"Embrace" the New Era of Digitalization | ISPO SHANGHAI Digitalization Summit

ISPO Shanghai The Digitalization Summit is an innovative fusion of conference and exhibition, providing a platform to coordinate business opportunities for retailers and brands during digital transformation.

Digitalization SummitA one-day event (July 5, 2018), with up to 200 participants, 20 leading exhibitors, and over 10 industry leaders delivering speeches; this will be a platform for networking, negotiation, and collaboration among professionals.

Through the Digitalization Summit, we aim to provide a detailed showcase of the application of digitalization across the industry value chain, including key aspects such as distribution, production, procurement, marketing, retail, and creativity. The entire event will be covered by 24/7 news reporting on the official ISPO website, building bridges for connections nationwide and globally.

Highlights of the Forum:

Alibaba Tmall (Head of New Retail), Nike (Supply Chain Director), Peak (Design and R&D Director), under the moderation of the ISPO host, will elaborate and discuss“Innovation and Challenges for Sports Brands in China’s New Retail Market”.

Toread (Vice President of Group Brand Center), CORA (President), and other renowned outdoor brands, under the moderation of the Secretary-General of the European Outdoor Group (EOG), will jointlyexplore how outdoor brands can leverage digitalization to drive performance growth.

Anta (Director of Brand Management Center), Under Armour (IT Director), and Cainiao Network (General Manager) will discuss togetherhow to use digital technology to create new brand appeal.

This star-studded forum will lead the development of the future era, offering you completely new perspectives. If you want to experience their insights, join us now,scan the QR code below to register.

* Schedule:

*** Simultaneous interpretation services are provided at the forum, we look forward to your visit ***

* Speakers:

Head of New Retail at Alibaba Tmall

Marketing Director of FC Schalke 04 (Germany) | Alexander Jobst

Supply Chain Director at Nike | Chris

Design and R&D Director at Peak | Cui Yaguang

Founder & Marketing & PR Director at Foursource | Louise Amélie Leuchtenberger

Vice President of Toread Group Brand Center | Cai Yingyuan

Director of Brand Management Center at Anta | Duan Xu

IT Director at Under Armour | Shi Haitao

General Manager of Cainiao Network

President of CORA | Zeng Weigang

* Introduction to Some Guests:

Director of Peak Sports R&D Center

Cui Yaguang entered the sports goods industry in 2000, founded Beijing Jurou Art Design Company, and has served multiple well-known domestic and international sportswear brands, providing design and R&D services for their athletic footwear and apparel products. In 2008, he joined Peak Sports and has been serving as Director of the Beijing Product R&D Center to this day.

Director of Peak Sports R&D Center

Cui Yaguang entered the sports goods industry in 2000, founded Beijing Jurou Art Design Company, and has served multiple well-known domestic and international sportswear brands, providing design and R&D services for their athletic footwear and apparel products. In 2008, he joined Peak Sports and has been serving as Director of the Beijing Product R&D Center to this day.

President of CORA

Zeng Weigang is currently President of CORA. In 2005, he established the “Outdoor Retail Industry Association.” In 2007, CORA transitioned to corporate operations, representing international outdoor brands such as Patagonia, Gregory, KEEN, BCA, and Restube. Prior to entering the outdoor industry in 2003, Zeng Weigang worked in the internet sector at companies including DoubleClick in the U.S. and Qixian Communications in Canada. He holds a Bachelor’s degree in Engineering Science from the University of Toronto, Canada.

Assistant Director of the Brand Management Center, Anta Sports Products Group Co., Ltd.

Duan Xu is the Assistant Director of the Brand Management Center at Anta Sports Products Group Co., Ltd. and heads Anta's digital marketing. With over a decade of experience in sports media, he has an in-depth understanding of sports digital media and its audiences.

* Host:

Secretary-General of the European Outdoor Group (EOG) | Mark Held

Founder of Jacob's Column | Zhu Gangqiang

For more face-to-face interaction and exchange, please join us atShanghai New International Expo Centre from July 5–7, 2018.

Online registration for ISPO Shanghai 2018 attendees is now officially open and fully available.Scan the QR code below to complete online pre-registration and get an instant ¥50 discount on your ticket. Plus, enjoy a chance to win pre-registration lucky prizes.