Asia Outdoor Show & Xingzhuang Forge Strategic Partnership to Explore B2B+B2C Business Model
Recently, Nanjing Yuanya International Exhibition Co., Ltd. and Hangzhou Xingzhuang Network Technology Co., Ltd. have officially reached a strategic cooperation intention. The two parties will achieve in-depth collaboration in the future in aspects such as online and offline platform interaction and the B2B+B2C business model, jointly creating a B2B2C closed loop for China's outdoor industry.
Nanjing Yuanya International Exhibition Co., Ltd. is the organizer of the Asia Outdoor Trade Show (hereinafter referred to as the Asia Outdoor Show) and the “Ziran Pai” Outdoor Carnival (hereinafter referred to as the Carnival).
Sharing Accurate Databases and Building Online and Offline Platforms
As a professional outdoor exhibition with thirteen years of industry experience and access to hundreds of thousands of B-end customer data, the Asia Outdoor Show will provide “Xingzhuang” with additional offline resources, including outdoor gear, travel equipment, outdoor clubs, camp education institutions, and more. At the same time, during the Asia Outdoor Show and the Carnival, there will also be opportunities for offline networking for “Xingzhuang” and its clients.
Sharing E-commerce Operation Concepts and Training Vertical E-commerce Talents
“Xingzhuang” will fully participate in the annual Asia Outdoor Show and its nationwide “Ziran Pai” Outdoor Carnival events. During the Asia Outdoor Show, it will organize parallel workshops on community e-commerce, shop owner training, brainstorming sessions, and more, bringing more vertical e-commerce operational concepts to China’s outdoor industry and training more vertical community e-commerce professionals.
Colorful Activities to Explore the B2B+B2C Business Model
“Xingzhuang,” as China’s largest outdoor vertical community e-commerce platform, will deeply engage in one of the Asia Outdoor Show’s supporting events — the Asia Outdoor Industry Awards. It will create a dedicated online exhibition channel for award-winning products and offer online pre-sales services for these products.
“Xingzhuang” will also invite club leaders or shop owners from its platform across the country to participate extensively in offline carnival events, jointly building a B2B2C closed loop for the large outdoor industry.
Hangzhou Xingzhuang Network Technology Co., Ltd.’s “Xingzhuang” e-commerce platform is China’s largest outdoor vertical community e-commerce platform.Established in 2015, it specializes in serving clubs, leaders, and users in the outdoor field. Its business includes three categories: an outdoor travel equipment distribution platform (Xingzhuang Mall); a club activity SaaS system “Xingzhuang Club”; and a high-quality route supply chain service launched in early 2019. “Xingzhuang” has recently completed tens of millions of RMB in Series A financing, which will be used for upgrading the platform’s equipment supply chain, technological advancement in the industry, and the construction of the travel route supply chain.
Having developed over thirteen years, the Asia Outdoor Show, as the most professional offline trade and exchange platform in China’s outdoor industry, possesses hundreds of thousands of accurate industry data. Facing the severe situation in the outdoor industry where traditional agency and distribution models are gradually shrinking, and online marketing and customer acquisition costs are approaching or even exceeding offline costs,The 14th Asia Outdoor Trade Show has strategically upgraded around the theme of “Heritage, Adaptation, and Integration,” launching the “Ziran Pai” Outdoor Carnival with great emphasis.With the purpose of co-creation and mutual benefit, it fully leverages the resource advantages of related industry sectors to build a B2B2C closed loop for the large outdoor industry. Since its launch, it has gained tremendous trust and support from major outdoor brands.
One is China’s most professional offline trade and exchange platform, the other is China’s largest outdoor vertical community e-commerce platform. The strategic cooperation between the Asia Outdoor Show and “Xingzhuang” to explore online and offline, B2B+B2C business models will surely bring new development opportunities for the outdoor industry in China and even Asia.
The 14th Asia Outdoor Trade Show and the first “Ziran Pai” Outdoor Carnival will be held from June 27–30, 2019, at the Nanjing (Xinzhuang) International Exhibition Center & Xuanwu Lake · Lovers' Garden. Exhibitor and professional visitor registration is now open. Visit the official website of the Asia Outdoor Show at www.asian-outdoor.com or follow the “Asia Outdoor Show” WeChat public account for more details.