ISPO SHANGHAI 2018Asia (Summer) Sports Goods and Fashion Exhibition7Month5officially kicked off in Shanghai. This year, Beijing Ruijilongfeng also presented its represented brands — AmericanMarmotand ItalianTrezeta— at the Shanghai International Expo Center. We interviewed Mr. Zhang Yong, the Marketing Manager of Beijing Ruijilongfeng, and invited him to provide some insights about the brands and their products.
Q: First, please introduce the full range of new products at this exhibition.
A: Sure, but before talking about the products, I’d like to briefly discuss the environmental philosophy that we’ve been emphasizing —Treadlight, which will continue to be promoted in depth in2019Spring/Summer. This isn’t just empty talk; it’s something that’s truly integrated throughout our product lines.Marmothas been striving to reduce its impact on the planet through various means, doing its part for the environment. Therefore, this philosophy is also consistently upheld in our new products. This includes ourMarmoteco-friendly waterproof products, as well as eco-friendlyEVODryT-shirts developed in collaboration withThread, an international environmentally friendly textile company — all of which reflect this philosophy.TAt this year’s exhibition,
’s new products are mainly highlighted in three major zones: urban casual wear, professional outdoor gear, and training series.Marmot: What are the characteristics of these product series?
QUrban casual wear features a design style that leans more towards the younger demographic, aligning with the lifestyle of contemporary city dwellers. Whether commuting to work or hanging out with friends after hours, this series provides a comfortable, pleasant, and relaxing experience.
The professional outdoor series takes into greater consideration the actual experience of serious outdoor enthusiasts in harsh and extreme environments, ensuring their safety in tough conditions and offering them more support and protection through equipment. It can be said that this series offers more comprehensive and evident functionality.MarmotThe training series is designed for those who focus on training or fitness. These products often feature stronger breathability and sweat-wicking functions, and compared to regular products, they have more targeted details in design to deliver a better experience for this group.
: Is the customer base for the professional outdoor series limited to professional outdoor players? Are casual or light outdoor enthusiasts suitable or attracted to these products?
: Actually, it’s not limited to any one category. We can say that
Q’s entire product line is not only for professional outdoor players — that’s beyond doubt. We’ve always advocated for people to step out of their homes and experience the charm of the outdoors, to get more people to love the outdoors and life. The products we launch aren’t just for those using them in harsh environments — after all, most of us live in cities.
ATake the much-talked-about “Magic Shirt,” for example. Do you think it’s only suitable for professional players? Not at all. While it’s true that more professional players know about it and understand its advantages, we can’t say that casual outdoor players can’t also enjoy its benefits. After all, its functionality speaks for itself, and that doesn’t change based on who you are. Isn’t there an old saying, “You can tell a horse by taking it out for a ride”? The quality of a product becomes clear through real experience. And I believe everyone can genuinely feel the difference when something is good.Marmot: Can you introduce the
brand? What are its highlights?
Qis an Italian outdoor footwear brand. Represented in China by Beijing Ruijilongfeng, we are fully responsible for its sales in the domestic market. This brand has a history of nearly 100 years, dating back as early asTrezetaThis brand? What are its highlights?
A:TrezetaIt’s an Italian outdoor footwear brand. Our company, Ruijilongfeng, is the sole domestic agent fully responsible for its sales in China. This brand has a history of nearly a hundred years, dating back to20century20. Its shoemaking craftsmanship is quite exquisite, and most of its products use high-qualityVibramsoles that are well-regarded in the industry. The product quality is also top-notch. Whether you're traveling or in daily life,Trezetait can bring everyone a great experience.
Trezetahas always paid close attention to and strives to meet the real needs of consumers. Comfort, lightness, protection, safety, quality, style, and cost-performance — these complex factors often form the reasons why consumers choose a particular product. But now, all you have to do is chooseTrezetato get all of the above. This is also one of the reasons whyTrezetahas been able to stand strong in the market for so many years. We also hope everyone will pay more attention toTrezeta, as good products deserve to be known by more people.