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Huge Spring Festival couplets and lanterns make for amazing photoshoots—four exotic Chinatown-themed scenes!

Published: 2026-09-25 👁 101 views
Last updated 2026-09-25 — The "Hwatai Chinatown" Spring Festival event at GLORIA OUTLETS Hwatai Premium Outlets officially kicks off on January 17th for a 44-day run, featuring festive decorations, giant couplets, and...

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GLORIA OUTLETS Hwatai Premium Outlets' Spring Festival event, "Hwatai Chinatown," officially opens on January 17th for a 44-day period. The four exotic-themed squares are adorned with festive decorations, giant couplets, and colorful hanging lanterns. There's also an authentic Chinatown-style New Year parade, and over 285 brands in the area are offering discounts starting from as low as 20% off.

The Hwatai Premium Outlets' Spring Festival event kicks off with a bang on January 17th—don’t miss these must-visit hotspots for an authentic Chinatown New Year stroll.

This year, Hwatai Premium Outlets centers its celebration around the theme “Prosperity in the Year of the Rat—Celebrate the New Year with a Golden Rat Stroll.” The first square transforms into New York’s Chinatown, where a giant gold ingot and golden lanterns surround a pink Statue of Liberty wearing a Chinese God of Wealth hat and holding red envelopes. In front of the pink Eiffel Tower at the second plaza, golden lanterns hang above a vibrant floral display.

Hwatai Premium Outlets is decked out in dazzling lights and festive décor.

At the Roman Plaza in Phase II, the concept “Golden Rats Celebrate Spring, Silver Rats Bring Wealth” comes to life, with adorable golden rats leaping onto a 3D “Spring” character in the fountain, accompanied by bursts of colorful water displays. The third plaza features not only a giant firecracker maze but also a double-decker British bus covered in New Year greetings. The Big Ben replica is accented with red and gold lanterns, creating a lively, East-meets-West festive atmosphere.

Thousands of lanterns hang throughout Hwatai Premium Outlets, creating a dazzling sea of lights that highlights the vibrant fusion of Eastern and Western festive vibes.

Additionally, seven 3-meter-tall giant couplets are set up along Avenues 1 to 7. Take a photo with any two of the auspicious characters—“迎 (Welcome), 春 (Spring), 纳 (Receive), 福 (Blessing), 喜 (Joy), 臨 (Arrive), 門 (Door)”—and upload it to redeem a daily limited-edition lucky cookie.

Snap a selfie with any two giant couplet characters and get a blessed lucky cookie.

From the first to the fifth day of the Lunar New Year, starting at 2 PM each day, the “Hwatai Chinatown · New Year Parade” will be held in the park. A 6-meter-long golden dragon will weave through the outlets, alongside spectacular lion dance performances and the God of Wealth handing out 900 limited-edition “lucky money” packets and candy each day.

The Hwatai Chinatown New Year Parade runs from the first to the fifth day of the Lunar New Year.

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