucence, it is now available for an additional NT$299 with the purchase of any Mid-Autumn gift box at any Jiuzhennan location across Taiwan. Limited to 1,200 pieces only.