ISPO x Alibaba 1688 | O2O Synchronized Exhibition Welcomes the Golden Era of Online Merchants

Deeply rooted in China's sports industryISPO Shanghai 2018 Asia (Summer) Outdoor Sports & Fashion Expowill be held inJuly 5–7, 2018atShanghai New International Expo Centreand will grandly open. Meanwhile, the1688 online synchronized exhibitionin partnership with ISPO is also in full swing.

ISPO aims to provide buyers with more scenarios to connect with the internet, making matchmaking more convenient and efficient, and enabling more types of buyers to access traditional exhibitions. For their part, merchants on the 1688 platform gain more offline attention, allowing buyers to enjoy a more comprehensive experience by combining both online and offline channels. This collaboration greatly enhances the possibilities for addressing these goals.

The booming outdoor sports industry is entering a new phase of online commerce,

with digital management becoming unstoppable.

The sports and outdoor sector has become a hotspot for capital investment, and online merchant resources are now an area that businesses in this field are eager to tap into. Among numerous e-commerce platforms, 1688, a B2B e-commerce site, stands out and has become a promising platform for the growth of newly joined merchants.

Thanks to low initial investment and operational costs, along with the relatively loyal purchasing behavior of B2B clients, 1688 has become a new favorite in the e-commerce business. Last fiscal year, the platform’s transaction volume doubled, and markets such as cross-border trade have shown unstoppable momentum.Currently, 1688 is also one of the fastest ways for buyers to find new sourcing channels, with low search costs. The platform makes it easy to store and manage information about oneself and partner merchants online, and with a wealth of online tools and services—such as credit purchases—it has led to increasing buyer reliance on the platform.

This year, the platform is committed to enhancing the digital capabilities of B2B merchants, providing buyers with a richer range of products and more tailored procurement services.

Refined Merchant Experience Matching: The New O2O Era

The synchronized online-offline exhibition collaboration between ISPO and 1688 has opened up an optimized O2O model for procurement and wholesale.