(Introduction: Focusing on the supply chain cloud of the outdoor apparel industry, building a high-quality online and offline interactive platform)
[China “CHAIN” Made]’s concept is to facilitate intelligent connections across all segments of the upstream supply chain (SUPPLY
CHAIN), showcasing the mature supply chain integration capabilities of China’s outdoor industry.
Background: In recent years, the domestic apparel manufacturing industry has paid increasing attention to “ODMsmart manufacturing,” with particular focus on the “custom clothing” and “light customization” directions. This has led to higher demands on the upstream industry for better quality and greater efficiency, making the intelligent linking of supply chain segments an effective and immediate solution. On the other hand (thinking in reverse), the core of today’s popular “new retail” is product and service, and product competitiveness largely depends on early-stage R&D capabilities, which further necessitates integrated supply chain efforts.
Outdoor gear, with its professional functionality, outstanding performance, and specialized sub-categories, has consistently held a leading position in the apparel manufacturing sector, thanks to the strong support of the outdoor industry supply chain.Moreover,in recent years, the “Athletic” style has maintained ongoing popularity in the fashion world, leading to increased market acceptance and demand for functional products, making the supply chain advantages of the outdoor industry even more prominent at this time.
China “CHAIN” Made —— Focusing on the integration capability of the functional product supply chain
[China “CHAIN” Made —— A Strategic Thematic Event on the Outdoor Industry Supply Chain] refers to the first-ever initiative that integrates China’s highest-quality upstream supply chain resources in the outdoor industry, creating a thematic event specifically focused on the functional product supply chain.The objective of the event is to highlight the strengths of enterprises in the outdoor industry with supply chain integration capabilities, introduce successful cases from the apparel or major sports industries, establish a platform for functional products, in order to make the advantages of China’s outdoor industry functional products better known to consumers and attract more attention from the sports and fashion sectors; enabling upstream enterprises to join forces, engage directly with brands, and provide integrated product solutions for all parties, enriching brand product lines and reducing brand R&D and manufacturing costs.
In terms of the exhibition’s resource advantages: The Asia Outdoor Expo has a well-established upstream enterprise exhibition area, and for many years has been committed to creating dedicated zones for fabrics and accessories, gathering70+fabric and accessory companies,3000+OEMprofessional visitors, and engaging frequently with renowned designers and studios, all while directly facing300+apparel brand exhibitors.
China “CHAIN” Made ——BEnd-+Cto-end connectivity, online and offline communication
The content of the first China “CHAIN” Made thematic event will cover both online and offline channels, spanning before, during, and after the exhibition.
Online (pre-show):The initial selection will use an online mechanism, with the Asia Outdoor Expo invitingexpert judges (including apparel industry experts, professional buyers, brand product, R&D, and procurement departments, etc.)Select the institutions to be evaluated through online voting by the audience, and the institution with the highest votes for "Best Supply Chain Integration" will enjoy a prime display position and a special in the [China "CHAIN" Made Boutique Exhibition Area].
China "CHAIN”" Made Online Voting
? Participants: Design studios, independent designers,ODM,OEM, raw materials, fabrics and accessories, and other enterprises, institutions, and individuals with supply chain integration capabilities;
Offline (during the exhibition period): [China "CHAIN" Made
Boutique Exhibition Area] will not only showcase the most cutting-edge and latest technology materials, fabrics, accessories, and components, but also provide a comprehensive understanding of the supply chain integration status of each participating institution by displaying the works from the online voting. The exhibition site will inviteBB2BCend consumers to participate in the second round of offline "Public Strict Selection" activities, extending the event’s popularity and the exposure of award-winning institutions well beyond the exhibition.
China "CHAIN”" Made Boutique Exhibition Area
? Participants: Fabrics, accessories, materials, components, and other
Meanwhile, the China "CHAIN" Made event will also set up a presentation area at the exhibition site, creating a face-to-face communication platform for upstream and downstream players in the industry chain. The organizers of the Asia Outdoor Trade Show will extend targeted invitations to brand product, R&D, and procurement departments to provide brands with one-stop supply chain solutions.
China "CHAIN" Made – Special Industry High-End Forum Discussions
This edition of theCOAOutdoor Industry Summit Forum will specifically include topics related to the supply chain, discussing successful experiences in garment manufacturing, optimized cooperation between brands and suppliers, supply chain strategies for the outdoor industry, and addressing pressures within the upstream industrial chain, delivering proven experience and new talent for strategic supply chain solutions in the outdoor sector.
Event inquiries:CeciliaWang
T:025-86891507
E:cecilia@nfexpo.com
Exhibition participation inquiries:EdnaFu
T:025-86891147
E:ednafu@nfexpo.com
Service account WeChat link:
https://mp.weixin.qq.com/s/0HKODVsNeN993Z_ekIGghA