2018Year Beijing Time1Month24Day, Lunar New Year's Laba Festival,ISPOthe Beijing Outdoor Exhibition commenced at the China National Convention Center. As the first rays of sunlight slipped through the gaps, rows of outdoor enthusiasts were already waiting outside the venue. This year,ISPOoutside the venue, the scene looked different, as the queuing crowd was unanimously captivated by such a massive billboard:
At this exhibition,Fenix ECOthe series of headlamps presented a unified style and attractive product design, forming a unique highlight. Coupled with the endorsement of the world-renowned100Ultramarathon in the United States, it was the icing on the cake, causing everyone passing by to stop and look.
On the first day of the exhibition,Fenixauthorization plaques were simultaneously awarded to Peak Outdoor Sports School, Chengdu Leading Climb Outdoor Sports School, and Chuanzang Team, announcing the official establishment of the “FenixOutdoor Lighting Product Creative & Experience Center.”
From the date of authorization, Peak Outdoor Sports School, Chengdu Leading Climb Outdoor Sports School, and Chuanzang Team will be able to obtainFenixthe latest products most quickly, and participants in activities organized by these three groups will have the opportunity to experienceFenix’s new offerings. The feedback and suggestions after the experienceFenixwill serve as references, using firsthand feedback as the foundation to drive product improvement and innovation.
Peak Outdoor Sports School
Founded by renowned climber and mountain guide Sun Bin, Peak Outdoor Sports School adheres to“Safer
& Faster”’s outdoor philosophy, and has successively helped many outdoor participants gain a correct understanding of the outdoors and engage in outdoor activities healthily. Committed to researching, designing, and providing high-quality outdoor training with public welfare attributes, the school has launched a series of public welfare training programs with support from all sectors of society, such as Indigenous Guide Training, Outdoor Leader Training, University Outdoor Club Training, and Youth Outdoor Education Courses.
Peak Outdoor Sports School Principal Sun Bin Speaks
Principal Sun Bin stated that this year marks the fifth year of collaboration between Peak andFenix. Over these five years,Fenixhas accompanied the growth of Peak Outdoor Sports School. Our collaborative public welfare leader project has consistently promoted healthy outdoor values,Fenix’s products are safe and reliable, perfectly aligning with the philosophy that Peak conveys in outdoor activities. In the future, Peak is willing to join hands withFenixto lead everyone to explore a more exciting outdoor life.
Chengdu Leading Climb Outdoor Sports School
The school is headed by renowned American mountaineer Zen Shan (Jon Otto), and has also invited climbing elites from both China and abroad to serve as instructors and guides. Their rich climbing experience and excellent training capabilities are the school’s strongest assets.
Leading Climb is committed to promoting the concept of safe mountaineering, striving to provide comprehensive safety-oriented mountaineering training courses for students of varying abilities and age groups. The course design is based on China’s mountaineering environment and tailored to the needs of Chinese outdoor enthusiasts, focusing on nurturing climbers with independent and autonomous mountaineering thinking. At the same time, inKAILASWith the support of [brand name], the school invited elite climbers from both China and abroad to serve as instructors and guides, adopting a unique Western teaching method to provide hands-on experience.,Through practical learning, students not only enhanced their mountaineering knowledge and judgment but also improved their independent climbing abilities.
Chengdu Lingpan Outdoor Sports Principal Zeng Shan gave a speech.
Principal Zeng Shan stated that safe mountaineering is the most important principle of Lingpan. During his guiding experiences, even in the boundless darkness of night, he never feels panicked because he knowsFenixwill always be with him, bringing light to the team. He has climbed numerous peaks withFenixproducts, including some unclimbed summits. He said that climbing brings him joy, while the equipment provides a sense of safety and comfort. In the future, Lingpan will continue to collaborate withFenixto lead everyone to enjoy even more breathtaking outdoor landscapes.
Chuanzang Team
The Sichuan-Tibet High Mountain Guide & Support Team (abbreviated as“Chuanzang Team”) was founded in [year] by Mr. Su La Wang Ping. Originally named2003San’ao Snow Mountain Support Team“, it is a professional high-altitude support team under the Aba Prefecture Mountaineering Association in Sichuan. After [number] years of development, it has become one of China’s top commercial service companies specializing in organizing high-altitude professional mountain climbing expeditions and extraordinary outdoor travel experiences. It is committed to providing mountaineering enthusiasts with the safest climbing guarantees and the most comprehensive climbing and travel services, helping everyone realize their dream of reaching the summit.”It is a professional high-altitude support team under the Sichuan Aba Prefecture Mountaineering Association.14After years of development, it has become one of the top commercial service companies in China that organizes high-altitude professional mountain climbing expeditions and extraordinary outdoor travel experiences. It is dedicated to providing mountaineering enthusiasts with the safest climbing guarantees and the most comprehensive climbing and travel services in the industry, helping everyone realize their dream of reaching the summit.
Chuanzang Team’s Su La Wang Ping receives an award plaque.
Captain Su La stated: Today, the Chuanzang Team has officially confirmed a partnership withFenix, and we are very honored to become one of theFenixOutdoor Lighting Product Creative & Experience Centers. The Chuanzang Team’s [number] guides and staff members will certainly carefully experience60products and look forward to creating a safer outdoor life together withFenix.FenixLet’s create a safer outdoor life together.
FenixPresident Cen Chaofan gave a speech.
FenixPresident Cen Chaofan also expressed in the end his hope to work with these three organizations to create safer and more reliable nighttime outdoor sports lighting solutions, enabling outdoor sports enthusiasts to better experience the exciting side of nighttime adventures.