Huaxia 318 Travel Service Company is established, ushering in a new era of one-stop off-road self-driving tour services
On April 11, Huaxia 318 Travel Service Co., Ltd. (hereinafter referred to as “Huaxia 318”) held the “Huaxia 318 Off-Road Self-Driving & Travel Service Launch Event” in Chengdu, announcing the company’s establishment and the official launch of its off-road self-driving travel services. Leaders from the Wenjiang District Government of Chengdu, executives from BAIC Group and BAIC Off-Road Vehicle Company, political dignitaries at various levels, experts from all sectors of society, partner companies, media friends, and representatives of off-road enthusiasts gathered together to witness this historic moment in China’s off-road culture and service industry. At the thrilling and passionate launch event, Huaxia 318 confidently announced to the public and pledged to provide comprehensive self-driving services for off-road self-driving enthusiasts, creating a “one-stop solution for the entire self-driving tour industry chain,” innovating the concept of self-driving travel, redefining off-road self-driving, and writing a new chapter in off-road culture.
Leaders and guests pour golden sand together to announce the official establishment of Huaxia 318 Travel Service Co., Ltd.
Favorable policies and vast opportunities in the west
With the grand blueprint of the Western Development Strategy and the clarion call of the Belt and Road Initiative, Chengdu boasts superior resources, significant geographical advantages, and a well-developed transportation system—close enough to enjoy urban vibrancy, yet serene enough to embrace rural tranquility. The official establishment and product launch of Huaxia 318 Travel Service Co., Ltd. can be described as “seizing the perfect opportunity.” It not only marks a milestone in the company’s development but will also accelerate industrial progress in Wenjiang District. Jing Renzhi, Deputy District Chief of Wenjiang District, Chengdu, attended the launch event that day and offered affirmation and encouragement to Huaxia 318. The deputy district chief stated that under the national Western Development Strategy, travel services will encounter even greater development opportunities. It is precisely because of this that Huaxia 318, with keen insight and precise positioning, chose to establish its headquarters in Wenjiang District, Chengdu, to leverage regional advantages in developing western tourism resources.
Speech by Jing Renzhi, Deputy District Chief of Wenjiang District, Chengdu
United as one, a powerhouse alliance launches a flagship self-driving service
BAIC Group has made forward-looking investments and moved swiftly, once again becoming a pioneer and trendsetter in the innovative field of off-road self-driving travel services. This time, as BAIC Group accelerates its layout in the tourism industry and ventures into urban tourism and outdoor off-roading, its goal is to base itself in the magnificent western part of the country and serve off-road self-driving enthusiasts nationwide and even globally, comprehensively meeting the needs of self-driving tourism, outdoor off-roading, and high-quality travel. Based on this strategic vision, two of BAIC Group’s secondary subsidiaries—Huaxia Mobility and BAIC Top—participated in the strategic lead investment in Huaxia 318. Huaxia Mobility, dedicated to building a full travel service industry chain, and BAIC Top, with the most professional R&D, modification, and customization capabilities for the Beijing (BJ) series of off-road vehicles, represent BAIC Group’s transformation from a traditional manufacturing enterprise to a manufacturing-service enterprise. This move highlights the profound heritage and strength of Beijing Auto’s off-road legacy.
Speech by Chen Jiang, Vice President of BAIC Group and Chairman of Huaxia Mobility Co., Ltd.
Speech by Wang Zhang, Party Committee Secretary and General Manager of Beijing Automobile Group Off-Road Vehicle Co., Ltd.
Great minds think alike, joining hands to move forward. Sichuan Quick 318 Motel Management Co., Ltd., with its abundant hotel resources, campsite layouts, and professional rescue teams nationwide; Chengdu Xixing Qidian Tourism Resource Development Co., Ltd., with rich management experience in promoting western self-driving tourism and all-for-one tourism; and Tibet Shenzhou Ruilin Environmental Technology Co., Ltd., safeguarding green travel for Huaxia 318—all joined the alliance.
With aligned visions and shared goals, five parties join forces, each contributing their strengths. The successful launch of Huaxia 318 not only leverages the advantages of each party but also brings complete and solid industrial chain support to the project. This collaboration truly deserves to be described as a “powerful alliance.”
Beijing (BJ) series off-road vehicles gather at the launch event, showcasing military-grade quality
New ways to enjoy off-road self-driving One-stop systematic services
The main vehicles offered by Huaxia 318 are tough off-road vehicles from the Beijing (BJ) brand, known for its legacy in rugged off-roading. Yue Dianwei, Party Committee Secretary and General Manager of Huaxia Mobility Co., Ltd. and Chairman of Huaxia 318 Travel Service Co., Ltd., introduced that if it were just an ordinary car rental company, it might not be very appealing to users. But what makes Huaxia 318 special is that its rental fleet primarily consists of the highly sought-after BJ20, BJ40, and BJ80 models from the Beijing brand, all modified and customized for off-roading. Leveraging the gold-standard reputation of the BAIC off-road legacy, it provides users with powerful off-road performance and a safe, comfortable driving experience. Beyond the outstanding hardware, Huaxia 318’s more attractive innovation lies in offering off-road self-driving enthusiasts a comprehensive “one-stop” self-driving service model. Using the innovative “borrow anywhere, return anywhere” and “partner with local industries” models, combined with premium tourism product resources across the region, Huaxia 318 offers cross-location vehicle returns, customized products, and travel consultations for tourists and self-drivers. Additionally, it provides self-driving travelers with “Six-Star Services,” including specialized communication, exclusive services, unique experiences, VIP treatment, Beidou navigation support, and travel documentation.
Speech by Yue Dianwei, Party Committee Secretary and General Manager of Huaxia Mobility Co., Ltd. and Chairman of Huaxia 318 Travel Service Co., Ltd.
Speech by Hao Gang, Chairman of Sichuan Quick 318 Motel Investment Management Co., Ltd. and Vice Chairman of Huaxia 318 Travel Service Co., Ltd.
Vice Chairman Hao Gang delivered a speech
Speech by Hao Liang, General Manager of Huaxia 318 Travel Service Co., Ltd., presenting the product
Rooted in the west, looking across China Endless future for off-road self-driving
Currently, Huaxia 318’s newly launched western off-road self-driving project has built professional off-road vehicle experience bases and self-driving campsites in Sichuan, Tibet, and other areas, developed deeply immersive self-driving tourism resources, and created free self-driving spaces for enthusiasts.
Hao Liang, General Manager of Huaxia 318 Travel Service Co., Ltd., introduced that Huaxia 318’s distinctive products can fully meet the needs of urban tourism, outdoor off-road self-driving, and high-quality outdoor travel, providing a “one-stop solution for the entire self-driving tour industry chain.” It builds a comprehensive western self-driving tourism service platform, establishes a public service system for western tourism hubs, and contributes to the economic, tourism, and cultural development of the west.
The development of the west has always received continuous attention from the Party and the nation. At the launch event, Yue Dianwei stated that the establishment of Huaxia 318 is timely, responding to the call of the times and policy. According to the plan, Huaxia 318 intends to deploy 1,400 customized vehicles in Sichuan, Tibet, Qinghai, Gansu, Shaanxi, Guizhou, and Yunnan provinces and cities in 2019. Within five years, it aims to operate 10,000 vehicles across twelve western provinces, achieving full-scale and networked operations, deepening self-driving and tourism IP culture, and building China’s top self-driving industry brand.
In addition, the Huaxia 318 Club was also established on the same day as the company. With the mission of “providing a corporate-responsible entertainment and social platform for like-minded friends and creating an exclusive IP culture for Huaxia 318 travel services,” the club not only offers exclusive social and entertainment services to customers but also fulfills psychological needs, bringing unprecedented strength, cultural spirit, and emotional heritage, along with exclusive member benefits such as private vehicle customization, priority access to custom-modified vehicles, VIP green channels, exclusive discounts, and Huaxia 318 “Circle” event gatherings. It is believed that Huaxia 318 will launch even more routes and products favored by self-driving enthusiasts.
Liu Xin, Secretary-General of the Huaxia 318 Club, presents honorary membership cards to Yue Dianwei, Party Committee Secretary and General Manager of Huaxia Mobility Co., Ltd. and Chairman of Huaxia 318 Travel Service Co., Ltd., and Song Lei, the club’s first member and Secretary-General of the Tourism Rental Branch of the China Tourism Vehicle and Ship Association.
Yue Dianwei, Party Committee Secretary and General Manager of Huaxia Mobility Co., Ltd. and Chairman of Huaxia 318 Travel Service Co., Ltd., awards a brand ambassador plaque to Li Li, a renowned host and the Huaxia 318 Off-Road Self-Driving Experience Ambassador.
In the future, Huaxia 318 will continue to expand its one-stop self-driving tour services beyond the southwestern region of China, rooted in the southwest and expanding nationwide to serve travelers across the country.
Self-driving, car rental, travel, tourism, and services—all these elements shine brightly in this era. When demand meets market, the perceptive act swiftly. When the internet collides with travel, those who understand you will cater to your every thought. When majestic landscapes meet off-road self-driving, professionals will guide you to touch the soul. The successful launch of Huaxia 318’s off-road self-driving travel services offers enthusiasts freer choices, more reassuring services, and more enjoyable experiences. Let the heart that chases freedom traverse mountains and rivers, let the wheels measure every step, and conquer every obstacle.
For self-driving adventures, choose Huaxia 318 !