Border Sports x Asia-Pacific Outdoor Show | LOWA, LEKI, NORTHLAND and other brands launch together, presenting high-quality outdoor ...

June 20-23, Nanjing International Expo Center,

Border Sports × Asia-Pacific Outdoor Show,

jointly creating authentic European-quality outdoor experiences!

Nanjing Border Sports Goods Co., Ltd.(hereinafter referred to as: Border Sports) is a retail-oriented brand company that operates outdoor and skiing brands across all channels in the Greater China region. It currently managesnine European outdoor and skiing brands: NORTHLAND, HALTI, LOWA, LEKI, ALPINA, HEAD, LEVEL, VAUHTI, and KJUS.The company focuses on delivering comfortable outdoor experiences and meeting the diverse outdoor needs of consumers in various environments through brand promotion, independent design and R&D, supply chain integration, and marketing network development.

Singers express their thoughts through music

Actors convey their emotions through performance

The Border Sports brands’ understanding of the outdoors

is fully integrated into their product designs

Come and experience it with Xiao Ning now

Star Product LIST

NORTHLAND

NORTHLAND from Austria is an international outdoor brand, featuring core technologies such as the EXOTHERM® “Outdoor Comfort Radar” technology platform. The brand has always been committed to technological innovation. After over 40 years of continuous exploration, it has evolved from a professional technical brand focused on extreme climbing and mountaineering to a multi-category outdoor pioneer covering activities such as hiking, travel, urban leisure, and skiing, offering functional and comfortable products for outdoor enthusiasts.

Ice Flow Men’s Sun-Protective Sheer Skin Jacket

Features EXOTHERM FREE+ SUN lightweight smart sun protection technology, lightweight and portable, offers basic protection with more efficient UV defense, UPF50+;

Features EXOTHERM FREE+ AIR lightweight smart breathable technology, lightweight and portable, offers basic protection with more efficient breathability, suitable for high-intensity outdoor activities;

Features EXOTHERM Xstretch dynamic stretch technology, material stretches well with muscle and joint movement, offering unrestricted motion;

Features EXOTHERM BEAD technology, water-repellent, water droplets bead up and roll off the surface quickly, reducing penetration and soaking;

Professional hooded design prevents cold wind from entering, making it more suitable for extreme environments;

Lightweight fabric enhances outdoor functionality;

Comes with a storage bag for easy carrying during outdoor activities.

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In response to the growing trend of functional outdoor gear in the industry, NORTHLAND made bold innovations in its 2019 new collection. Leveraging its rich core technologies and aligning with popular functional fashion designs, the brand introduced several cross-over “urban outdoor” products. Currently, NORTHLAND’s 2019 spring collection is gradually hitting the market, with more stylish designs set to make their debut at the Asia-Pacific Outdoor Show, helping outdoor enthusiasts strut their stuff on the streets in style!

LOWA

Founded in Germany in 1923, the renowned brand LOWA is a model of technological innovation in the field of outdoor footwear. With over 10 patented technologies, LOWA has developed a globally leading foot comfort system and, thanks to its outstanding quality, has been selected as part of the German national standard.

ZEPHYR GTX TF Mid-height Military Boots – Waterproof and Breathable Hiking Shoes

The powerful yet stylish LOWA military boots – ZEPHYR GTX TF – not only feature the heritage waterproof and breathable technologies Gore-Tex® and Surround®, but also incorporate a unique external frame injection molding technique to enhance the stability of the shoe upper and lateral support, providing even better protection and support for the ankles.

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Forged with “craftsmanship” and embodying the “spirit of the artisan,” LOWA selects premium materials and pays meticulous attention to every detail, ensuring the outstanding quality of each pair of hiking shoes. With superior craftsmanship and comfort, LOWA provides professional hiking footwear for outdoor enthusiasts. In 2019, step into a pair of NEW LOWA shoes, score high on the streets, and shine brightly!

LEKI

The German brand LEKI represents “innovative technology and European craftsmanship.” For 70 years, with continuous input from mountaineering experts and renowned outdoor enthusiasts, LEKI has led the global transformation of trekking poles.

Asia-Pacific Outdoor Show Recommended Product

Outdoor Carbon Fiber Folding Trekking Pole – Pioneer Z Pole

Cork composite handle for more comfortable gripping; breathable and moisture-wicking wrist strap for flexible use;

Lightweight carbon fiber shaft, offering low weight, great elasticity, and excellent swing performance;

Foldable trekking pole with a collapsed size of 35cm, convenient for storage and carrying;

Pole tip made of tungsten carbide steel, suitable for various terrains.

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LEKI’s use of advanced technology and attention to detail reflect the quality expected of a premium brand. Professionalism comes from intuitive feel and heartfelt expression. The Asia-Pacific Outdoor Show warmly invites you to experience the charm of high-end German trekking poles at the exhibition.

Always on the move

After more than a decade of development and innovation, Biancheng Sports, which brings together numerous high-end European outdoor and skiing brands, has become a leading company in China’s outdoor and skiing industries.

2019 is also a significant year for Biancheng Sports. The construction of its headquarters building in Nanjing’s Jianye New Technology Park is nearing completion and will soon be put into use; a sports industry base centered around Biancheng Sports will be established there. With over 700 offline directly operated stores and e-commerce channels such as Tmall and JD.com, Biancheng Sports is actively delivering a more refined, premium, and trendy outdoor experience for outdoor and skiing enthusiasts.

“By participating in events organized by Ningfei, Biancheng Sports has integrated resources, expanded the market, and better risen to the new mission of the outdoor industry, seizing new opportunities. Biancheng Sports will fully support Nanjing Ningfeiand work closely with Nanjing Ningfei in deep collaboration.”

——Huang Geng, Chairman of Nanjing Biancheng Sports

6From June 20–23, at the Nanjing International Expo Center, Biancheng Sports will showcase cutting-edge new products from star brands such as NORTHLAND, LOWA, and LEKI at the 2019 Asia-Pacific Outdoor Show.We look forward to meeting with Biancheng Sports again at the Asia-Pacific Outdoor Show, a more professional and trendier platform!

Sources: NORTHLAND, LOWA, LEKI