The Shake Shack of the tea world: ATC Tea Club’s new culinary highlight

Text by Sightseeing Family, compiled and reported
 
ATC has emerged in a brand-new guise after a year of meticulous planning, introducing an innovative concept in tea clubs and creating the Shake Shack of Taiwan’s tea scene.

In addition to continuing its pioneering “tea cocktails” signature drinks, the menu features a variety of innovative, low-calorie dishes that blend Western cuisine with flavors from Asian countries to deliver the perfect taste. The concept behind ATC Club is to infuse every detail with the Western spirit of loving life, freedom, and innovation—delivering vibrant daily living and allowing guests to fully experience every moment of interaction.

The tea pull-tab wall is Taiwan’s first to combine tea culture with a pull-tab mechanism. The design reflects a strict emphasis on tea quality, so ATC specially custom-made large stainless steel high-pressure tea vats to reduce rapid deterioration and oxidation caused by direct air contact with the tea. This ensures long-term stability of the tea’s optimal quality, preserving better flavor.

ATC’s flagship store spans approximately 200 ping (about 661 square meters), featuring a modern minimalist style infused with diverse conceptual elements. The bar counter adopts a classic high-top design to encourage more interaction between bartenders and guests. The main visual is an imported kiln-fired wall with naturally gradient dark green bricks, complemented in parts by white hexagonal tiles on the floor to create a unique style and offer a sense of expansive visual appeal—evoking a love for freedom and novelty. Step into ATC with ease, sip tea while chatting casually with tea sommeliers, or enjoy a meal with friends paired with a healthy drink. In the fast-paced urban environment, this is a place to recharge and unwind.

Additionally, each area of ATC is designed with a distinct personality. The semi-outdoor section features foldable windows that open wide under the gentle afternoon sun, inviting guests to sit by the window and share a large table while enjoying Taichung’s pleasant climate year-round. On the left, another main wall introduces a fireplace-inspired feature, where designers have crafted a warm and cozy atmosphere like being at home—perfect for relaxed gatherings with family and friends. The reading area also provides a dedicated spot for those who wish to work or read at ATC.

ATC Tea Club is committed not only to providing a comfortable gathering space but also to using fresh, natural ingredients as a key criterion for its dishes. It offers low-calorie meals through a collaboration between Chinese and French head chefs who design the cooking methods and seasonings. Strict quality control over ingredients ensures the best choices and recommendations, giving customers peace of mind about food safety and nutrition.

The newly opened flagship location highlights Chinese-style burgers and vibrant salad boxes. Among the featured Chinese-style burgers, the “Taiwanese Pork Belly Burger”—made with slow-cooked, tender, and juicy pork belly that is rich but not greasy—and the spicy Sichuan-style “Spicy Chicken Burger” are top recommendations. To achieve the soft and fluffy texture of the “Kung Fu Burger,” no expense was spared in using a golden ratio mix of durum wheat flour and Japan’s Torigoe flour, fermented at low temperature for 18 hours to bring out the natural sweetness and unique flavor of the wheat. This perfectly fuses Western-style burgers with Chinese flavors—we aim to create a burger you’ll crave every day.