Recently, Xiaomi Youpin launched a new jacket—the Earlywind eVent 3-in-1 Jacket—developed in collaboration with eVent, a brand under the American (GE) General Electric company. As is well known, eVent is one of the world’s top waterproof materials, rivaling the Gore-Tex used by another premium outdoor brand in performance. The company behind this innovation, leveraging its own R&D capabilities and teaming up with the internationally renowned outdoor brand eVent to develop high-tech, high-performance jackets for China’s outdoor market, is none other than Earlywind Outdoor.
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Earlywind Outdoor has a simple yet profound goal: to offer highly cost-effective products from the user's perspective, reflecting values similar to those of Xiaomi. Currently, many consumers prioritize basic features such as windproofing, waterproofing, breathability, and warmth when choosing a jacket. However, the 3-in-1 design is not only convenient and removable, suiting various scenarios while being durable and dirt-resistant—it’s also widely accepted and chosen by the market beyond just professional outdoor enthusiasts. To deliver an even better experience, Earlywind continuously enhances its product performance. The Earlywind eVent 3-in-1 Jacket uses eVent fabric, which offers outstanding waterproofing and breathability, along with the super-fiber PrimaLoft as the lining.
It adopts world-class high-tech fabric—eVent—and matches the robust performance ofGore-texfabrics.
eVentIts superior breathability and waterproofness are universally acknowledged in the industry.Its “Direct Venting Technology”is aeVentcutting-edge feature,which isachieved throughePTFEa membranethat significantly enhances the product’swindproof, waterproof, and breathable properties. Traditional jackets usePUcoatingsthat hinder moisture release and breathability,are prone to cracking and offer poor waterproofing.Therefore, by usingDV Alpinefabric with countless micro-porous air channels, it delivers excellent active moisture-wicking capabilities (eVentaccording to official data15000g/┫/24hr). This system consists of“climate layers, including a water-repellent layer, drainage layer, and moisture-absorption layer. Once body sweat accumulates on the surface of the moisture-absorption layer, it is immediately drawn out—without delay—and airflow is conducted at a high-performance level, providing users with a dry and comfortable feel. Most importantly, while ensuring excellent drainage, it also”Composed of a water-repellent layer, a drainage layer, and an absorption layer, once human sweat condenses on the surface of the absorption layer, it is immediately drawn out by the absorption layer without any time lag. High-performance airflow is conducted horizontally, thereby allowing users to feel dry and comfortable. Most importantly, it ensures excellent drainage.maintains body temperature.
Earlywind’seVentexploratory efforts aim not only to position the Earlywind 3-in-1 Jacket as a high-value, high-tech outdoor jacket but also to showcase the culture of domestic outdoor brands. Furthermore, this initiative holds significant importance for accelerating the development of outdoor culture, elevating the quality of domestic outdoor products, and promoting the international growth of Chinese outdoor brands.eVentThe 3-in-1 hardshell jacket is crafted as a high-cost-performance piece of high-tech outdoor gear. It also aims to showcase the culture of domestic outdoor brands and will play a significant role in accelerating the development of outdoor culture, enhancing the quality of domestic outdoor products, and promoting the international growth of China’s outdoor brands.
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Exclusively used by the U.S. militaryPrimaloftLining,Outstanding insulation even when soaked with water
The top-tier choices in outdoor gear are often widely recognized,PrimaLoftand this ultra-fiber material is undoubtedly the first choice,PrimaLoftthis ultra-fiber material is undoubtedly the first choice, with its three key featuresbeing lightweight—with 90% of its volume being air; dry—extremely strong moisture resistance; and compact—folds down to a small size for easy packing. As a result, it offers the softness, warmth, and lightness of down while also providing moisture-proof properties. The latest Primaloft fibers can achieve the warmth equivalent of 750-fill down, creating millions of tiny air pockets suspended within the fiber mesh in the insulating layer. Water droplets are unable to penetrate the fibers due to surface tension, enabling the material to dry quickly in wet conditions and exhibit excellent water resistance. Even when thoroughly soaked, it still delivers outstanding insulation performance. Impressively, the standout feature of Primaloft isn’t just that it stays dry—it’s that it continues to provide exceptional insulation even when drenched. This is one of Primaloft’s most remarkable strengths and a core reason why it is exclusively used by the U.S. military.
Designing products based on user needs to deliver a sense of quality and trust
The ZaoFeng eVent jacket not only combines two cutting-edge technologies—the world-class eVent fabric and the U.S. military-grade Primaloft lining—but also impresses with thoughtful details throughout. Its fully taped seams and YKK waterproof zippers ensure superior waterproof performance, while the extended brim and adjustable cuffs enhance wind and rain protection. The underarm ventilation zippers allow for better temperature regulation. With such high-end materials and careful attention to user needs, the ZaoFeng eVent jacket is suitable for professional outdoor activities as well as everyday work and leisure. “Design products based on user needs, deliver a sense of quality and trust, and bring joy to more users”—these are the principles of ZaoFeng Outdoor. It’s these very principles that have earned each of their products widespread praise among users.
Striving to build a truly youthful, vibrant, and product-focused domestic outdoor brand
Founded just two years ago, ZaoFeng Outdoor’s founder, Wu Tingbin, was among the first few dozen employees at Xiaomi and deeply influenced by Xiaomi’s philosophy of “providing great products at fair prices.” He brings this belief to his pursuit of ZaoFeng products, firmly committed to offering users genuinely valuable items. The ZaoFeng Outdoor team is a group of professionals dedicated to innovation and excellence. The senior product manager, with over a decade of experience in the outdoor gear industry, has a keen eye for product accuracy. The visual designer, formerly from the Elephant brand, understands young people’s needs well. Moreover, Wu Tingbin himself is an avid outdoor enthusiast who loves hiking and skiing. As a power user of outdoor gear, he has a clear understanding of what outdoor users seek in product performance and knows where many current products could be improved. That’s why he is firmly committed to integrating more “technology” into his products, striving to create a company that is admired by both Mi Fans and outdoor enthusiasts.
Therefore, his brand vision has never been confined to just one area. Under his leadership, the ZaoFeng team shows everyone the future. Currently, ZaoFeng Outdoor offers not only the eVent jacket but also camping tents, ultralight down sleeping bags, sleeping mats, and other outdoor gear. These products are sold on Xiaomi Youpin and have earned recognition from both Mi Fans and premium e-commerce enthusiasts for their quality control and design. At the same time, ZaoFeng Outdoor has also gained approval from overseas users and is gradually expanding its international channels. ZaoFeng Outdoor encourages young people to “go out” and actively integrates “cutting-edge technology” into more outdoor products, providing adventurers and sports lovers with truly comfortable, high-quality, and cost-effective gear. ZaoFeng hopes to let users experience more advanced technology in the market and become a truly youthful, dynamic, and passionate Chinese brand focused on the outdoor industry.