Group photo of members of the GORE-TEX Outdoor Pioneer Camp Xinjiang Expedition at the Muztagh Ata Base Camp
Meetings are an essential part of communication and reporting in enterprises, but for some companies and brands, conducting work flexibly is not just about saving time and space, improving meeting efficiency, or relaxing participants. Its greater significance lies in a brave experience. According to surveys, coffee shops, hotels, and airports have become common meeting venues, while swimming pools, beaches, spas, and golf courses have also emerged as new popular spots for meetings due to their relaxing environments. Today, we’re talking about a company — the outdoor fabric brand from American company W.L. Gore & AssociatesGORE-TEXThis brand has “gone bigger,” taking2018the new product training session of the GORE-TEX Outdoor Pioneer Camp in4500to the Muztagh Ata Base Camp at an altitude of
meters ! Surrounded by snow-capped peaks and misty clouds, enjoying high-altitude outdoor life, exchanging ideas with teammates, and experiencing product trials made this meeting a memorable experience for all attendees.2018At the GORE-TEX Outdoor Pioneer Camp Mentors’ Elite Meeting, mentors shared their work achievements in
2018In7,18,2018the GORE-TEX Outdoor Pioneer Camp Mentors’ Elite Meeting andGORE-TEXbrand new product training session kicked off in Kashgar, Xinjiang. The event was designed and planned by local mentor Shuicao, spanning six days. Led by Gore China’s Marketing Director Zhang Jingwei, mentors from the Northeast, Shandong, Shanghai, Sichuan, Xinjiang, and other regions gathered to engage in a variety of activities centered on theGORE-TEXbrand, the Pioneer Camp, and outdoor themes. These included exchange sessions, training lectures, photography expeditions, mountaineering, and high-altitude outdoor living experiences.
GORE-TEX Outdoor Pioneer Camp “Pioneer Day” events take place across the country
On the first day of the event, at the GORE-TEX Outdoor Pioneer Camp Mentors’ Elite Meeting held in Kashgar, Zhang Jingwei reviewed and summarized the achievements of the Pioneer Camp over the past year.2018In the past year, the GORE-TEX Outdoor Pioneer Camp registered over1participants on its partner platform — LeEco, hosted19online outdoor lectures, and invited celebrities and outdoor influencers to participate in recordings20times. As one of the key offline series of events for the GORE-TEX Outdoor Pioneer Camp, “Pioneer Day” organized public welfare road trips, hiking groups in Shanghai, and Great Wall clean-up activities in Xigou, Shenyang in2018. In addition to these, there were also many simple outdoor hikes, exploration trips, trail runs, professional high-altitude mountain climbs, charity activities, and outdoor sharing sessions that were equally engaging. Statistics show that “Pioneer Day” events covered a total of20cities nationwide, with cumulative participation exceeding10ten thousand people. Moreover, what started as a few scattered days and phases in select locations has gradually evolved into the concept of “Every Day is Pioneer Day,” with activities flourishing in multiple cities. Outdoor enthusiasts met like-minded friends through Gore’s “Pioneer Day,” and the guidance of pioneer mentors made outdoor activities safer and more professional.
The vigorous development of the Pioneer Camp is inseparable from the selfless dedication of its pioneer mentors. Several outstanding mentors at the meeting shared their work from the past year and expressed their thoughts and expectations for the current state and future of the Pioneer Camp. Zhang Jingwei stated that the GORE-TEX Outdoor Pioneer Camp will continue to unite more outdoor elites in the future, delivering richer and higher-quality lectures and travel activities to contribute to improving outdoor skills and safety awareness among outdoor enthusiasts.
Group photo of GORE-TEX Outdoor Pioneer Camp Xinjiang Expedition members at Bosten Lake during a photography session
After the first day of exchanges, everyone gained a better understanding of each other and developed a deeper insight into the spirit of the GORE-TEX Outdoor Pioneer Camp and theGORE-TEXbrand. On the second day, Zhang Jingwei led the group to the Muztagh Ata Base Camp at an altitude of4500meters to carry out another highlight of the Xinjiang trip — the new product training.
On the way to the base camp, the route arranged by mentor Shuicao passed by Bosten Lake and Karakul Lake. Here, you’ll find the purest nature, the clearest skies, the most pristine lakes, the most untouched grasslands, and the most hospitable locals. The crystal-clear lake water connects to several white sand dunes, shimmering with a metallic sheen under the sunlight. Everyone immersed themselves in this picturesque scenery, marveling at the wonder and grandeur of nature.
The clear waters of White Sand Lake reflect the shadows of the sand dunes and distant snow-capped mountains, creating a scene that feels both dreamlike and real.
Although the scenery along the way was beautiful, the ultimate destination—the base camp of Muztagh Ata—held even greater allure for everyone. After a long journey,GORE-TEXthe brand’s new product training was successfully held in a tent at the Muztagh Ata base camp, where Zhang Jingwei introducedGORE-TEXthe brand’s2018upcoming autumn/winter collection to the mentors—the new series represented by a white diamond logo, symbolizingGORE-TEX
INFINIUMTMthe brand’s latest products.
The black diamond logo representsGORE-TEXthe brand, a renowned outdoor fabric brand under W.L. Gore & Associates in the United States. Trusted by consumers for its exceptional waterproof, windproof, and breathable performance, the newGORE-TEX INFINIUM[brand]leverages Gore’s professional expertise and innovation in the field of functional products,offering comfortable clothing suitable for various purposes even in “non-essential waterproof” situations.GORE-TEXAs a leading brand in the outdoor industry, [the brand] has earnedconsumers’ trust through high-quality, high-performance products. At the same time, it continues to meet consumer expectations by driving product innovation, delivering comfort and safety,and helping more people realize their outdoor dreams.”said Zhang Jingwei.
Zhang Jingwei conducted theGORE-TEXbrand’s new product training for the Outdoor Pioneer Camp mentors at the Muztagh Ata base camp.
That evening, everyone stayed at the Muztagh Ata base camp and experienced the joys of high-altitude outdoor living. The facilities were well-equipped, making daily life convenient and safe. To everyone’s delight, the base camp featured a “five-star” kitchen, fully stocked with ingredients and utensils, serving dishes that were truly mouthwatering. Surrounded by snow-covered peaks, the group gathered to enjoy Xinjiang’s signature cuisine. The breathtaking scenery and exotic flavors, paired with lively conversations among friends, added depth and warmth to the meeting.
The snow-capped mountain scenery outside the Muztagh Ata base camp
Mentors sharing food and experiences inside the spherical tent at the base camp
To give the Outdoor Pioneer Camp mentors a better hands-on experience with the gear, the next day they set off from the Muztagh Ata base camp toward the Qiaodema Ice Towers to test the equipment during a high-altitude climb. Although it wasGORE-TEXThe equipment was field-tested. Although7[month], the Muztagh Ata base camp at an altitude of over4000meters was already extremely cold. The biting winds and icy, rocky terrain added to the challenge, and the mentors deliberately chose more difficult routes—such as ice, gravel, and snowmelt puddles. Shanghai-based mentor Zhang Yan said, “No matter how harsh the outdoor conditions,GORE-TEXthe brand’sjackets and pants truly keep your body dry and comfortable, ensuring you won’t catch a cold from getting wet—or worse, suffer from hypothermia. The Gore-tex footwear also keeps your feet dry and comfortable. I stood in a stream and could watch the melted snow flow past without worry.” Thanks to theGORE-TEXgear’s reliable protection, everyone safely reached the destination and completed this unforgettable high-altitude climbing experience.
Gore Outdoor Pioneer Camp mentors experience high-altitude climbing on Muztagh Ata
A mentor wearingGORE-TEXbrand outdoor shoes walking through muddy ground with flowing snowmelt
The Gore Outdoor Pioneer Camp is jointly organized by Gore,8264Outdoor Information Network, and Peak Outdoor Sports School. It aims to help outdoor enthusiasts improve their technical skills and knowledge through the strength of the brand and the active promotion by leading outdoor experts. The remarkable achievements of the Gore Pioneer Camp this year are evident to all. Moving forward, the camp will continue to share outdoor knowledge and concepts through various channels. We also look forward to the participation of more outdoor enthusiasts and professional experts, uniting every effort to better promote and share China’s outdoor sports culture.
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