The 2019 Beijing International Long-Distance Running Festival—Beijing Half Marathon will start at 7:00 AM on Sunday, April 14. Preparations for the event are now complete. Compared to last year, this year’s Beijing Half Marathon has undergone multiple upgrades and is linked with the Beijing Marathon. Achieving a certain ranking in the Beijing Half Marathon qualifies participants for direct entry into the Beijing Marathon.

It is reported that 20,000 domestic and international runners will participate in this year’s event. The race will start at Tiananmen Square, passing through Xicheng District, Dongcheng District, Chaoyang District, and other areas, with the finish line at the Celebration Plaza in the Olympic Park Central Area. The organizers have strived to present the best of the city’s cultural landscape while ensuring optimal track conditions, offering participants an excellent racing experience.

Preparations for the Beijing Half Marathon are now complete

Following the standards of the Beijing Marathon, this year’s Beijing Half Marathon will, for the first time, implement staggered starting positions based on registered race times, divided into three assembly zones—A, B, and C—for check-in, effectively alleviating congestion on the course. In terms of logistical support, the organizing committee has set up a water station every 2.5 kilometers from the 5-kilometer to the 20-kilometer mark, providing a total of 130,000 bottles of drinking water and energy drinks. Aid stations along the route will also offer ample bananas, pastries, and more, along with over 600 toilets, 5 sanitation service stations, 10 medical points, 18 ambulances and rescue motorcycles, and more than 100 medical personnel. To promote a clean and environmentally friendly event atmosphere, the organizing committee will place numerous trash bins and recycling stations at functional sites, and deploy 120 dedicated volunteers to assist sanitation workers in keeping the course tidy at all times—creating an event image characterized by “capital elegance, national marathon quality, and green freshness.”

Generali China Life Supports the Beijing Half Marathon

The smooth running of any marathon relies not only on strong government support and the professional organization of the event organizers but also on the significant assistance of event sponsors. Generali China Life Insurance Co., Ltd., as the exclusive official insurance provider for this event, actively participated in the preparation of the Beijing Half Marathon and provided comprehensive support services.

Generali China Life Insurance Co., Ltd. was established in 2002 as a joint venture between Assicurazioni Generali of Italy and China National Petroleum Corporation (CNPC). It was the first Sino-foreign joint venture insurance company approved for establishment after China’s accession to the World Trade Organization. Currently, Generali China Life has a registered capital of 3.7 billion yuan and total assets of nearly 60 billion yuan, making it one of the largest joint venture life insurance companies in China. Its group insurance channel has built a high-quality brand and strong reputation in the group insurance market, ranking among the top among both joint venture and foreign-funded insurance companies in this field.

It is reported that from the press conference held by the Beijing Half Marathon organizing committee on April 2 until the end of the race, Generali China Life provided full protection services, safeguarding the runners throughout.

From April 11 to 13, the organizing committee began distributing race gear. During this period, Generali China Life set up a sponsor exhibition area at the Bird’s Nest Celebration Plaza, where it promoted public insurance knowledge to running enthusiasts and offered professional insurance consulting services and advice. On the day of the race, April 14, Generali China Life will also provide post-race services such as muscle stretching for runners. Participants can relax and enjoy scientific health consultations and advice at the Generali China Life exhibition area.

On the racecourse, Generali China Life will provide 25 sunshades for staff along the route and establish a fast-track claims service for half marathon participants. Additionally, professional claims personnel will be stationed at several key hospitals to initiate claim services immediately, demonstrating comprehensive care and service for both the event and the runners.

Beyond using its brand strength to safeguard runners’ health, Generali China Life has also organized a “Generali Running Team” of 120 members to join the event, cheering on the half marathon and Beijing, showcasing the company’s commitment to social responsibility and a positive spirit. The “Generali Running Team” consists of company employees, group insurance channel clients, and online-recruited running enthusiasts. Since its formation, team members have spontaneously organized runs and training sessions. Their passion for running has inspired more people to take up the sport and enjoy the joy of exercise. In addition to providing professional insurance services to society, Generali China Life is committed to spreading a healthy and active lifestyle to more people in various ways, making life better for everyone.

Sweat, push your limits, and experience this grand capital city event in the name of running. Wishing the 2019 Beijing International Long-Distance Running Festival—Beijing Half Marathon a complete success, and all participants great results in the race.