Sushiro has opened a new store here — Maruichi Sushi’s conveyor belt sushi chain enters Xinyi District

By / ScenicSpotFamily Asami, compiled and reported

After the ramen craze gradually cooled down, Japanese cuisine’s fastest-growing trend in Taiwan has been conveyor belt sushi. Maruichi Sushi (Kura Sushi) has expanded to over 20 stores in Taiwan, while Sushiro (Taiwan Sushiro) is nearing 10.Maruichi Sushi is also making a move into Xinyi District, where an array of top food brands lines up in this hot dining battleground, adding even more buzz.

On October 15, Maruichi Sushi opened its third store in Kaohsiung, with a new branch at Hanshin Main Store.In late November, it will enter Taipei’s Xinyi District at Breeze Songgao. Meanwhile, Xinyi District is also home to Marukatsu Sushi on the 4th floor of Breeze XinYi, Maruichi Sushi on the 3rd floor of Breeze Songgao, and Umi Sushi at Taipei 101 Department Store — the conveyor belt sushi market is performing quite well.

After Sushiro opened two new branches in Tainan at the end of September, Taipei will see a new store follow its June launch at Jianguo Minquan, with another coming to Songjiang Changan. Since arriving in Taiwan in June 2018, Sushiro has expanded rapidly. With 500 stores in Japan, it focuses on high cost-performance affordable conveyor belt sushi.

Sushiro was founded in 1984 as an Osaka-based conveyor belt sushi brand. Its predecessor was “Tai Sushi,” started in 1975 by Kiyoo Shimizu. In 1996, it introduced 100-yen-per-plate conveyor belt sushi, went public in 2003, entered the South Korean market in 2011, and expanded to Hong Kong and Singapore in 2019. It continues to develop new types of restaurants and claims to have the highest sales volume in Japan’s industry, serving about 140 million customers a year — more than Japan’s total population.

Maruichi Sushi was established in 1977 and is also a brand from Osaka, Japan. Its stock went public in Japan in 2001, and it opened overseas in the United States in 2009. It entered Taiwan in 2014, launching its first store in the Nanjing Songjiang business district, heating up the local office worker market. Later, other Japanese food brands such as Yayoi-ken and Komeds’ Coffee also moved into this area.