Dabao Men's "Adventure Training Camp" is recruiting nationwide—Zhang Yishan invites you to discover what it means to be a young man.
How long has it been since you truly ventured out and explored? This October, Dabao Men partners with Lvyeyou, China’s leading outdoor adventure platform, to launch the Dabao Men's "Adventure Training Camp." It challenges male adventurers nationwide and coincides with the "JD Beauty 9th Anniversary Dabao Flash Sale Big Brand Day" on October 17, inviting you to discover what it means to be a young man.
The launch ceremony of the "Adventure Training Camp," the first stop, and the new product unveiling of the Dabao Men's Energy Firming Series were held at the Beijing JD Building. Speeches were given by Dabao’s brand spokesperson and Vice President of Marketing for Johnson & Johnson Consumer China’s Personal Care Business, Ms. Zhang Liyun, and JD’s brand representative, General Manager of the KA Brand Business Department in the Beauty Business Unit, Mr. Zhang Wei. Dabao’s brand ambassador, Zhang Yishan, also attended the event. Together, they unveiled the Dabao Men's Energy Firming Series, revealed the Dabao Adventure Limited Edition Gift Box, and officially launched the "High-Energy Bottle" to kick off the adventure journey.
Zhang Yishan leads the charge in experiencing youthful adventure, supporting the Adventure Training Camp.
Renowned for his explosive acting skills, young talent Zhang Yishan appeared at the Dabao Men's Adventure Training Camp event, leading the first group of explorers on their adventure. They successively tackled a series of thrilling challenges, including a VR virtual scenario adventure, a 3-minute "Crossing the Line" challenge, and a team cycling endurance test. Together, they felt the thrill and passion of adventure. Finally, Zhang Yishan awarded the "Dabao Young Warrior" medals to the participants, sounding the clarion call for the nationwide adventure activities.
Additionally, Zhang Yishan personally tried the Dabao Men's Energy Firming products and shared his skincare preparation before adventures, along with insightful views on exploration. He believes that when a man truly faces the harsh conditions of extreme environments and shows resilience and courage amidst challenges, it best embodies what it means to be a young man. His words greatly inspired the explorers present, and he also announced the recruitment for the nationwide "Adventure Training Camp," encouraging more men to join Dabao on real-life adventure journeys.
Creating 15 major adventure routes across the country to discover what it means to be a young man.
Different polar landscapes, different adventure journeys. Dabao, in collaboration with the Lvyeyou Adventure Club Alliance, invites you to embark on an empowering journey of "Energy-Fueled Exploration, Discovering What It Means to Be a Young Man." The 15 adventure routes cover extreme destinations nationwide, such as deep trekking through the Ulan Buh Grassland for a thrilling "Imperial Hunting Ground" experience; heading to the "mountain resort" golden zone to tackle steep slope skiing; or venturing into mysterious canyons to challenge physical limits while exploring a cypress forest city. There will also be live streams of the adventure journey by opinion leaders, as well as Dabao Men's Energy Supply Stations to protect explorers’ skin and condition, ensuring they stay resilient against harsh polar climates and maintain their youthful vigor.
Dabao Men's Energy Firming Series—Be a young, capable man.
As Dabao’s exciting nationwide adventure campaign heats up, the new Dabao Men's product—the Energy Firming Series—comes into focus. Since its inception, Dabao Men has championed a brand essence of being young, energetic, bold, rugged, and warm-hearted, continuously injecting new youthful vitality into China’s men’s skincare market.
Addressing common skin concerns among men such as dryness, dullness, and sagging, the Dabao Men's Energy Firming Series focuses on "firming the skin and energizing hydration." It features four core technologies to revitalize skin and boost elasticity, creating a protective barrier against dryness and sagging—especially suitable for autumn and winter use, effectively combating fine lines and wrinkles.
The star product, Dabao Men's "High-Energy Bottle" (Energy Firming Essence), is infused with three times the energy essence of European blackberry leaves, making every inch of skin firmer and more elastic. It adapts to various aspects of men’s lives and can stimulate youthful vitality from within, even in extreme environments.
Through this nationwide Energy-Fueled Adventure campaign, Dabao takes another step toward becoming younger and more premium. It also promotes a unique lifestyle for men, helping them maintain a youthful appearance and mindset in any environment, inspiring them to explore new possibilities and unleash their youthful energy. So, are you ready to embark on a youthful adventure with Dabao Men?