Finally here it is—the 1st Changdu Ranwu & Laigu Ice and Snow Festival in Tibet’s Winter Tourism Season of 2019 grandly opens...

       Changdu is located in eastern Tibet, the heartland of Kham culture, within the Three Parallel Rivers area (Jinsha River, Lancang River, and Nu River), and lies along the key routes into Tibet via National Highways 317, 318, and 214. The region boasts outstanding people and a beautiful landscape, abundant resources, profound cultural heritage, and vibrant ethnic customs. It features both breathtaking natural scenery and rich Kham and Tea-Horse Road cultural legacies, making it a uniquely charming tourist destination on the snowy plateau. The “Ranwu-Laigu Glacier National Park” is one of the renowned scenic spots in Changdu. It combines the serene beauty of Ranwu Lake—the largest lake in eastern Tibet—with the majestic grandeur of Laigu Glacier, one of the world’s three greatest glaciers. Moreover, it showcases the pastoral charm of Laigu Village, known as one of China’s most picturesque villages. With a complete ensemble of spectacular, elegant, rugged, and beautiful landscapes, the park leaves every visitor enchanted and full of praise.

       Changdu is situated in eastern Tibet, the core area of Kham culture, and lies within the convergence zone of the Jinsha, Lancang, and Nujiang rivers. It is a vital passage into Tibet via National Highways 317, 318, and 214. The region is known for its talented people, stunning scenery, abundant resources, deep cultural roots, and colorful ethnic traditions. It boasts both magnificent natural landscapes and profound Kham culture and Tea-Horse Road heritage, making it a uniquely captivating tourist destination on the snowy plateau. The “Ranwu-Laigu Glacier National Park” is one of Changdu’s famous attractions. It features the tranquility and beauty of Ranwu Lake—the largest lake in eastern Tibet—as well as the awe-inspiring magnificence of Laigu Glacier, one of the world’s three major glaciers. In addition, it offers the idyllic rural charm of Laigu Village, one of China’s most scenic villages. With a perfect blend of dramatic, graceful, rugged, and picturesque elements, the park leaves all who visit utterly enchanted and full of admiration.

       On March 25, amid the snow-blanketed landscapes of the Ranwu Lake-Laigu Glacier scenic area, the 2019 “Winter Tourism in Tibet” 1st Changdu Ranwu & Laigu Ice and Snow Festival kicked off to the sounds of traditional Kham ethnic songs and dances.

       Themed around celebrating a harmonious and beautiful life in the new era and commemorating the 60th anniversary of democratic reform in Tibet, this year’s Ranwu-Laigu Ice and Snow Festival fully showcased the spirit of unity and collective progress toward prosperity among the people of Changdu.

       At the opening ceremony, the People’s Government of Changdu City signed six cooperation agreements with tourism enterprises including the Tibet International Tourism Culture Investment Group Co., Ltd., laying a solid foundation for the future development of the Ranwu Lake-Laigu Glacier scenic area.

       The activities of this ice and snow festival included ethnic song and dance performances, cultural art and scenic corridor exhibitions, Kham specialty product fairs, the “Shake Ranwu” TikTok Challenge, the Zhuozhuo Kham Bonfire Party, and a rock climbing experience competition. These events attracted a large number of visitors and helped more media outlets and tourists learn about Changdu’s folk culture and tourism resources.

       During the ice and snow festival, accommodations in Baxoi County and Ranwu Town were in extremely high demand, with hotels and guesthouses fully booked well in advance. By hosting this ice and snow festival, Changdu City significantly promoted its “Legendary Changdu · Zhuozhuo Kham” tourism brand, enhanced the visibility of its tourism industry, and successfully achieved the goals of generating momentum through the event and attracting visitors through that momentum.