On April 5th, the 361° Kids' All-Round Rascals Sports Culture Festival kicked off in Shijiazhuang, featuring the launch of Kung Fu Panda collaboration products, a Kung Fu Academy, and a Baozi Clutch Challenge, attracting nearly a thousand families to "play to the fullest."

The "All-Round Rascals Sports Culture Festival" debuts in Shijiazhuang, showcasing the infinite charm of a super IP

As spring warms and flowers bloom, children can finally shed their heavy winter coats and enjoy playing to their heart’s content. To let kids play more freely and make weekends even more exciting, the well-known children’s sports gear brand 361° Kids launched the “All-Round Rascals Sports Culture Festival” on April 5th with great fanfare. The three-day fun-filled event took place at Vienna Square in the North China Outlets in Shijiazhuang. At this festival, the initial fruits of 361° Kids' strategic partnership with Universal Pictures were also unveiled—here, 361° Kids teamed up with one of its “global brand ambassadors,” the world-famous “Kung Fu Panda” Po, to bring children engaging stage performances and a runway show of 361°’s latest products. Additionally, by completing challenge missions with Po, children could earn exclusive stamps through games, redeemable for lovely gifts and 361° kids' sports gear, all while experiencing joy brought by top-tier global IPs.

Early on the morning of the 5th, many children arrived at the North China Outlets. According to on-site staff, as long as they registered as 361° Kids members with their parents' help via a QR code scan, they could watch the day’s performances and participate in the interactive games to follow.

Accompanied by the Kung Fu Panda theme song “Kung Fu Fighting,” young performers began a runway show, fully displaying 361° Kids’ spring/summer 2019 new arrivals. Unlike typical fashion shows, the young models occasionally mimicked the funny moves and poses from Kung Fu Panda, filling the runway with childlike fun and playful energy that had the young audience in stitches.

A wealth of entertainment, endless fun, and new knowledge gained through unrestrained childhood joy

After the 361° Kids new product showcase, a variety of performances—including children’s hip-hop dance, freestyle basketball, and Chinese martial arts—also thrilled the kids. Then, the young audience, brimming with playfulness, finally got to take the stage for interactive games. Led by the host, lucky children and their parents participated in three games: “Who Points Correctly,” “Parent-Child Push-Ups,” and “We’re Different.” After an exciting time playing, they also received lovely prizes provided by 361° Kids.

After enjoying the thrilling performances, the “All-Round Rascals Sports Culture Festival” had even more exciting activities in store for the children. Following the show, kids could choose interactive games based on their interests. Children who love “Kung Fu Panda” Po might remember his fun scenes of training with his master by clamping buns together—so they could join the “Baozi Clutch Challenge” to see whose kung fu is stronger. Many kids enthusiastically joined the “Pitch-Pot” competition, experiencing the charm of traditional culture through play.

In the nearby Kung Fu Academy, slightly older kids who preferred competitive sports gathered. Divided into soccer and basketball groups, they competed in shooting, scoring, speed, and strength. These more professional and intense matches allowed the kids to fully unleash their enthusiasm.

The event site also featured a parent-child interaction area, allowing parents and children to take part in activities together and enjoy quality bonding time. Some kids were giving their dads cool Kung Fu Panda face paint, others were sticking Po’s silly tattoo stickers on their moms, and some parents and children were focused on building blocks, drawing, or crafting small greeting cards and handicrafts. The strong warmth made both parents and children immersed in joyful togetherness.

Super IP + Super Gear: Dress Your Coolest Childhood

“Spring is here, and kids should fully unleash their nature—go outdoors, play, and exercise to fill their childhood with happiness and freedom. Don’t waste such wonderful times,” said a 361° Kids representative at the event. “Together with Universal Pictures’ big star, ‘Kung Fu Panda’ Po, we held this event. First, to give kids a space to play freely, and also to introduce our latest children’s sports gear designs to everyone, so kids can play and exercise in their own unique outfits. These gears, featuring unique cartoon characters, are not only cooler and trendier, but also make kids happier. They also offer many sports protection features, making play safer for kids and giving parents peace of mind.”

At the event, alongside Universal Pictures’ super IP, a range of 361° Kids’ super gear was also on full display. The gear included various categories such as kids' apparel and footwear, with innovative designs—from the “Fearsome Five” rendered through letter prints and line art collisions, to sleek, fun designs featuring the Kung Fu Panda motif. In terms of fabric selection, cotton materials are soft, skin-friendly, and appropriately stretchy, while mesh fabrics are breathable and fresh. Loose cuts and upgraded materials enhance comfort. Design-wise, bold and eye-catching Kung Fu elements and unique prints stand out. The breathable uppers of the kids' shoes also feature Velcro designs. Not only are the fits scientifically designed to protect children's bodies, but with the boost of super IPs, they are also highly stylized, exuding a sense of premium quality once worn.

Whether it’s the collaboration with Universal Pictures’ “Kung Fu Panda” Po cartoon IP, the design of new sports gear, or the hosting of the “All-Round Rascals Sports Culture Festival,” 361° Kids aims to convey its “positive, free, and authentic” brand spirit in a more three-dimensional and diverse manner, presenting the idea of “playing to create a wonderful childhood” more vividly. This philosophy is intended to be embraced by more parents and loved by more children. Going forward, 361° Kids will continue to deepen its interpretation of the brand spirit and keep bringing children more fantastical activities full of childhood joy.