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The "Culture & Museums Lecture Series: Tourism into Communities" event was successfully held

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Listen to expert talks, explore exhibitions—making cultural tourism more accessible. On July 27, 2018, the Culture & Museums Lecture Series: Tourism into Communities, hosted by the Beijing Municipal Commission of Tourism Development, was held in Beijing.

Listen to expert talks, explore exhibitions—making cultural tourism more accessible  

On July 27, 2018, the "Culture & Museums Lecture Series: Tourism into Communities", hosted by the Beijing Municipal Commission of Tourism Development, was held in Beijing, with nearly 100 residents from communities such as Jianguoli and Xiaozhuang signing up for the event. Five museums including the Capital Museum, the Ancient Observatory at Beijing Planetarium, the Xuanwu Cultural Museum of Beijing, the Ancient Bell Museum at Great Bell Temple, and the Royal Cuisine Museum jointly participated, offering the community residents a rich variety of cultural tourism services.

Five museums join forces "5+1" events bring museums into the community

Five museum-in-community events and one spontaneous museum visit together formed the series of activities under the "Culture & Museums Lecture Series: Tourism into Communities".


The "Culture & Museums Lecture Series: Tourism into Communities" invited five museums to participate: the Capital Museum, the Ancient Observatory at Beijing Planetarium, the Xuanwu Cultural Museum of Beijing, the Ancient Bell Museum at Great Bell Temple, and the Royal Cuisine Museum of China. The first event brought a unique cultural and museum knowledge feast to nearly 100 residents from 40 families in Xiaozhuang and Jianguoli communities, presented by experts from all five museums.
 

(Staff distributed museum promotional materials to children on-site)


A teacher from the Capital Museum used multiple cultural relics, including the skull of Peking Man from the Paleolithic Age, to give community residents a detailed introduction to the long history of Beijing.

 

(A Capital Museum guide explains the history of Beijing to community residents)

An expert from the Xuanwu Cultural Museum of Beijing recreated the rich culture of old Xuanwu for attendees, vividly presenting the historical legacy of Changchun Temple.


A guide from the Ancient Bell Museum at Great Bell Temple introduced the long-standing culture of ancient Chinese bells to the community residents. From pottery bells and ling used in sacrificial rituals during the Neolithic period, to bronze ritual bells under the pre-Qin music system, to Buddhist temple bells after the Wei, Jin, and Northern and Southern Dynasties, the evolution of ancient bells is both long and complex. Each bell carries the imprint of history.


A guide from the Royal Cuisine Museum explained that royal cuisine represents the essence of food culture, originating in the Xia, Shang, and Zhou dynasties, developing in the Qin and Han, maturing in the Tang, Song, and Yuan, and reaching its peak during the Ming and Qing dynasties. The dining etiquette, ingredients, utensils, dishes, and imperial eating customs of different eras all embody the principle of "health is gold." Chinese royal cuisine culture embodies the hard work and wisdom of laboring people from various regions and ethnicities throughout history, and is a precious heritage of traditional Chinese culture.


On the day of the event, after the lecture, a teacher from the Ancient Observatory led community residents on an impromptu museum visit to the observatory itself.

(Community residents visiting the Ancient Observatory)

After being invited to the Ancient Observatory, community residents, led by guides, closely observed ancient Chinese astronomical instruments such as the Altazimuth and the Quadrant. In addition, residents also experienced traditional astronomy education activities such as drawing ancient Chinese star charts and astronomical rubbings, getting a close-up feel for the charm and fun of ancient astronomy. Aunt Li from Jianguoli Community said: “This Culture & Museums Lecture Series: Tourism into Communities activity provided a chance for children on holiday to experience museum culture, allowing everyone to appreciate the appeal of Beijing’s cultural tourism. I hope more events like this can be held in the future.”


It is reported that this Culture & Museums Lecture Series: Tourism into Communities event was also held in several other communities such as Yuzeyuan Community in Haidian District, promoting museum tourism within the community by setting up museum culture corridors, attracting the attention of many residents and receiving widespread praise.

(Community residents stop to view museum promotional displays)


Museums enter communities, boosting cultural prosperity

In recent years, the Beijing Municipal Commission of Tourism has strived to expand the coverage of tourism public services, innovate service methods, and improve service quality, further perfecting the tourism public service system. It practices the service philosophy of "tourism into communities" that is convenient, beneficial, and people-oriented, bringing cultural tourism into communities. This allows Beijing residents to enjoy a rich array of cultural tourism public services without leaving their neighborhoods, experiencing the happiness brought by tourism public services in their daily lives.

This "Culture & Museums Lecture Series: Tourism into Communities" event opened a window to museum tours right at residents’ doorsteps, allowing them to explore the city’s historical culture, deeply experience the charm of Beijing’s cultural tourism, and feel the refined, harmonious, open, and ambitious humanistic spirit of the new era.

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