Big Americano for just 1 yuan on the first workday after the holiday！Key highlights of three major convenience store coffee promotions during the Spring Festival

By / Scenic Spots Home compiled report
 
In 2020, many convenience stores launched special promotions for the Year of the Rat, featuring new coffee packaging designs and discounts. These offers not only celebrate the festive season and provide red envelope benefits but also greet the tough first workday back with the invigorating aroma of coffee to boost energy.
 
Hi-Life (FamilyMart)Hi-Life
Besides introducing the Spring Festival limited-edition “Spring Blossoms” coffee cup sleeves, Hi-Life offered a 50% discount on the second cup for all freshly brewed coffee items before February 11. Customers who purchased transportation, movie, or leisure travel tickets via the Life-ET kiosk in-store before February 11 could enjoy a specified soy milk item for 15 yuan or get the second item of the same coffee product for just 1 yuan.

From January 22 to January 29, Hi-Life’s cloud supermarket app offered a 52% discount when buying 95 cups of large (hot or iced) Americanos, medium hot Americanos, medium hot cappuccinos, or large hot cappuccinos. Additionally, starting at 6 AM on the sixth day of the Lunar New Year (January 30), the first workday back, all nationwide stores launched the “New Beginnings for 1 Yuan” promotion: a large hot Americano for just 1 yuan, with a limit of 100 cups per store.

Rakuten Market Hi-Life Pickup Stores also offered a free gift coupon for a 20-yuan series of Guang Quan soy milk from February 11, provided customers made one purchase and redeemed all items within the deadline. Those spending over 300 yuan and redeeming all items in time additionally received one medium latte for free.

7-ELEVEN
CITY CAFE has launched an extremely festive “Golden Rat Year Happy Coffee Design Cup,” featuring cute mice paired with a golden cup design to celebrate a prosperous 2020 Golden Rat Year. Customers who purchase CITY CAFE can get it for free. In addition, CITY TEA fresh teas are offering a “Buy 3 Get 1 Free” promotion on all items from now until January 28 (4th day of the Lunar New Year).

7-ELEVEN, starting from the first day of the Spring Festival holiday on January 23, offered a 59-yuan add-on purchase of the “Hello Kitty Golden Rat Year Limited Edition Multi-Purpose Bag” (5 designs) for purchases over 199 yuan. OPEN Xiajiang also launched Year of the Rat limited-edition items such as the “OPEN！Rat’s Fortune Zodiac Doll,” “OPEN！Rat’s Fortune Gold Foil Red Envelope,” the must-buy for prayers and wealth “OPEN！Reunion Trio Peanut & Rice Crackers,” and the walking tour souvenir “OPEN！Happy Bucket.”

Additionally, through the ibon digital service platform, in collaboration with the OPEN！family, popular Sanrio characters, Kanako’s little animals, and Shin Kamen characters—the four top character designs—40 limited-edition, customizable New Year greeting cards and red envelopes for the Year of the Rat were launched.