As the dominant global leader in ski wax and ski base repair tools, what has enabled SWIX to achieve such a high global market position?
During the World Cup events in Europe, SWIX ski wax held a 70% market share, and its ski poles were used by 67% of all gold medalists in cross-country skiing and Nordic combined. These valuable interactions have enabled us not only to sell products but also to provide indispensable technical support to athletes and enthusiasts alike.
Which events and sports teams in China does SWIX currently sponsor, and what impact has that had?
We sponsor the national team, alpine team, top snowboard halfpipe athletes, the Bayi Snow Mountain Sports Brigade, university students nationwide, various colleges and universities, and the Vasaloppet race, among others. For professional teams, we mainly provide track marking line services, helping more coaches make clearer and more informed choices of ski wax before races.
What are SWIX’s marketing plans for the 2017–2018 ski season?
The main initiatives include public waxing training events in the Beijing market and waxing training for ski teams at major universities, enabling more skiers to use ski wax more effectively, gain a deeper understanding of ski base maintenance, and learn how to leverage ski wax for base protection during competitions—factors that are crucial for improving performance.
With the growing number of skiers in China, what development strategies does SWIX have for the future?
SWIX will continue to provide ongoing waxing expertise training for both the general public and professional teams, allowing more people to experience the joy of skiing.