New Cross-Industry Experience Launch Event a Success: Innovation for a Promising Future

 

       In recent years, with the upgrading of consumer demand and the growing outdoor awareness among the general public, more and more people are participating in outdoor activities. At the same time, people’s concept of outdoor leisure is also evolving. Enhanced personal experience, more engaging activity formats, and higher-quality content have gradually become key criteria for outdoor enthusiasts.

       From January 16 to 19, the 15th ISPO Beijing Asia Outdoor & Fashion Exhibition 2019 was held at the China International Exhibition Center. On January 18, the “Meet the Future – Green Field’s New Cross-Industry Experience, Innovate for the Future” launch event was successfully convened on the Trend Stage of the exhibition. Attendees included Ms. Jiang Ying, CBO of Green Field Network; Ms. Wang Shaohua, General Manager of China National Travel Magazine; Mr. Wu Tao from the International Ancient Trail Network; Mr. Xiao Bin, route surveyor for the Hengduan Skyway and hiking expert; Mr. Wang Zheng from Wine Song Culture; and Ms. Alina from Youai Youweilai.

 

       Founded in 1998, Green Field Network (www.lvye.cn) is one of China’s earliest outdoor platforms. Through organizing offline events and sharing online content, Green Field has gradually developed into a professional outdoor service platform integrating PC, mobile, community e-commerce, and interactive communication. After 20 years of continuous development, Green Field has become the largest outdoor activity platform in China, establishing well-known branded IP events in areas such as mountaineering, hiking, skiing, self-driving, camping, exploration, and outdoor education — including the Green Mountain Action, Ski Burn Party, Charity Run, Family Camping, and Green Field Lecture Hall.

       Ms. Jiang Ying, CBO of Green Field Network, introduced the company’s development strategy for 2019. Green Field will focus on strengthening cross-industry collaborations, building mutually beneficial and strategic partnerships with stakeholders in the fields of culture, tourism, sports, FMCG brands, outdoor sports brands, automotive brands, scenic spots and campsites, and fun competitions. At the same time, Green Field will invest heavily in developing, designing, and refining activity product structures for a series of initiatives — such as family-friendly fun activities, comprehensive community services, outdoor knowledge education in schools, corporate outdoor programs, experiential self-driving tours, professional outdoor events, and environmental conservation activities — aiming to deliver more engaging, worry-free, and safe experiences for outdoor enthusiasts and brand partners alike. 

       Mr. Xiao Bin, route surveyor for the Hengduan Skyway and hiking expert, provided attendees with a detailed introduction to the hiking route during the launch event. Stretching over 2,300 kilometers from north to south across four central provinces in China, the Hengduan Skyway allows participants to vividly experience the change of seasons, observe the region’s rich biodiversity, and immerse themselves in the cultural traditions of 20 ethnic groups. Additionally, Mr. Xiao recommended the landmark book Great Hengduan: In Search of Sichuan, Yunnan, and Tibet. In March 2019, Green Field will collaborate with the Hengduan Skyway Organizing Committee to officially begin the open selection process for team members of the Head South – Hengduan Skyway Hiking Adventure. From July to November, look forward to witnessing 10 adventurers conquer the Hengduan Skyway entirely on foot, becoming among the first in China — and possibly the world — to complete this full traverse.

       Mr. Wu Tao from the International Ancient Trail Network introduced the concept and significance of the N3040 Global Cultural Tourism Corridor at the event. He announced plans for 2019 to develop a world-class hiking trail in China along the global attention-grabbing 30°N latitude line, within the framework of the Global Cultural Tourism Corridor. This initiative also aims to support poverty alleviation and rural revitalization through trail exploration and event organization, while collaborating to preserve historical sites and ecological resources along the ancient trails.

       Since 2016, Green Field Network, in partnership with the International Ancient Trail Network and China National Travel Magazine, together with renowned experts in outdoor activities, tourism, and cultural history — and with the support of volunteer organizations like Blue Sky Rescue — has formed the “China’s Top Ten Ancient Trails” evaluation panel. Each year, they select 10 culturally and touristically valuable ancient trails in China worthy of global promotion, and organize “Ancient Trail Marathons” at suitable and most hikeable routes to promote these paths. To date, 30 distinctive ancient trails have been introduced, and the selection for China’s Top Ten Ancient Trails 2019 was also officially launched at this event.

       The launch event not only highlighted Green Field’s strategic collaborations for 2019, but also featured numerous videos showcasing memorable moments from past events such as Subaru’s Forest Exploration, Haituo Valley Camping Carnival, Green Field’s -20°C Ice Lake Camping, Green Field & Toread Green Mountain Action, Green Field & Black Ice Green Mountain Action, Green Field Burn Party, and Audi Owner Club events. These visuals offered attendees a more vivid glimpse into the unique appeal of Green Field activities. Moreover, all these events will continue to be held in 2019, maintaining their excitement and appeal.

       At the end of the event, under the witness of more than ten media outlets, independent content creators, and over a hundred outdoor enthusiasts, Green Field’s cross-industry strategic initiatives were officially launched. The “New Cross-Industry Experience, Innovate for the Future” 2019 launch event was successfully concluded. Let’s look forward to a different Green Field, different cross-industry collaborations, and extraordinary new highlights.