Starbucks introduces oat milk: A trendy European and American upgrade to customization options

By / Scenic Spots Family compiled report
 
Starbucks has introduced "oat milk," a trending topic in the European and American specialty coffee industry, giving customers a new option for customizing their coffee. By paying an extra NT$20, customers can upgrade any milk-based drink to oat milk, enhancing it with a rich aroma and creamy texture.

This time, Starbucks has introduced the trendy oat milk from the European and American coffee scene and launched the "Oat Caramel Macchiato" and "Oat Coffee Berry Latte." The fresh, grainy aroma of oat milk enhances the richness of the drinks and highlights the layered flavors of the coffee. Its smooth texture makes the taste even more velvety, allowing customers to immerse themselves in the delightful autumn vibe.

Oat milk has created a craze in the European and American coffee scene due to its plant-based nature, non-GMO, and low-allergen qualities, along with its creamy texture and rich body, making it highly compatible with coffee. Starbucks hopes that introducing oat milk will offer customers across Taiwan more diverse choices.

Currently, Starbucks’ beverage customization options include: espresso, milk, soy milk, flavored syrups, drizzles, whipped cream, and now oat milk. With these additions, the variety of coffee drinks has reached over 20,000 combinations, offering diverse choices so customers can find their own unique coffee flavor at Starbucks.

Starbucks has also reinterpreted the popular Caramel Macchiato using oat milk, creating a multi-layered drink with a grainy aroma. Meanwhile, the Oat Coffee Berry Latte features a rich fruity and honey flavor, combined with the thick texture of oat milk to deliver a mellow and distinctive taste.
 
[Info]
Celebrating International Coffee Day:
1. Starbucks Rewards Friend Sharing Day (October 1–2): During the event period, from 11:00 to 20:00 daily, members who purchase two identical drinks (same size, flavor, and temperature) will get one drink complimentary from Starbucks.
2. Coffee Day (October 2, 9, 16, 23): On these days, purchases of coffee beans and coffee equipment are eligible for a 15% discount.
3. Makeup Workday Friend Sharing Day (October 5): On this day, from 11:00 to 20:00, purchase two identical drinks (same size, flavor, and temperature) and get one complimentary from Starbucks.
 
Starbucks Rewards Exclusive Member Activities:
Promote Oat Milk Bonus Stars (September 25–30): During the event period, members who customize any milk-based drink by upgrading to oat milk for an additional NT$20 will receive 2 bonus stars.

 

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