The perfect cure for the New Year is here, courtesy of the Asia-Pacific Outdoor Show!

It’s that time of year again—Chinese New Year.

Are youthe laid-back New Year celebrator,taking a carefree approach to eating and drinking your way into weight gain;

orthe health-conscious New Year celebrator,sticking to fitness and wellness while indulging in festive feasts, seeking health in various “chicken soup” articles;

or perhapsthe quirky New Year reveler,choosing to pursuea carefree, “quirky” kind of athletic joywhen others are binge-watching shows and overeating? You believe that “one day without running makes your face unbearable to look at,” your New Year outfit is sportswear, your gatherings are running dates, and your small talk revolves around fitness...

No matter which New Year type you are, let me just say this: “Slack off in winter, regret it in summer.” Have you forgotten the New Year’s resolution you made to lose ten pounds?

Well, to encourage everyone to get out there and run or work out, the 2019Asia-Pacific Outdoor Show — Running & Fitness Zoneis here too! Whether you’re a beginner or a pro, the Asia-Pacific Outdoor Show — Running & Fitness Zone will offer youproduct displays, comprehensive experiences, race sharing & registration, forums, and a series of themed activitiesto show you what you want to see, tell you what you want to hear, and give you what you want to do.

See, listen, play—the Running & Fitness Zone is here to inspire you!

Maybe you’re like me, always seeing headlines on news apps like “33-year-old Cristiano Ronaldo, 23-year-old physique: how terrifying are disciplined people?” Emmm, then look at myself—how can I not hit the gym?! Of course, we also need a bit of ritual—like buying the right gear, managing our diet... But when faced with an endless stream of new and trendy products, how do you figure out what’s worth checking out?The 2019 Asia-Pacific Outdoor Show — Running & Fitness Zone, in its product display area,gives you the chance! At the event,the Asia-Pacific Outdoor Show will gather a wide range of sports equipment, gear, and food for you to explore to your heart’s content! Don’t say I didn’t warn you—watch out for getting heavily influenced on-site.

In addition, the exhibition site will also featurea sports experiencearea, where you can personally experience the magic of cutting-edge tech, enjoy the fun of working out, and learn about sports rehabilitation from professionals, helping you exercise wisely and eat healthily.

The Purple Mountain Trail Race is calling—you’re invited to Just running!

George Sheehan wrote in his book "Running & Being" that your body has a "mind" too — running makes you an artist, a hero, or a saint; running takes you back to childhood; running makes you unique; and running helps you find yourself.

On June 22, the Asia-Pacific Outdoor Show will also hold a one-of-a-kind trail running race for running enthusiasts—the Purple Mountain Trail Running Race, where you can rediscover the simple joys of childhood through the thrill of running and find your true self through the sweat you freely shed.

Founded in 2013, the Purple Mountain Trail Running Race features a route that incorporates many of Nanjing’s iconic landmarks, fully showcasing the unique charm of this ancient capital of six dynasties. To date, the race has been successfully held four times and has gained a certain level of influence in Nanjing and surrounding cities, winning the love of numerous runners. The 2019 Purple Mountain Trail Running Race is expected to attract even more participants. This summer, we invite you to come and “Just running”!

If you do well, you’ll be rewarded with great prizes!”

According to the "2018 Runners’ Report" released by Joyrun, most runners own 3–4 pairs of running shoes and rotate them, and the proportion of runners who buy 3–4 new pairs of running shoes per year increases with their frequency of running. Does this sound like you? Or are you even more obsessed with running & fitness gear and can’t help yourself? Faced with a sea of products, only those innovative items with a touch of ingenuity can catch your eye? OK, then you definitely shouldn’t miss thisAsia-Pacific Outdoor Innovation Awards — Running & Fitness Award Ceremony, where you can come and appreciate the best.

The "2018 Runners’ Report" also shows that nearly three-quarters of runners are part of running groups, and almost 80% of them join grassroots running clubs. Each running group shares common traits but also has its own unique characteristics. Is your running group your No. 1? Then show it off. Who knows, your group might just be on stage at theAsia-Pacific Outdoor Show Top Ten Running GroupsAward Ceremony~

And and and, the 2019 Asia-Pacific Outdoor Show will also featureEvent Competitions, an activity that uses a comprehensive, objective, and fair scientific evaluation system to observe the annual growth, changes, and trends of running events from multiple angles and dimensions, selecting the most influential events to provide references for runners participating in events.

Not only that, the Asia-Pacific Outdoor Show will also provide you with a direct channel to register for events. At that time, we will holdEvent Announcements & Registrationactivities on-site, offering runners a detailed and intuitive list of events, and turning on the “backdoor mode” so you can register for your favorite events right there and then. With something this convenient, how can you not be tempted?

Let me whisper another exciting thing to you: the Asia-Pacific Outdoor Show will team up with well-known fitness institutions to host aFitness Stars Showevent, where fitness enthusiasts will show off their great physiques on-site.

A wealth of running & fitness insights is on its way.

As the number of people engaging in running & fitness grows, along with the increasing demand for professional running shoes, many sports brands have adjusted their development strategies according to market conditions. For example, Japanese sports products group Asics (ASICS) has formulated a new marketing strategy: gradually shifting its strategic focus from pursuing the lifestyle of millennial consumers back to its professional running roots.

In addition, some companies are also seeking cross-industry development in the running & fitness field. For instance, a new Samsung patent suggests the company may be considering launching its own line of running shoes. These smart running shoes are embedded with sensors that can connect to apps on users' phones to track data in real time.

Faced with a challenging market environment, how can industry professionals break through and find new opportunities for growth?The Asia-Pacific Sports Industry Summit and the 5th COA Outdoor Forumwill provide the answers. At that time,the Asia-Pacific Outdoor Show will invite industry leaders to analyze the current state of the running and fitness industry using data + policy + experience, discuss the industry's development prospects from multiple dimensions, and offer practical guidance for professionals.

Want to learn more about running & fitness and see more products? Then remember to come toNanjing International Expo Center from June 20–23 for the Asia-Pacific Outdoor Show.Live at the scene~

Some images in this article are sourced from the internet.

Early bird registration for participation in the Asia-Pacific Outdoor Show is counting down fast!

January 31, 2019Register early for participation,

and enjoy exclusive early-bird discounts!

For details, please contact the exhibition hotline.

TEL:025-86891013,025-86891506

025-86891551,025-86891519

E-mail:outdoor-show@nfexpo.com

Scan the QR code to instantly join the Asia-Pacific Outdoor Show!