Officials from Nanjing Municipal Sports Bureau visited Ningfei Company to research and guide preparations for the Asia-Pacific Outdoor Show

Recently, Zhang Jinghua, member of the Standing Committee of the Jiangsu Provincial Party Committee and Secretary of the Nanjing Municipal Party Committee, conducted on-site inspections of enterprises and units including Nanjing Biancheng Sports Goods Co., Ltd. to research the development of the sports industry. During the inspections, Secretary Zhang Jinghua emphasized the need to vigorously develop Nanjing’s sports industry, stating that promoting the sports industry at this stage is of great significance for advancing Nanjing’s economic upgrading and implementing the national supply-side structural reform. To push the development of Nanjing’s sports industry to a new level, efforts must be focused on key enterprises and major projects to truly elevate Nanjing’s sports industry.

On the morning of March 7, Zhu Hualin, Deputy Director of Nanjing Municipal Sports Bureau, along with Chen Ailing, Director of the Nanjing Sports Industry Division, and Wu Yahui, Researcher, visited Nanjing Ningfei International Exhibition Co., Ltd. to conduct research and provide guidance. They gained detailed insights into the preparation work for the 2019 Asia-Pacific Outdoor Show and the Asia-Pacific Sports Industry Summit, and acknowledged the contributions Ningfei has made to the sports industry over the past many years.Deputy Director Zhu Hualin stated: “For over a decade, Nanjing Ningfei has been rooted in Nanjing, doing professional work and making significant contributions to the development of Nanjing’s sports industry and mass sports. In 2019, Nanjing Ningfei remains committed to outdoor activities by founding the Asia-Pacific Outdoor Show. We believe that Nanjing Ningfei will surely run the exhibition successfully, and the Nanjing Municipal Sports Bureau will provide strong support!”

The 2019 Asia-Pacific Outdoor Show will focus on outdoor activities while also covering the sports sector. The Asia-Pacific Sports Industry Summit, being prepared by Nanjing Ningfei, is scheduled to be held on June 20, 2019, at the Asia-Pacific Outdoor Show venue. It aims to gather professionals from the sports industry, facilitate information sharing and resource matchmaking through policy interpretation, experience sharing, data analysis, and more, in order to promote industry development.In response, Deputy Director Zhu Hualin expressed high attention, believing that the sports industry summit plays a positive role in the development of the sports industry. The Nanjing Municipal Sports Bureau will increase its participation, providing substantive guidance and assistance regarding forum topics and the invitation of professionals.

At the meeting, Li Hao, General Manager of Nanjing Ningfei, and Fan Ling, Project Director of the Asia-Pacific Outdoor Show, gave detailed reports on the project content and progress of the 2019 Asia-Pacific Outdoor Show. In response, Deputy Director Zhu Hualin and the two leaders from the Nanjing Sports Industry Division offered pertinent suggestions. They indicated that Nanjing Ningfei needs to continuously expand its scope and explore broader content on the premise of having a clear positioning and comprehensive planning. Building on existing resources, they should invite more emerging brands to join. Leveraging their expertise, they should specialize in their niche, collaborate with multiple resources to participate in exhibition activities, and enrich the exhibition content.

This is precisely the direction Nanjing Ningfei is striving toward. The 2019 Asia-Pacific Outdoor Show, centered on outdoor activities, continues to seek innovation: Running & Fitness, IN! OUTDOOR Trend Function Release Area, Water Sports, Snow & Ice Sports, Travel Life, and Sports Bicycle Life zones will incorporate more fresh resources to enrich exhibition offerings and provide exhibitors with more collaboration opportunities. Additionally, the Outdoor Mountain Carnival event combines outdoor activity experiences, food, and sharing sessions, allowing enthusiasts to get involved.

Finally, Deputy Director Zhu Hualin stated,As a supporting unit of the Asia-Pacific Outdoor Show,the Nanjing Municipal Sports Bureau consistently follows the progress of the show, stays updated on its developments, and provides support and assistance regarding any challenges faced by the project.

Focusing on the industry, extending the industry chain, and putting heart into organizing the exhibition. We firmly believe that under the guidance of the Nanjing Municipal Sports Bureau, the Sports Industry Division, and related government units, and with the support of industry brands and friends, we will overcome obstacles, gather effective resources, and provide a professional and high-quality cooperation platform for the development of Nanjing’s sports industry and the healthy growth of the entire outdoor industry.From June 20–23, 2019, at the Nanjing International Expo Center, at the Asia-Pacific Outdoor Show — we look forward to witnessing the vitality of the industry with you.

Asia-Pacific Outdoor ShowRegistration is now in full swing,

June 20–23, 2019, Nanjing International Expo Center

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