Invading the Trend-Driven Minds | Asia-Pacific Outdoor Expo Invites Rico Lee, CAREYDESIGN, and Shangmuye for a Stunning IN!OUTDOOR Trend & Function Showcase...

Driven by their passion for sports and an unrelenting pursuit of trends, outdoor enthusiasts in recent years have increasingly demanded fashionability and personalized details in their outdoor apparel choices. This has led people to not only focus on outdoor sports themselves but also on elements such as the everyday wearability and fashion-forward nature of outdoor clothing.

“Previously,

when people talked about outdoor brands, they thought of them as very masculine,

but we want to change that perception.”

When waterproof jackets say goodbye to their wild palette of reds, oranges, yellows, greens, blues, and purples,

and when trendier and cooler outdoor pieces hit the runway,

a number of brands have gradually transformed into“trendsetters,”,

bringing more trend-driven functional outdoor products!

What exactly qualifies an outdoor product as trend & function?

The 2019 Asia-Pacific Outdoor Expo

IN!OUTDOOR Trend & Function Launch Area participating brands

Rico Lee

CAREYDESIGN

Shangmuye

have all delivered their own answers

(listed in no particular order)

Rico Lee

—— Cutting-edge design, high-tech functionality, and the use of premium materials are key to trend-driven outdoor function.

Rico Lee, an avant-garde designer brand rooted in ultimate functionality and application. From the “cyberpunk” futuristic outdoor trend fashion show in collaboration with tech giant 3M and luxury sports car brand McLaren at Shanghai Fashion Week in 2018, to this year’s upcoming launch of new products at theAsia-Pacific Outdoor Expo IN!OUTDOOR Trend & Function Launch Area,cutting-edge design, high-tech elements, and the use of ultimate functional materials have always been a consistent theme.

Designer Rico Lee (Li Weigang)

Drawing inspiration from technological inventions, film noir, and postmodernism, the designer strives to create a complete collection that perfectly blends outdoor functionality with fashionable sportswear style.

CAREYDESIGN

—— Unity in diversity, clean and cool aesthetics, using design to uncover people’s athletic instincts in urban life

CAREYDESIGN is not just an outdoor designer brand but also an independent design studio within the outdoor industry. Founder Carey Cao (Cao Yuanyuan) previously served as head designer for brands such as Northland and NU, dedicating ten years to the research and design of functional apparel. During that time, she led her team to win multiple awards. The brand follows the design philosophy of unity in diversity, simplicity, and cool aesthetics, interpreting urban sports through a purist approach and uncovering the athletic instinct in city life.

Designer Carey Cao (Cao Yuanyuan)

At the 2019 Asia-Pacific Outdoor Expo, CAREYDESIGN will return as planned to theIN!OUTDOOR Trend & Function Launch Area,and in addition to showcasing trend × function new products, CAREYDESIGN welcomes brands to visit its booth to exchange design inspirations and discuss potential collaborations.

SHANGMUYE

——Trend is just an outward expression; to truly integrate, it must carry functional DNA and an outdoor core.

When discussing “trendy functionality,” Shen Bole, founder of the independent designer brand SHANGMUYE, believes that trend is merely an external manifestation. By incorporating functionality and a tech-driven aesthetic, it becomes closer to the current state of individuals—full of the unknown yet brimming with possibilities. To create outdoor fashion products, one must leverage intelligent, professional technological platforms, focusing on the cross-industry implementation of technology in daily life.

Guided by this philosophy, Shen Bole brought the brand SHANGMUYE to participate in events and award competitions such as China International Fashion Week and China Fashion Design Awards, and in February of this year, stepped onto the international stage by exhibiting in Munich, Germany.

Designer CHRISTOPHER SHEN (Shen Bole)

Using trend as a vehicle to make outdoor technology more human-centered. SHANGMUYE focuses on product design that bridges the gap between technology and everyday life, bringing technology closer to the individual.2019 Asia-Pacific Outdoor Exhibition, Shen Bole will also showcase design works of the brand SHANGMUYE atthe IN!OUTDOOR Trendy Functionality Launch Area, sharing the unique experience brought by the fusion of technology and trend.

The Tide of Style

If the mutual penetration and cross-industry collaboration between outdoor brands and fashion trend brands in 2018 were still in a phase of spontaneous exploration, then 2019 marks the first year that the new industry term “outdoor trendy functionality” has taken root and driven industry growth. An increasing number of designers and independent design brands in the outdoor sector—such as Rico Lee and CAREYDESIGN—are attempting to interpret outdoor gear through fashion trends, while others like SHANGMUYE are integrating outdoor elements into trendy fashion designs.

The industry is rapidly embracing cross-sector integration, with “technology,” “functionality,” and “minimalism” becoming focal points in the design of outdoor trendy functionality. The traditional boundaries between “outdoor” and “urban” are gradually blurring. With avant-garde fashion design and high-tech enhancements, trendy functionality products are set to usher in a new trend in the outdoor industry in 2019.

EXHIBITION INFORMATION

Can’t wait to experience this wave of trendy functionality?June 20–23,the 2019 Asia-Pacific Outdoor Exhibition IN!OUTDOOR Trendy Functionality Launch Areawill feature trendy functionality products from numerous participating designers and independent design brands, including the three mentioned above. The exhibition will also approach from the angle of trend aesthetics, introducing a Functionality & Trend Award in the Asia-Pacific Outdoor Innovation Awards, hosting forums on cross-industry creative collaboration, and inviting exhibitors and professional audiences to visit the IN!OUTDOOR Trendy Functionality Launch Area to explore creative ideas in trendy functionality design and gain insights intothe 2019 outdoor design trends.~

The 2019 Asia-Pacific Outdoor Exhibitionwarmly invites independent design brands, trendy functionality brands, and designers in the outdoor industry to join theIN!OUTDOOR Trendy Functionality Launch Area..

Come and explore the outdoors with the Asia-Pacific Outdoor Exhibition, and meet the “cool trendsetters”!

(Click the link to learn more about the IN!OUTDOOR Trendy Functionality Launch Area)

For exhibition inquiries, Functionality & Trend Award submissions, sponsorship opportunities, on-site event organization, or meeting room rentals, contact:

Zhou Qi

025-86891512

luciferchou@nfexpo.com

Xu Yingya

025-86891506

sophie@nfexpo.com

Asia-Pacific Outdoor ExpoRegistration is now in full swing,

June 20–23, 2019, Nanjing International Expo Center

Long press to scan the QR code and join nowAsia-Pacific Outdoor Expo!

Exhibition Hotline

TEL:025-86891013,025-86891506

025-86891551,025-86891519

Visit Hotline

TEL:025-86891507

E-mail:sunnycao@nfexpo.com